RadiumOne

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RadiumOne
Type Private
Industry Online Advertising, Programmatic Ad Buying, Ad-Tech
Founded September 2009
Headquarters San Francisco
Services RTB online advertising
Employees 300+
Website www.radiumone.com

RadiumOne is an advertising platform which covers online, video, social and mobile advertising using real-time bidding.[1][2] It was first launched in 2009 by Gurbaksh Chahal. The company was initially known as gWallet, a loyalty and rewards program.[3] As of 2014 the company was listed as the "ninth largest online ad network" by ComScore.[4]

After CEO Gurbaksh Chahal pleaded guilty to domestic violence battery on April 23, 2014, there were calls for him to step down as CEO.[5][6] He was fired on April 27, [7] and TechCrunch Disrupt dropped RadiumOne as a sponsor of the event.

The company utilizes data taken from social networking sites such as Twitter and Facebook and tailors advertisements for the consumer.[8][9] It was one of the first companies to use real-time social data in such a manner.[10]

First Party Products[edit]

  • Po.st Sharing Platform - Launched in November 2011, Po.st lets publishers power the sharing activity on their website[11]
  • Po.st URL Shortener - Launched in June 2012, Po.st URL shortener. allows advertisers to shorten links and track the engagement happening around their social links
  • Photo Effects - Launched in June 2013, Photo Effects is a photo editing SDK for app developers.

References[edit]

  1. ^ "RadiumOne finalizes IPO plan as it hits". TechCrunch. Retrieved 24 April 2014. 
  2. ^ Garner, Rob (2012). Search and Social: The Definitive Guide to Real-Time Content Marketing. Wiley. ISBN 1118287215. 
  3. ^ "Gurbaksh Chahal turns RadiumOne to gold". San Francisco Chronicle. Retrieved 24 April 2014. 
  4. ^ Johnson, Cory. "RadiumOne Said to Be Preparing IPO to Expand Overseas". Bloomberg. Retrieved 24 April 2014. 
  5. ^ Primack, Dan (April 25, 2014) “It's time for RadiumOne's abusive CEO to go.” CNNMoney. (Retrieved 4-25-2014.)
  6. ^ Weissman, Jordan (April 25, 2014) “Is It OK to Invest in a Company if Its CEO Beats Women?” Slate. (Retrieved 4-25-2014.),
  7. ^ Swisher, Kara. "Exclusive: CEO Gurbaksh Chahal Fired by RadiumOne Board". Recode. http://recode.net/. Retrieved 27 April 2014. 
  8. ^ "Ads Tool Gives #Retargeting a Makeover". AdWeek. Retrieved 24 April 2014. 
  9. ^ "Facebook adds another partner to FB Exchange: social ad network RadiumOne". Retrieved 24 April 2014. 
  10. ^ Paul Springer, Mel Carson (2012). Pioneers of Digital. Kogan Page. pp. 40, 43–46. ISBN 0749466049. 
  11. ^ "Careers talk: Abeed Janmohamed, commercial director, RadiumOne". The Guardian. Retrieved 24 April 2014. 

External links[edit]