|Headquarters||Thousand Oaks, California, U.S.|
RKS (originally known as RKS Design) is an American industrial design consultancy. Founded in 1980 by Ravi Kumar Sawhney , the firm specializes in market segments that include medical/dental, consumer electronics, sporting goods, housewares, consumer products, and industrial goods. Notable designs include the original Teddy Ruxpin, the Panaflex Millennium (which won an Academy Award in 2000 and an Emmy Statuette in 1999), and the RKS Guitar, which was the first design award winner's product featured on Business Week's cover, in their July 4, 2005 issue. RKS's proprietary design philosophy, Psycho-Aesthetics, is taught at Harvard Business School as a part of their RKS Guitars Case Study.
The RKS studios and Voodoo Works prototyping lab are located in Southern California in the Conejo Valley. RKS clients include JBL Professional, LG, HP, Zyliss USA, Sprint, Panavision, Intel, Hamilton Medical, Medtronic, Discus Dental, and many others.
- "Design Directory". Dexigner. 2008-04-24. Retrieved 2010-12-12.
- Pierson, John (1999-11-22). "Fortune/CNNMoney.com, Style And Substance: Why Design Matters". Money.cnn.com. Retrieved 2010-12-12.
- "1987 IDEA Award Certificate" (PDF). Retrieved 2010-12-12.
- History: Panavision’s Academy Awards[dead link]
- History: Panavision's Emmy Awards[dead link]
- AllBusiness.com: Businessweek design issue cover features RKS Guitars.(INDUSTRY FOREFRONT)[dead link]
- "Harvard Business School Case Study: RKS Guitars". Harvardbusinessonline.hbsp.harvard.edu. Retrieved 2010-12-12.
- "IDSA Designer Spotlight: Ravi Sawhney". Idsanyc.org. 2008-10-29. Retrieved 2010-12-12.
- cncmagazine.com RKS Design: Bringing Real Feel to Prototypes[dead link]
- "Businessweek IDEA Awards: 2003". Businessweek.com. 2003-07-07. Retrieved 2010-12-12.
- "Businessweek Annual Design Awards: 2005". Businessweek.com. 2005-07-04. Retrieved 2010-12-12.
- "Businessweek Annual Design Awards: 2006". Businessweek.com. 2006-06-29. Retrieved 2010-12-12.
- "Businessweek Annual Design Awards: 2007". Businessweek.com. 2007-07-30. Retrieved 2010-12-12.
- "Businessweek Annual Design Awards: 2008". Businessweek.com. 2008-07-17. Retrieved 2010-12-12.