Rogue Valley Transportation District

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Rogue Valley Transportation District
logo
Slogan Providing and Promoting Efficient Transportation[1]
Founded 1975[2]
Headquarters

3200 Crater Lake Ave.

Medford, Oregon 97504
Service area Rogue Valley
Service type Transit bus
Routes 8[3]
Stops 38[3][4]
Stations

Front Street Station[3] 200 S. Front St.

Medford, Oregon 97501
Fleet 23 transit buses
Daily ridership 5280[5][6]
Fuel type compressed natural gas and diesel
Manager Julie Brown[7]
Website Official Web site

Rogue Valley Transportation District is a transportation district serving the greater Jackson County area. The district serves the cities of Medford, Ashland, White City, Phoenix, Talent, Jacksonville, and Central Point.[3] The district also provides paratransit services to older adults and people with disabilities within its route coverage area.[8]

The Rogue Valley Transportation District (RVTD) was established May 6, 1975 upon the passing of a special election measure allowing the county to establish a transportation district funded by Oregon tax dollars.[9] Two years later after considerable planning and procurement of funding, the first transit buses took the streets of Medford, with service beginning in July 1977.[10]

History[edit]

The need for creating RVTD arose when its predecessor, a private company named Mount Ashland Stage Lines, went bankrupt and ceased operating in 1974 after having served the Rogue Valley since 1965.[10] Area voters approved the creation of a new public transit district in 1975, but funding for operations was not included, and subsequent requests for authorization of a property-tax increase to fund the service were rejected at the ballot box.[10] The district's board scaled back the original plans by about 35 percent before finally gaining voter approval of operations funding. The service that was inaugurated in July 1977, initially operating under the name, Rogue Rapids Transit, comprised just three buses serving six routes.[10] Initial ridership on the fledging system was better than expected, prompting the city of Medford to agree to purchase three vans for RVTD's use, which were used for a new shuttle service in the downtown area starting in November 1977.[10] The district's bus fleet has since grown to 20 vehicles.

Service Information[edit]

RVTD currently operates eight bus routes through the cities of Medford, Ashland, Jacksonville, Phoenix, Talent and White City with aspirations to add more in the coming future.[11] All buses run Monday through Saturday. There is currently no Sunday service. All bus routes begin and terminate at the central transfer station located at Front Street between 4th and 6th Street.

Bus Routes[edit]

  • Route 1 Biddle Road / Airport - Serves Biddle Rd, Royal Ave, the Medford Shopping Center, the Oregon DMV, Poplar Square and the Rogue Valley International Airport. The first bus leaves Front Street Station at 6:30 AM with the last bus leaving at 6:30 PM with service once every hour. Saturday Service is hourly from 8:30am until 3:30pm.
  • Route 2 West Medford - Serves the West Medford area including Oakdale, Columbus, and Stewart avenues as well as a small stretch of Jacksonville Highway. Major businesses and locations served by this route include Bi-Mart, Black Bird, Medford City Hall, the City of Medford Police Station, the Jackson County Courthouse, Sherm's Thunderbird, and Albertson's Shopping Center. The first bus leaves Front Street Station at 6:00 AM with service once every thirty minutes until 6:30pm and then hourly service until 8:30pm. Saturday Service is hourly from 8:00am until 4:00pm.
  • Route 10 Ashland - Serves the cities of Medford, Phoenix, Talent, and Ashland including but not limited to the South Gateway Shopping Center, the Harry and David Country Village, Bear Creek Operations Inc. (aka. Harry and David Operations Inc.), Ray's Food Place, the Ashland Plaza / Lithia Park, Southern Oregon University, as well as countless other businesses throughout the four cities. The first bus leaves Front Street Station at 5:00 AM with the last bus leaving at 8:30 PM. Buses depart every half hour until 7:00 AM, when they begin departing every 20 minutes until 5:00 PM. After 5:00 PM, buses again depart every half hour until the final bus at 8:30 PM. Saturday Service is hourly from 8:00am until 4:00pm.
  • Route 24 Rogue Valley Medical Center (formerly known as Route 4)[12] - Serves Barnett road and S. Central/Riverside in Medford, including WinCo Foods, the Rogue Valley Medical Center (RVMC), as well as several businesses, medical offices, and residences surrounding the southeast Medford area. The first bus leaves Front Street Station at 6:00 AM, the last bus leaving at 8:00 PM with service once every hour. Saturday Service is hourly from 8:30am until 3:30pm.[13]
  • Route 30 Jacksonville - Serves the city of Jacksonville and the East Medford Area via Jackson St. This including Columbus Ave, Jacksonville Hwy, and downtown Jacksonville. The first bus leaves Front Street Station at 6:15 AM with the last bus leaving at 6:00 PM with service ten times each day. Saturday Service is from 8:15am until 3:45pm with service 5 times each Saturday.
  • Route 40 Central Point - Serves the cities of Medford and Central Point including Riverside and Central Avenues, the Rogue Valley Mall, Table Rock, Merriman, Bursell, and Hopkins Roads, downtown Central Point, and Crater High School. The first bus leaves Front Street Station at 6:00 AM with the last bus leaving at 8:30 PM with service once every thirty minutes. Saturday Service is hourly from 8:00am until 4:00pm.
  • Route 60 White City - Serves the cities of Medford and White City via Crater Lake Ave and Crater Lake Hwy (Rt 62). It serves Providence Medical Center, Wal-Mart, Costco, North Medford (via Delta Waters Rd), as well as the Veteran's Affairs Domiciliary / Veteran's Hospital. The first bus leaves Front Street Station at 5:00 AM with the last bus leaving at 8:30 PM with service once every thirty minutes. Saturday Service is hourly from 8:30am until 4:30pm.

[3]

Connecting Services[edit]

Valley Lift Paratransit[edit]

The Rogue Valley Transportation District operates paratransit service known as Valley Lift. It is offered to senior citizens, people of physical or mental disability, or people who are unable to utilize fixed route buses for other reasons. Service is limited to areas which are no more than 3/4 of a mile by air from any fixed bus route. Such can be seen in their system map. People wishing to utilize the service must apply with RVTD after establishing their eligibility for Valley Lift.

Fares[edit]

There are various methods to pay fares on RVTD buses. The most popular is cash; however, prepaid options are available. These options include tokens, day passes, monthly passes, as well as punch cards for 20 rides each. Passes, tokens, and punch cards can be purchased at any three of these locations:

  • Front St. Station at 200 S. Front St. in Medford
  • RVTD Administration Offices located at 3200 Crater Lake Ave. in Medford
  • City of Ashland Utilities Office at 20 E. Main St.

Cash Fares[edit]

Cash Fares
Fare Type Description Price
Full Fare Fare for adults (18 to 61) travelling anywhere in the district $2.00
Reduced Fare Fare for juniors (17-), seniors (62+), and people of disability 1 $1.00
Transfers Allow for reboarding of RVTD buses for 90 minutes 2 Free

1. Some individuals may be required to furnish proof of age or a valid Valley Lift ID.

2. Transfers may be used any number of times within the 90-minute timeframe. People holding transfers which have been modified or mutilated in any way may be required to pay a second fare.

Passes and Tokens[edit]

Passes and Tokens
Prepaid Type Description Price
(Effective 1st Feb, 2011)
1 Month Pass
(Full Fare)
All-month travel pass for adults (18 to 61) valid anywhere in the coverage area $56.00
1 Month Pass
(Reduced Fare)
All-month travel pass for juniors (17-), seniors (62+), and people with disabilities2 $28.00
20 Ride Punch-Card
(Full Fare)
Covers 20 boardings and is valid throughout the coverage area 1 $32.00
20 Ride Punch-Card
(Reduced Fare)
Covers 20 boardings per card, valid for juniors (17-), seniors (62+) and people with disabilities 1,2 $16.00
10 pack Tokens
(Full Fare)
Covers 1 boarding per token, valid anywhere in the coverage area 1 $20.00
10 pack Tokens
(Reduced Fare)
Covers 1 boarding per token for juniors (17-), seniors (62+), and people with disabilities1,2 $10.00

1. Usage of one boarding with the noted methods entitles the user to a free 90-minute bus transfer, valid on all buses.

2. Only valid for the groups mentioned, two passes cannot be combined. Some individuals may be required to furnish proof of age or a valid Valley Lift or Reduced Fare ID.

Valley Lift Paratransit[edit]

Valley Lift Fare Chart
Fare Type Description Price
Full Fare Full fare one-way for adults (18 to 61) travelling anywhere in the coverage area $4.00

Bus Fleet[edit]

RVTD New Flyer bus no. 3022 parked at the bus depot. This bus is engineered to run on clean-burning natural gas. Image is copyright 2007 Rogue Valley Transportation District.
Fleet Statistics
Manufacturer Model Year Built Vehicle Length Fuel Type # in fleet
New Flyer C35LF 2006 35 feet CNG 2
New Flyer C35LF 2004 35 feet CNG 10
New Flyer D35lf 2010 35 feet Diesel 3
Gillig Phantom 1991 35 feet Diesel 2
GMC New Look 1981 35 feet Diesel 3

[11]

Rogue Valley Transportation District operates a fleet of 20 buses, 3 paratransit buses, as well as a myriad of paratransit vans. Roughly 65% of the current transit bus fleet is powered by cleaner-burning compressed natural gas (abbreviated CNG) engines. RVTD was among the first transportation districts in the state of Oregon to operate a majority CNG fleet, originally acquiring their first prototype buses, the Blue Bird Xcel from Blue Bird Corporation, in 1994.[16]

Today RVTD has phased out the Blue Bird CNG vehicles in favor of the 35 foot natural gas coach manufactured by New Flyer Industries. These newer buses provide for greater fuel capacity of 3600 psi compared to their predecessors 3000 psi limit (allowing greater range on one fill-up), provide space for more passengers (65 seated and standees compared to 50 seated and standees), a low floor design with fully automated wheelchair ramp (compared to the partially automated wheelchair lift), easier passenger boarding and deboarding, as well as a more powerful engine.[17][18]

In addition to their natural gas buses, the Rogue Valley Transportation District also operates diesel transit coaches in efforts to diversify their fuel usage. This has several key advantages including switching over to primarily diesel usage in the event of a natural gas price hike or vice versa. RVTD runs the diesel Newflyer coach and the Gillig Phantom transit bus exclusively, however that may change as future fleet acquisitions occur. Previously in district history the entire fleet consisted of the New Look with a blue, yellow, and white paint scheme but the coaches have since been phased out.

Passenger Amenities[edit]

All RVTD buses feature the standard amenities one can come to expect from any transit agency. For example all buses are equipped with front bike racks manufactured by SportsWorks, allowing up to two bicycles to be carried with their corresponding riders ). Each bus is equipped with both forward cabin and rear cabin heating units keeping each bus at a warm, comfortable temperature during the winter. Most of the buses also have air conditioning as well, save for the 4500 series (the GMC New Looks) which do not have A/C. All buses have padded frontal seats for additional comfort, with the 4500 series featuring both front and rear padded seats.[19]

In compliance with the Americans with Disabilites Act of 1990 all RVTD buses feature some form of wheelchair ramp or lift as well as securement methods for the chairs themselves. The design in all buses allows a maximum of two wheelchairs to be secured safely in the bus at any given time. Currently there is no automated time point stop announcement system on the buses; they are called out by the operator instead. This is set to change though as the district is in the process of requesting proposals for the installation of such a system throughout all the buses(system is currently installed and under testing).[20]

Transportation Demand Management Program[edit]

RVTD's planning department includes a transportation demand management (TDM) program. Primarily funded by Region 3 of the Oregon Department of Transportation, the TDM program uses various techniques to promote alternatives to driving alone. Among these techniques are a group bus pass program, bicycle and pedestrian encouragement and education activities, carpool matching, transit marketing, and outreach to local government jurisdictions.[21]

References[edit]

  1. ^ "RVTD.org". Rogue Valley Transportation District. Retrieved 2008-06-08. 
  2. ^ "About Us". Rogue Valley Transportation District. Retrieved 2008-02-25. 
  3. ^ a b c d e "Bus Schedules". Rogue Valley Transportation District. Retrieved 2008-02-25. 
  4. ^ Some RVTD routes will stop anywhere along certain unsigned portions of their routes. Passengers may board in these areas by waving the bus down and deboard by signalling the driver.
  5. ^ This number is an estimate based on RVTD's official ridership count of 120,528 for the month of April, 2012
  6. ^ "Ridership increases by 17% in April". RVTD. 2012-05-15. Retrieved 2012-05-20. 
  7. ^ Miller, Bill (2007-06-30). "RVTD board names district's new general manager". Mail Tribune. Retrieved 2008-02-26. 
  8. ^ "Valley Lift Rider's Guide". Rogue Valley Transportation District. Retrieved 2010-12-15. 
  9. ^ Cited from Mail Tribune Archive dated April 4, 1975 and May 7, 1975. Archive stored on microfilm at Medford City Public Library.
  10. ^ a b c d e Kirchmeier, Mark (December 11, 1977). "Rogue Rapids Transit wants people out of cars". The Oregonian, p. B12.
  11. ^ a b Cited from the Ten-Year Long Range Plan 2007 available on the main RVTD website
  12. ^ Cited from printed schedule revision 5/28/2003.
  13. ^ "Route 24 to RVMC will resume April 5". Mail Tribune. Retrieved 2010-04-21. 
  14. ^ "Medford Greyhound.com: Locations: Medford, OR". Greyhound Lines Inc. Retrieved 2010-04-21. 
  15. ^ ["http://www.southwest-point.com/" "Southwest P.O.I.N.T."]. Retrieved 2010-04-21. 
  16. ^ "Rogue Valley Residents Breathe Easier With Natural Gas-Powered Transit Fleet". Clean Cities - Oregon Department of Energy. Retrieved 2008-06-08. 
  17. ^ "Blue Bird Online - Xcel Buses". Blue Bird Corporation. Archived from the original on 2008-05-21. Retrieved 2008-06-08. 
  18. ^ "Natural Gas Product Specifications". New Flyer Industries. Archived from the original on 2008-01-01. Retrieved 2008-06-08. 
  19. ^ I have personally noted each one of these amenities in each bus.
  20. ^ "Passenger Information System R.F.P.". Rogue Valley Transportation District. Retrieved 2008-06-08. 
  21. ^ http://www.rvtd.org/way_to_go_program.php Way to Go program website. Retrieved 2010-12-15.

External links[edit]

See also[edit]