RPA (Rubin Postaer and Associates)

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Founded October 1986
Headquarters Santa Monica, CA
Key people
Gerry Rubin, Larry Postaer
Number of employees
Website www.rpa.com

RPA is an American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates.[1] RPA has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown.[1]

Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.

RPA billed in excess of $1 billion in 2007.[2] RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).[3]


Recent awards and recognitions[edit]

Notable campaigns[edit]


  1. ^ a b According to RPA's website
  2. ^ "Adage Data Center". Adage. 
  3. ^ "Adage Data Center". Adage. 
  4. ^ "Los Angeles Clippers Name RPA New Agency After Review". Advertising Age url=http://adage.com/article/agency-news/rpa-named-los-angeles-clippers-agency/294840/. 
  5. ^ a b "ThinkLA". ThinkLA url=http://www.thinkla.org/en/rel/60/. 
  6. ^ "MIXX Awards". MIXX Awards url=http://www.mixx-expo.com/mixx2008/ 
  7. ^ "Brand Strategists Planning". Brand Strategists url=http://brandstrategists.blogspot.com/2007/08/jay-chiat-planning-awards-announcement.html. 
  8. ^ "MediaPost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=53197&Nid=%3C:NewsLetterId:%3E&p=%3C:id:%3E. 
  9. ^ "Webby Awards". Webby Awards url=http://www.webbyawards.com/webbys/current_honorees.php?media_id=98&category_id=126. 
  10. ^ "Ad Forum RPA". Adforum url=http://www.adforum.com/agency/5335/profile/rpa. 
  11. ^ a b c d e "Ad Forum RPA". Cnet url=http://www.news.com/8301-10784_3-6042566-7.html. 
  12. ^ "Ad Forum RPA". RPA Press Release url=http://www.rpa.com/subsections/press.html?section=2006&id=yahoo%21bigideachairfinalrelease. 
  13. ^ "Gladwell" (PDF). Gladwell. 
  14. ^ a b "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9C0CE5DD103EF931A35751C0A966958260. 
  15. ^ a b "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=9E0DEFD9133CF930A15751C1A96E958260. 
  16. ^ "New York Times". New York Times url=http://query.nytimes.com/gst/fullpage.html?res=990CE7DE143AF937A25753C1A96E958260. 
  17. ^ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/2848.asp. 
  18. ^ "High Beam". High Beam url=http://www.highbeam.com/doc/1G1-57066102.html. 
  19. ^ "imedia connection". imediaconnection url=http://www.imediaconnection.com/content/7394.asp. 
  20. ^ "Mediapost". Mediapost url=http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=50248. 
  21. ^ "Mediapost". Mediapost url=http://www.google.com/adwords/gadgetads/success/honda.html. 

External links[edit]