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|Genre||Children's Television Series|
|Created by||Toni Steedman|
|Written by||Kym Goldsworthy (lead writer)|
|Directed by||Ian Munro
|Theme music composer||Rebecca Kent Story & Michael McGinnis, Concentrix Music and Sound Design|
|Composer(s)||Fred Story, Rebecca Kent Story, Michael McGinnis|
|Country of origin||Australia
(distributed with Australian or American dubbing)
|No. of seasons||3|
|No. of episodes||195|
|Executive producer(s)||Noel Price
|Production company(s)||Principal Production:
ABC Studios, Sydney (2006-2009)
Blue Socks Media LLC (2009-2012)
Raggs LLC (Blue Socks Media LLC) and Southern Star International
|Distributor||US: KQED / American Public Television|
|Original channel||Seven Network|
|Original run||2006 – 2012|
Background & Current Overview
Raggs was originally created in 1990 by U.S. advertising executive Toni Steedman for her then six-year-old daughter, Alison, as a series of carpool stories. Steedman later used the Raggs character for a regional mall promotion and advertising campaign. By 2001, the successful mall programs encouraged Steedman, along with former HBO producer Carole Rosen, to create a one-hour music video-inspired pilot called “Pawsuuup,” which was shot in Myrtle Beach, South Carolina, and New York City in August 2001. While Steedman shopped the pilot for a production or broadcast partner, The Raggs Band (also known as the Raggs Kids Club Band because of the regional mall kids clubs for which Raggs served as mascot) began playing concerts at fairs, festivals and performing arts venues.
In 2005, Steedman and her company, Raggs LLC, entered into a co-production relationship with Southern Star International (now Endemol Australia) to produce the Raggs series for the Seven Network in Sydney, Australia. Production began in 2005 at the ABC Studios in Sydney, and the first episode of Series 1 began airing daily at 9 am on Seven in January 2006. Series 1 consisted of 65 half hours episodes. Raggs quickly garnered strong ratings and, within a few months of airing, Seven ordered Series 2, an additional 65 episodes. In 2007, Seven ordered Series 3, also 65 episodes, bringing the total to 195 original half hours by 2009. Each episode featured original Raggs’ music, written and produced in the U.S. by Concentrix Music and Sound Design, requiring over 200 original songs for the 195 half hours of shows.
Southern Star distributed Raggs to several countries including Singapore, Bulgaria, South Africa and India. In the U.S., Steedman worked to establish Raggs on public television. KQED San Francisco signed on as the presenting station in association with American Public Television, and Raggs began airing on public TV stations in 2007.
In January 2010, Steedman reacquired Southern Star’s distribution and licensing rights under Blue Socks Media LLC. Blue Sock Media LLC, completing a complete consolidation of the worldwide assets, later purchased Raggs LLC. Steedman continues to head Blue Socks Media in Charlotte, North Carolina.
Palace Theatre 2004
Throughout 2004, the band starred in a 90-minute performance at The Palace Theatre in Myrtle Beach, alongside comic strip cat Garfield. The performances focused on the RAGGS Kids Club Band planning a birthday party for the famous orange cat. Suspecting things, Garfield "won't relax until he gets the surprise".
RAGGS Kids Club Band: PAWSUUUP! Tour
A DVD was released August 17, 2004, featuring in-concert performances of seven of the band's songs, and three "music videos". The 55-minute long program was produced by Linda Mendoza (The Chris Rock Show) of Line by Line Productions, and executive produced by Carole Rosen.
The crew included screenwriter Mark Valenti (Rugrats, Hey Arnold!, Totally Spies), lighting designer Alan Adelman (75+ episodes of Great Performances, Nickelodeon Kids' Choice Awards), music producers Fred and Becky Story (Concentrix Music & Sound), costume designer "Greyseal", and choreographer Hardin Minor (National Dance Institute).
The DVD earned 3.5 out of 4 stars from Suite 101 Family Entertainment film critic Nicholas Moreau, tied for the highest ever rating for an independently produced DVD. The music from the tour was later released as a CD album.
The Raggs Band played more than 2,000 live performances in four continents over the past five years. In the U.S., Raggs performed at many state fairs, basketball games, regional malls, national fundraisers such as the Jerry Lewis MDA Telethon, and parades. Overseas, the Raggs Band also performed at U.S. military bases in Japan, South Korea, Belgium, The Netherlands, Germany, and Iceland.
In Australia, the Raggs Band performed at Westfield Malls. In addition, Raggs was one of two children's acts to perform on Carols in the Domain, a nationally televised live musical show.
- Official Website of the Raggs Kids Club Band in the U.S.
- Official Website of the Raggs Kids Club Band in Australia
- Raggs at the Internet Movie Database