RVCA
RVCA (pronounced: rü-kə, or rew-ka) is a clothing company based in Costa Mesa, California.[1] The logotype for RVCA portrays the letter A without a crossbar. This leaves it looking like an arrow pointing up while the letter V is an arrow pointing down. The R and the C stand for Recession Collection. It is owned by the Australian company Billabong.
Contents |
[edit] History
RVCA was founded by PM Tenore and professional surfer Conan Hayes.[2][3][4]
[edit] Culture
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops. B.J. Penn, sponsored by RVCA, used to wear his RVCA trunks for major UFC events, until RVCA was banned from the UFC. After being banned, possibly due to RVCA sponsoring Fedor Emelianenko Strikeforce/M-1 Global, UFC rival promotions, RVCA once again is an accepted UFC sponsor and sponsored BJ Penn in his fight at UFC 112.
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as New Image Art Gallery in Los Angeles and the Luggage Store Gallery in San Francisco Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community.
[edit] Sponsored artists
- Mark Hunter (Photographer)
- Frank Lo'presto (House)
- Jack Johnson (Musician)
- Christian Jacobs (The Aquabats)
- Mark Mothersbaugh (Devo)
- Phillip Lin (Rancid[disambiguation needed
]) - Ed Templeton
- Matt Costa
- Mark Mulroney
- Mickey Avalon
- Modest Mouse
- Brendan Fowler
- Matt Gordon
- Scotty Coats
- The Mars Volta
[edit] Surf team
- Matt Archbold
- Makua Rothman
- Daniel Jones
- Dino Adrian
- Ford Archbold
- Kalani David
- Alex Knost
- Danny Fuller
[edit] Skate team
[edit] MMA fighters
[edit] References
- ^ Gomez, Alisha (July 19, 2010). "Billabong Strikes Deal for Rvca, Avoids Bidding War for Retailer". Orange County Business Journal 33 (29): 1. http://www.ocbj.com/news/2010/jul/19/billabong-strikes-deal-rvca-avoids-bidding-war-ret/.
- ^ "Conan Hayes Launches Ruca". Transworld SURF. June 4, 2001. http://surf.transworld.net/1000003990/features/conan-hayes-launches-ruca/. Retrieved October 4, 2011.
- ^ "Keeping Up with the Hayeses, and the Joneses". Surfer. July 22, 2010. http://www.surfermag.com/features/hayesintrvu/. Retrieved January 24, 2012.
- ^ Yen, Yii-Wyn (December 6, 2004). "Carving Out A New Market Space". Sports Illustrated. http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114369/index.htm. Retrieved January 24, 2012.
