Rainbow Shops

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Rainbow Shops
Privately Held
Industry Apparel, retail
Founded 1935; 80 years ago (1935)
Headquarters Brooklyn, NY, US
Number of employees
Website www.rainbowshops.com
Store front
Rainbow Store Setup


Rainbow Shops or Rainbow is a privately held, moderately priced American retail apparel chain comprising several lifestyle brands primarily targeting teens and young women. The company is headquartered in Brooklyn, NY.


Rainbow Shops was founded in 1935 in New York City. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, including 125 stores in Puerto Rico and 10 stores in the U.S. Virgin Islands..[1]

Rainbow is one of the leading “fast-fashion” retailers in the U.S. drawing inspiration from new trends seen on A-list celebrities. Rainbow is known for providing the latest fashion trends at an affordable price. It offers a wide assortment of clothing for juniors, plus size, and children, as well as an extensive shoe collection.

Rainbow stores are an average of 5,000 square ft. Each store’s merchandise varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments.


In November 2012, Rainbow launched its online store which offers a cultivated selection of Junior and Plus fashion, shoes, accessories, discounts, offers and promotions. Its online assortment of styles gets updated daily.

External links[edit]


  1. ^ http://www.rainbowshopsonline.com/about/.  Missing or empty |title= (help); |chapter= ignored (help)