Quidem

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Quidem is a UK-based media company which operates radio stations.

Quidem is a new company established by Steve Orchard and Wendy Pallot, former Group Operations Director and former Group Finance Director respectively of GCap Media, to work in the local radio sector. Mr Orchard is the chief executive of the new company and Wendy Pallot the chairman. The company has been financed privately. Former GCap Chief Executive Ralph Bernard is a director of the company according to the records on the Companies House website.

In June 2009, they purchased the Touch Radio Network of stations in the Midlands from Cumbria-based media company The CN Group for an undisclosed price. In October 2010 former Touch station Banbury Sound rejoined the network. The two former Lincs FM Group stations broadcasting as Oak FM in Leicestershire joined the group in 2012.

Since March 2014, the station has run two networks under the leadership of Ben Day, one is a female-skewed Adult Contemporary network, the other is a male-skewed Adult Hits network, which generally broadcasts to more crowded markets, where the format provides a point-of-difference against commercial competition generally consisting of the female-skewed networks run by Global Radio and Orion Media.

Classic Hits & The Best Of Today Network (Adult Contemporary)[edit]

These stations have a live & local breakfast show, with a locally-voicetracked drivetime show recorded by another station's breakfast presenter. A joint, voicetracked mid-morning show also exists on these stations. A chill-out presenterless playlist strand called Karma runs from 7pm weeknights, with the retro-themed Cortina Nights show running on a Friday evening.

We Never Grew Up Network (Adult Hits)[edit]

These stations run with a live & local breakfast show between 6-9am and, unusually for the format, a locally voicetracked drivetime show by another station's breakfast host between 4-7pm. However, in line with the general trend of Adult Hits formatted stations around the world, there is no presenter outside of these times, including throughout the daytime. The Karma playlist strand runs on these stations also, albeit with a different playlist. It however takes the retro-themed Cortina Nights show aired on the other network.

Due to the large Asian population in this network's broadcast area, there is also a two-hour programme for that community on Friday evenings. It is an OFCOM format requirement of the Loughborough station.

Broadcast Centres[edit]

The stations broadcast from two regional studio centres. Stations for Banbury, Stratford, Warwick, Rugby and Coventry transmit from Honiley, Warwickshire, whilst services for Hinckley, Loughborough and Tamworth emanate from Coalville, Leicestershire.

Upon selling the original stations in 2009, CN chief executive Robin Burgess said: "We have made great strides with the development of our Touch brand in the Midlands including efficiencies achieved by the co-location at Holly Farm. We now feel Quidem is best suited to take Touch forward in the future" .[1]

References[edit]

External links[edit]