Race record

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The cover of race records catalogue of Victor Talking Machine Company

Race records were 78 rpm phonograph records marketed to African Americans during the early 20th century, particularly during the 1920s and 1930s. They primarily contained race music, comprising a variety of African American musical genres including blues, jazz, and gospel music, though comedy recordings were also produced. These records were, at the time, the majority of commercial recordings of African American artists in the US (very few African American artists were marketed to the "general audience"). Race records were marketed by Okeh Records,[1] Emerson Records,[2] Vocalion Records,[3] Victor Talking Machine Company,[4] Paramount Records, and several other companies.

Terminology[edit]

Such records were labeled "race records" in reference to their marketing to African Americans, but white Americans gradually began to purchase such records as well. In the 16 October 1920 issue of the Chicago Defender, an African American newspaper, an advertisement for Okeh records identified Mamie Smith as "Our Race Artist".[5] Most of the major recording companies issued special "race" series of records between the mid 1920s and the 1940s.[6]

Although in hindsight the term "race record" may seem to be a derogatory one, in the early 20th century the African American press routinely used the term "the Race" to refer to African Americans as a whole, and used the terms "race man" or "race woman" to refer to African American individuals who showed pride and support for their people and culture;[7] compare the cognate term "La Raza" for Latin American cultural identity.

Transition to rhythm and blues[edit]

Billboard published "Race Records" charts between 1945 and 1949, initially covering juke box plays and from 1948 also covering sales.[8] These were revised versions of the "Harlem Hit Parade" chart which it had introduced in 1942.

In June 1949, at the suggestion of Billboard journalist Jerry Wexler, the magazine renamed its chart again to "Rhythm & Blues Records". Wexler wrote : "Race" was a common term then, a self-referral used by blacks...On the other hand, "Race Records" didn't sit well...I came up with a handle I thought suited the music well - 'rhythm and blues'... a label more appropriate to more enlightened times."[9] The chart has since undergone further name changes, becoming the "Soul" chart in August 1969, then the "Black" chart in June 1982[10] and the "R&B" chart in October 1990. It has been called the "R&B/Hip-Hop" chart since December 1999.[citation needed]

See also[edit]

References[edit]

  1. ^ photo
  2. ^ photo
  3. ^ photo
  4. ^ photo
  5. ^ Killmeier, Matthew A. (2002). "Race Music". St. James Encyclopedia of Pop Culture. 
  6. ^ Peter Gammond, The Oxford Companion to Popular Music, 1991, p.477
  7. ^ Race Music: CHAPTER ONE
  8. ^ ""race music" and "race records" were terms used to categorize practically all types of African-American music in the 1940s". St. James Encyclopedia of Pop Culture by Matthew A. Killmeier 01/29/02. 2002. 
  9. ^ Jerry Wexler, Rhythm and the Blues: a life in American music, 1993, ISBN 0-224-03963-6
  10. ^ George, Nelson (June 26, 1982). "Black Music Charts: What's in a Name?". Billboard. p. 10. 
  • Ramsey, Guthrie P., Jr. (2003). Race Music: Black Cultures from Bebop to Hip-Hop. Music of the African Diaspora, 7. Berkeley, California; London, England: University of California Press; Chicago, Illinois: Center for Black Music Research, Columbia College. ISBN 0-520-21048-4.
  • Foreman, Ronald C Jr (1969). Jazz and Race Records, 1920-32. University Microfilms International. 

Listening[edit]

External links[edit]