|Broadcast area||Buenos Aires|
|Slogan||Gente de palabra ("People who keep their word", meaning someone you can rely on)|
|Frequency||590 kHz on AM|
|First air date||September 28, 1969|
|Owner||Grupo Latino de Radio, PRISA|
It is considered one of the most effective radio stations in Buenos Aires. It also has many affiliates throughout the country.
The Servicio Informativo Continental (Continental Information Service), much better known as SIC, is a five minute news flash that comes on every hour on every program, except for Magdalena Tempranísimo.
From Monday to Friday, the following programs are aired in the station:
- Primera hora (First hour), hosted by Marcelo Pinto.
- Magdalena Tempranísimo, hosted by famous journalist Magdalena Ruiz Guiñazú.
- La Mañana (The Morning), hosted by Víctor Hugo Morales.
- Bravo.Continental, hosted by Fernando Bravo and Alfredo Leuco.
- La Vuelta (Tourning back), hosted by María O'Donnell, Carlos Ulanovsky and Fernanda Iglesias.
- Competencia (Competition), hosted by Víctor Hugo Morales.
- Antes que mañana (Before than tomorrow), hosted by Paulino Rodríguez.
- Donde quiera que estés (Wherever you are), hosted by Alejandro Apo.
- Plataforma Continental (Continental Platform), hosted by Mónica De Carvalho.
- Telefe, Radio Continental's Television partner.
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