||This article appears to be written like an advertisement. (May 2013)|
|Headquarters||San Francisco, California, United States|
|Key people||Konrad Feldman - CEO
Julio Pekarovic - Chief Financial Officer
Jag Duggal - VP, Product Management
|Slogan(s)||It's your audience. We just find it.|
|Alexa rank||2,554 (March 2014[update])|
Quantcast is a digital advertising company, founded in 2006, that specializes in audience measurement and real-time advertising. As of 2013 it was said to be one of the world's top five big data processing organisations.
Quantcast was founded in 2006 by entrepreneurs Konrad Feldman and Paul Sutter. The company has received $53.2 million in venture capital funding, from investors Polaris Venture Partners, Founders Fund, Revolution Ventures and Cisco Systems. Its headquarters is in San Francisco, with offices in New York, Chicago, London and Dublin.
In June 2010, Quantcast’s Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council which means the product complies with the Interactive Advertising Bureau's advertising impression and audience reach measurement guidelines.
In January 2013, the company acquired MakeGood Software, a Seattle-based advertising technology startup founded in 2009, and the following month it opened its EMEA operations center in Dublin with six employees, with plans to add 100 further staff over the next two years.
In March 2013, the company added Measure for Mobile Apps to provide a cross-platform view in its analytics service. The free service provides information on app traffic, how that traffic breaks down by device, how it breaks down by app version, and return usage. Later in 2013, Quantcast opened an office in France in September, followed by one in Germany in October.
The company states that its in-depth understanding of digital audiences on the internet offers marketers and publishers the opportunity to buy and sell targeted advertising. It processes up to 30 petabytes of data per day using Apache Hadoop and its own Quantcast File System, which it introduced in September 2012.
The company sifts through more than 200 billion observations of media consumption every month. Quantcast Measure is designed to discern who is clicking on adverts, visiting a site and making purchases, and then to find "clones" of that audience across the U.S. internet population.
Quantcast Measure for Apps
This service for tracking mobile application usage across iOS and Android devices was launched in March 2013 to provide data on app traffic, installs and return usage, with the aim of enabling developers to measure how many engaged users they have. The company developed the tool based on client demand for a way to track digital usage across mobile platforms in a unified view.
The service also offers information on audience site visit frequency, traffic by app version, and top countries and top devices for a given app. Among initial publishers showcasing mobile app data along with Web analytics in their public profiles on Quantcast.com are Topix, Goodreads and Big Oven.
Quantcast Advertise defines custom-targeted audience segments based on direct measurement of web properties, enabling media buyers and sellers to find each other online. The aim is to allow marketers to reach the consumers that have the highest likelihood of engaging with their product or brand.
- 2013 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2012 WIRED Magazine: The 10 San Francisco Tech Companies You Wish You Worked For
- 2012 AlwaysOn Global 250 Top Private Companies
- 2011 OnMedia 100 Top Private Companies - B2B: Advertising Analytics
- 2011 Business Insider Digital 100: Quantcast Ranked #54
- 2010 Fast Company Most Innovative Companies - Web
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