RCA (trademark)

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Technicolor's RCA logo

RCA is an American trademark brand owned by Technicolor SA, which is used on products made by that company as well as Audiovox, ON Corporation and Sony Music Entertainment. RCA stood for Radio Corporation of America, a company which later became RCA Corporation which was taken over by General Electric in 1986 and then split up.

Current users[edit]

At present, the RCA trademark is owned by Technicolor SA (known as Thomson SA until January 2010) through RCA Trademark Management S.A. Though it generally no longer uses the brand directly (either it or General Electric sold off virtually all the businesses that used it), Technicolor SA licenses the RCA name to other companies to use on products along seven different product lines:

BMG (for the record labels) and Thomson (for the remaining businesses) bought those assets from General Electric, which took over the RCA conglomerate in 1986 and kept RCA's NBC broadcast television interests (GE sold off the NBC Radio Network and the NBC-owned radio stations). Initially, GE continued to control the RCA trademarks (including the rights to the His Master's Voice trademark and the dog Nipper) which were then licensed to Thomson and Bertelsmann. Thomson eventually bought the RCA trademarks in 2003[6] subject to the perpetual license GE had issued to BMG.

In December 2006, Thomson SA agreed to sell its consumer electronics accessory business, including rights to use the RCA name for consumer electronic accessories, to Audiovox[7]

On October 16, 2007, Thomson SA agreed to sell its consumer electronics audio video business outside Europe including the worldwide rights to the RCA Brand for consumer electronics audio video products[8]

In April 2010, ON Corporation took over distribution of RCA branded TVs.[9]

Bertelsmann AG was new to the RCA family (though the creation of Sony BMG is similar to that of EMI more than 70 years earlier). Sony took full ownership of Sony BMG in 2008 and the record company was renamed Sony Music. Thomson started as the French subsidiary of Thomson-Houston Electric, a company which later evolved into General Electric.

Sponsorship[edit]

RCA sponsored the Argentinian football San Lorenzo de Almagro from 2005 until 2007, and the Argentinian football club Estudiantes de La Plata from 2008 to mid-2011.

In the mid-1990s, RCA bought the naming rights to the Hoosier Dome (the original home of the Indianapolis Colts). The stadium became the RCA Dome and was known as such until it was demolished in December 2008, as part of a project to expand the attached convention center.

The #98 RCA Ford Thunderbird, seen here driven by John Andretti at Pocono in 1997.

RCA was the main sponsor for the #98 Cale Yarborough Racing NASCAR team between 1995 and 1997.

References[edit]

  1. ^ "Contact Us | Telefield". Rca4business.com. Retrieved 2013-10-18. 
  2. ^ "UPDATE 1-Thomson to shut North American retail telephone unit". Reuters. 2008-11-05. Retrieved 2013-10-18. 
  3. ^ "RCA Television". Tv.rca.com. 2009-06-01. Retrieved 2013-10-18. 
  4. ^ "Contact Us". RCA Microwaves. Retrieved 2013-10-18. 
  5. ^ "RCA Laptop". Rcacomputer.com. Retrieved 2013-10-18. 
  6. ^ "Intellectual Property Office - Our trade mark enquiry service has moved". Ipo.gov.uk. 2013-02-09. Retrieved 2013-10-18. 
  7. ^ [1][dead link]
  8. ^ "Welcome to Audiovox - Investor Relations - News Release". Phx.corporate-ir.net. 2007-02-28. Retrieved 2013-10-18. 
  9. ^ "RCA Television". Rca4tv.com. Retrieved 2013-10-18. 

External links[edit]