|Headquarters||Brooklyn, NY, US|
Rainbow Shops or Rainbow is a privately held, moderately priced American retail apparel chain comprising several lifestyle brands primarily targeting teens and young women. The company is headquartered in Brooklyn, NY.
Rainbow Shops was founded by Irving A. Swarzman in Brooklyn, NY, who started working as a stock boy in a shop. The owner of the shop had no children and offered to sell the shop to Mr. Swarzman. Mr. Swarzman built the Rainbow Shops chain from the single location in which he worked as a stock boy to a thriving chain in the NYC area with over 80 stores by the 1970s. He brought each of his brothers Herman, Nat, Oscar, and Ira into the business as each completed school. Mr. Swarzman was a kind manager, making the company successful by hiring good staff, treating them well, giving them meaningful responsibilities, and playing to their strengths. In the 1970s, Rainbow Shops was sold by the Swarzmans to the clothing business that owned the Mandee chain.
Rainbow grew to 300+ stores by 1999. Today, along with sister brands 5-7-9 and Marianne, Rainbow operates 1,300 stores in United States, including 125 stores in Puerto Rico and 10 stores in the U.S. Virgin Islands..
Rainbow is one of the leading “fast-fashion” retailers in the U.S. drawing inspiration from new trends seen on A-list celebrities. Rainbow is known for providing the latest fashion trends at an affordable price. It offers a wide assortment of clothing for juniors, plus size, and children, as well as an extensive shoe collection. Rainbow has been a pioneer in well-fitting apparel for plus sizes and has more than 740 stores with a plus-size department and 11 stand alone plus-size stores.
Rainbow stores are an average of 5,000 square ft. Each store’s merchandise varies by location, depending upon demographics and the size of the location. Larger stores usually carry juniors, plus, lingerie, shoes and kids departments.
In November 2012, Rainbow launched its online store which offers a cultivated selection of Junior and Plus fashion, shoes, accessories, discounts, offers and promotions. Its online assortment of styles gets updated daily.
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