Radio Flyer

From Wikipedia, the free encyclopedia
  (Redirected from Radio Flyer (company))
Jump to: navigation, search
This article is about the company. For the film, see Radio Flyer (film).
Radio Flyer
Industry Toy industry
Predecessor(s) Radio Steel & Manufacturing
Founded Chicago 1917 (1917)
Founder(s) Antonio Pasin
Headquarters Chicago, Illinois, United States
Area served Worldwide
Website www.radioflyer.com

Radio Flyer is an American toy company best known for their popular red toy wagon. Radio Flyer also produces scooters, tricycles, bicycles,[1] horses, and ride-ons. The company was founded in 1917 and is based in Chicago, Illinois.

History[edit]

Young girl with Radio Flyer wagon circa 1955

Antonio Pasin started building wooden toy wagons in Chicago in 1917, selling them to area shops. His business grew until the Liberty Coaster Company, named in honour of the Statue of Liberty was formed in 1923. In 1930, the company was renamed Radio Steel & Manufacturing. The renamed company produced steel-bodied wagons and used assembly line manufacturing techniques. The new Radio Flyer wagons were named for Pasin's fascination with radio and with flight.[2] In 1933 Chicago was the host of the World's Fair, Century of Progress, and Radio Steel was asked to be a part of the celebration. Antonio Pasin took on major debt to fund the construction of a 45 foot tall wood and plaster Coaster Boy statue depicting a boy riding a Liberty Coaster wagon. Below the Coaster Boy exhibit Pasin sold miniatures for 25 cents.[3] During World War II, steel was essential war material; from 1942–1945, the company shifted production to portable five gallon Blitz cans for the US Army.[4]

In 1987, Radio Steel changed its name to Radio Flyer after its popular flagship little red wagon.[4] Today, the company produces a wide range of children's products, including scooters, bicycles, tricycles, ride-ons, horses, and wagons. Robert Pasin, Antonio's grandson, has been CEO since 1997.[3][5] In 1998 the company partnered with Kaleidoscope to create a new product line that included tricycles, scooters, children's bicycles, a foot-powered red roadster and a pedal-powered race car.[6]

The wagon[edit]

The Liberty Coaster Company began producing the wooden bodied "No. 4 Liberty Coaster" in 1923.[7] In 1927, Pasin replaced the wooden body with stamped steel, taking advantage of assembly line manufacturing techniques and earning him the nickname "Little Ford".[8] 1500 wagons a day rolled off assembly lines even during the Great Depression.[9] Since 2002, the company has produced plastic as well as metal-bodied wagons.[10]

A number of designs and styles have been produced by Radio Flyer, often inspired by the automobiles or popular culture of the day. The "Zephyr", produced in the 1930s, paid homage to the Chrysler Airflow.[9] The 1950s saw a yellow wagon inspired by the movie Davy Crockett, King of the Wild Frontier and a blue wagon produced in partnership with Disney's Mickey Mouse Club.[11] Wagons from the 1970s borrowed the stylings of the muscle cars of the day, including the Fireball 2001 inspired by Evel Knievel.[12][13] The 1990s saw the introduction of the "Quad Shock Wagon" echoing sport utility vehicles.[12] The "Ultimate Family Wagon", introduced in 2007, includes a sunshade and an adjustable seat; the design won a Chicago Innovation Award in 2007.[10]

The Radio Flyer Wagon was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York in 1999,[12] and its creator was inducted into the Toy Industry Hall of Fame in 2003.[14]

Kids using Radio Flyer wagon, Radio Flyer tricycle and hobby horse circa 1960.

Other products[edit]

Radio Flyer Tricycle
  • The Inchworm is a wheeled ride-on toy propelled by the bouncing motion of the rider. It is styled as a Geometer caterpillar, or inchworm. It was initially produced by Hasbro in the 1970s.[citation needed]
  • The Radio Flyer Tricycle features the same bright red color and graphics as the little red wagon.
  • The Radio Flyer Ziggle, introduced in 2013, is a ride-on toy for kids 3 to 8 with four caster wheels and no pedals.[15] Kids propel forward by wiggling and twisting their bodies in a back and forth motion and moving the handle bars at the same time.[16][17]

In popular culture[edit]

The readily recognizable little red wagon manufactured by Radio Flyer is used in several artistic works, including film and television. A character in the 1992 drama film Radio Flyer flies to safety in a converted Radio Flyer wagon. Radio Flyer wagons appear in a store display in the 1983 film A Christmas Story. The June 24, 2013 episode of Let's Make a Deal parodied this wagon as a Zonk being offered under the name "Zonk Flyer".

Sculpture[edit]

The 45 foot tall Coaster Boy wood and plaster statue of a young boy and wagon was constructed by Radio Flyer for the 1933 Chicago World's Fair, Century of Progress.[3]

Riverfront Park in Spokane, Washington features a large red wagon that doubles as a playground slide. It is 12 feet (3.7 m) high and 27 feet (8.2 m) long. The interactive sculpture was sculpted by Ken Spiering and installed in 1989.[18][19]

The "World's Largest Wagon" is a sculpture commissioned by Radio Flyer in honor of their 80th anniversary. It is nine times the size of a little red wagon, and weighs 15,000 pounds (6,800 kg).[20]

Notes[edit]

  1. ^ "Radio Flyer Classic Red 10-Inch Bicycle with Chain Drive". Tumblon LLC. Retrieved 2012-01-16. 
  2. ^ "The Antonio Pasin Story". 
  3. ^ a b c Olsen, Elizabeth (July 24, 2010). "The Wagons Keep Rolling (interview with Robert Pasin)". New York Times. 
  4. ^ a b Hallett, Anthony; Diane Hallett (1997). Entrepreneur magazine encyclopedia of entrepreneurs. John Wiley and Sons. p. 376–377. ISBN 978-0-471-17536-0. 
  5. ^ "Entrereneur Of The Year 2009". Ernst & Young. 
  6. ^ Annemarie Mannion (April 8, 2001). "Playing The Oldies". Chicago Tribune. Retrieved June 13, 2013. 
  7. ^ Radio Flyer in the Beginning corporate history
  8. ^ Scott, Sharon M. (2010). Toys and American culture: an encyclopedia. ABC-CLIO. ISBN 978-0-313-34798-6. 
  9. ^ a b Young, William H.; Nancy K. Young (2002). The 1930s. Greenwood Publishing Group. ISBN 978-0-313-31602-9. 
  10. ^ a b Jackson, Cheryl V. (October 22, 2007). "Innovating on a classic: the little red wagon". Chicago Sun-Times. 
  11. ^ Radio Flyer in the Fifties corporate history
  12. ^ a b c Radio Flyer Wagon inducted into the National Toy Hall of Fame
  13. ^ Radio Flyer in the Seventies corporate history
  14. ^ Toy Industry Hall of Fame Inductees, 1985–2004
  15. ^ http://www.parents.com/fun/toys/kid-toys/boredom-buster-awards
  16. ^ https://www.youtube.com/watch?v=5kzI_rp_1uk
  17. ^ http://www.gizmag.com/ziggle-wiggle/27650/
  18. ^ Spokane Riverfront Park
  19. ^ Baskas, Harriet (2011). Washington Curiosities, 3rd: Quirky Characters, Roadside Oddities & Other Offbeat Stuff. Globe Pequot. ISBN 978-0-7627-6119-7. 
  20. ^ World's Largest Wagon

External links[edit]