RC2 Corporation

From Wikipedia, the free encyclopedia
Jump to: navigation, search

The RC2 Corporation, a division of Japan-based Takara Tomy, is a toy design, marketing, and distribution company headquartered in Oak Brook, Illinois, United States. They market brands such as The First Years and Lamaze.[1] [2] Its Learning Curve Brands subsidiary is dedicated to infant and preschool merchandise.

According to the New York Times, "RC2 has emerged in the past few years as a popular link in the toy manufacturing chain, connecting media outlets like Disney, Nickelodeon and Discovery Communications with inexpensive labor in China." In 2006, 91.8 percent of RC2’s products were made in China.[3]

Takara Tomy acquired RC2 in 2011.

References[edit]

  1. ^ RC2 company website, "About Our Key Brands and Licenses", accessed 19 June 2010.
  2. ^ "RC2 Corporation", The New York Times, "Corporation News", accessed 19 June 2010.
  3. ^ David Barboza and Louise Story, "RC2's Train Wreck", The New York Times, June 19, 2007 (accessed 19 June 2010).