R. White's Lemonade
|This article needs additional citations for verification. (March 2013)|
R. White's is a brand of lemonade that has been produced for over 150 years. Robert and Mary White produced the first R. White's lemonade in Camberwell, London, in 1845. The White Family took over H.D.Rawlings Ltd., in 1891, the year that it was incorporated, and then R.White & Sons Ltd., was itself incorporated in 1894.
In the 1970s, R White's also made orangeade, dandelion & burdock and cream soda.
R. White's still contains real lemons and is available as a diet, cloudy or clear drink.
The Company was taken over by Whitbreads in the 1960s, and was later absorbed by the Britvic Corporation in 1986 when Britvic and Canada Dry Rawlings Ltd merged. This product, formerly made using real sugar, has (as of 2006) changed the traditional recipe replacing sugar with Aspartame, Saccharin & Acesulfame K.
In 1973 the popular Secret Lemonade Drinker advertising campaign was launched, devised by Rod Allen who wrote the slogan. The adverts featured the actor and mime Julian Chagrin, dubbed with the voice of Ross MacManus (father of Elvis Costello, then called Declan MacManus). MacManus wrote the song, with his son providing the backing vocals.
"1973 saw the launch of the brand’s most famous advertising campaign, ‘The Secret Lemonade Drinker’, which remained on screen until 1984. The ad featured a man in striped pyjamas creeping downstairs to raid the fridge for R Whites Lemonade. Ross MacManus (the father of singer Elvis Costello) wrote and sang the original song with his teenage son, providing backing vocals. The ad won a silver award at the 1974 International Advertising Festival."
The lemonade drinker is often erroneously identified as John Otway, though Otway did appear in a later R. Whites advertisement in which he drank it in a phone box.
- "Episode #1.3". That's What I Call Television. Season 1. Episode 3. 2007-07-21.
- "Britvic - R Whites". web.archive.org. 2012 [last update]. Retrieved 3 March 2012.