Heart Norwich

Heart 102.4

City of license	Norwich
Broadcast area	Norfolk and north Suffolk
Slogan	More music variety.
Frequency	102.4 MHz
First air date	1 October 1984
Format	Hot AC
Audience share	13.3% (December 2009, [1])
Owner	Heart Network, Global Radio

Heart Norwich (formerly Radio Broadland) was an Independent Local Radio station for Norfolk and North Suffolk, including Norwich, Great Yarmouth and Lowestoft, until early 2009. The station, latterly part of the national Heart Network, was owned and operated by Global Radio.

Station history

On 1 October 1984, a new independent local radio station called "Radio Broadland" was launched by a Norfolk-based group with experience in local business, newspapers and television, but little in radio.

A number of people with solid radio experience were brought in to start the station. Russell Stuart arrived from Gwent Broadcasting in Newport as MD, Mike Stewart from Radio West in Bristol as programme controller and Robb Young moved from Radio Orwell in Ipswich as sales manager.

Stewart put together the first team of presenters. Nick Risby joined from Red Rose Radio in Preston, Tony Gillham came from Chiltern and BBC Bedfordshire, Dave Brown from Radio Tees, Rob Chandler from Radio Orwell and Adrian Finighan from Radio Gwent. Rob Chandler remains after more than 20 years as breakfast presenter. Bob Harris presented on the station for a time while living in Norfolk.

For the first two years, Radio Broadland went off air at 10pm and started at 6am next morning. The station simulcast on 97.6FM and 1152AM for three years but in 1987, due to national changes in local radio frequencies, moved to 102.4FM. Broadland at the end of the 80s, was achieving a 50% audience reach and weekly listening of up to 17 hours, some of the best in the UK.

In 1990, Broadland took over Suffolk Group Radio which owned Radio Orwell in Ipswich and Saxon Radio in Bury St Edmunds. The two Suffolk stations were re-named SGR and to reflect the addition of these new stations, the group became East Anglian Radio Group.

Initially, Radio Broadland played both classic hit music and current chart hits, but in 1995 the decision was made by the East Anglian Radio Group to make better use of the AM slot. Amber Radio was created in Norfolk and Suffolk, playing 60's and 70's music whilst Broadland 102 focused more on current and recent chart hits. The EAR group continued to be run by the original Broadland management team.

In 1996, the GWR Group bid for the entire East Anglian Radio Group, whih resulted in changes to the station such as networked programming and a new strapline of "Today's Better Music Mix". The original management remained in different roles with GCap but had all left by 2003. Mike Stewart and Russell Stuart were part of a new company, Norwich Radio Group which narrowly failed to win a new ILR licence advertised in 2005 for Norwich.

In 2007, the station reverted back to Radio Broadland, adapting 'More Music Variety' to reflect an emphasis on classic hits in place of chart material. Also that year, as with all of GCap's One Network, the station gained a new logo and website.

An offer of £375 million for the GCap group from Global Radio, owner of Heart and LBC in London and Galaxy station, was accepted in 2008. All GCap's senior management departed on completion of the takeover.

Heart re-brand

In January 2009, Radio Broadland was re-named as Heart Norwich, as part of a major re-branding involving 29 stations owned by Global Radio. By this time, local programming was restricted to daily breakfast and weekday drivetime with all other output networked from London.

Network restructuring

On 21 June 2010, Global Radio announced plans to merge Heart Norwich with Heart Ipswich as part of plans to reduce the Heart network of stations from 33 to 16. The new station, Heart East Anglia, began broadcasting from Norwich on 3 September 2010.

External links

• Goodbye Radio Broadland
• Listen Online
• Unofficial website
• Media UK
• History of local radio in Norfolk
• Stoke Holy Cross transmitter