RPA (Rubin Postaer and Associates)
From Wikipedia, the free encyclopedia
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| Type | Advertising and Marketing Agency |
|---|---|
| Founded | January 1986 |
| Headquarters | Santa Monica, CA |
| Key people | Gerry Rubin, Larry Postaer |
| Employees | 500 |
| Website | rpa.com |
RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates[1]. RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown[1].
Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.
RPA billed in excess of $1 billion dollars in 2007 [2]. RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005)[3].
Contents |
[edit] Clients
- Acura
- California Thoroughbred Racing
- California Tobacco Control Program
- Honda (automobile)
- Honda Corporate
- La-Z-Boy
- Mandalay Bay Resort and Casino
- MGM (media)
[edit] Recent awards and recognitions
- 2009 Belding Sweepstakes Award, Honda Civic Musical road [4]
- 2009 Belding Bowl Awards, Acura MDX “Motion” commercial, Honda Fit Integrated Campaign, Honda Civic Musical road [5]
- 2008 "Gold" IAB MIXX Awards, Honda Certified Used Cars Custom Search Program, Honda Civic Tour: Panic at the Disco widget [6]
- 2007 Bronze Jay Chiat Planning Award [7]
- 2006 OMMA Creative Agency of the Year [8]
- 2006 Webby award Honoree [9]
- 2006 Google Marketing Machine (Agency of the Quarter/ Q4, 2005) [10]
- 2006 Yahoo! SearchLight Award [11]
- 2006 Yahoo! Big Idea Purple Chair [12]
- 2006 “Best in Show” IAB/Adweek (MIXX) Awards [13]
- 2006 “Gold” IAB/Adweek (MIXX) Awards [14]
- 2006 Creative Media Awards- Television [15]
- 2006 Creative Media Award- Search Marketing [16]
[edit] Notable campaigns
- Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?” [17]
- Honda Accord- An Accord hangs in a gallery like a painting. [18]
- Honda Odyssey- Launch campaign featuring pop artist Keith Haring [19]
- Vh1- Go Behind The Music TV and Internet campaign featuring Mick Jagger, Keith Richards, Mariah Carey, Pete Townshend and John Mellencamp. [20]
- Honda Odyssey- Commercials featuring the William Wegman Weimeraner dogs. [21]
- Honda Odyssey- Family lawyers argue over interior features in this spoof directed by the Coen Brothers, Joel and Ethan. [22]
- Honda- People who look like their Honda vehicles are showcased. [23]
- ampm convenience stores - Campaign centered around the slogan, “Too Much Good Stuff.” [24]
- Honda Element and Friends- Honda Element traits are likened to unusual animals. [25]
- Honda Element and Friends- Gil the Crab tries to save his job through mySpace [26].
- Honda Civic Tour- Google Gadget featuring Fall Out Boy for 2007 Honda Civic Tour. [27].
[edit] References
- ^ a b According to RPA's website[1]
- ^ "Adage Data Center". Adage. http://adage.com/datacenter/datapopup.php?article_id=116378.
- ^ "Adage Data Center". Adage. http://adage.com/datacenter/datapopup.php?article_id=116378.
- ^ "ThinkLA". ThinkLA url=http://www.thinkla.org/en/rel/60/.
- ^ "ThinkLA". ThinkLA url=http://www.thinkla.org/en/rel/60/.
- ^ "MIXX Awards". MIXX Awards url=http://www.mixx-expo.com/mixx2008/38.119.111.213/2.8/awards_gallery_2008.html.
- ^ "Brand Strategists Planning". Brand Strategists url=http://brandstrategists.blogspot.com/2007/08/jay-chiat-planning-awards-announcement.html.
- ^ "MediaPost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=53197&Nid=%3C:NewsLetterId:%3E&p=%3C:id:%3E.
- ^ "Webby Awards". Webby Awards url=http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=126.
- ^ "Ad Forum RPA". Adforum url=http://www.adforum.com/preview/subscriber/awards.asp?ID=5335&TDI=AGvtUEn8&orderby=&page=1.
- ^ "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ^ "Ad Forum RPA". RPA Press Release url=http://www.rpa.com/subsections/press.html?section=2006&id=yahoo%21bigideachairfinalrelease.
- ^ "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ^ "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ^ "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ^ "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html.
- ^ "Gladwell". Gladwell. http://google.com/search?q=cache:sti5uYBwlMUJ:www.gladwell.com/pdf/khaki.pdf+bugle+boy+jeans+you%27re+wearing%3Frubin+postaer+and+associates&hl=en&ct=clnk&cd=2&gl=us.
- ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260.
- ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260.
- ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260.
- ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260.
- ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=990CE7DE143AF937A25753C1A96E958260.
- ^ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/2848.asp.
- ^ "High Beam". High Beam url=http://www.highbeam.com/doc/1G1-57066102.html.
- ^ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/7394.asp.
- ^ "Mediapost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50248.
- ^ "Mediapost". Mediapost url=http://www.google.com/adwords/gadgetads/success/honda.html.
