Rainforest Cafe

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Rainforest Cafe
Type Subsidiary
Industry Restaurants
Founded Minneapolis, Minnesota (1994)
Founder(s) Steven Schussler
Headquarters Houston, Texas, U.S.
Number of locations 32 restaurants
Key people Steven Schussler, Founder
Tilman J. Fertitta Chairman, President, and CEO
Products Pasta, Seafood, Salad, Sandwiches, Dessert; Merchandise[1]
Revenue Increase US $108 million (1997)[2]
Net income Increase $12 million (1997)[3]
Parent Landry's Restaurants
Website RainforestCafe.com

Rainforest Cafe is a themed restaurant chain owned by Landry's, Inc. of Houston, Texas. It was founded by entrepreneur Steven Schussler. The first location opened in the Mall of America in Bloomington, Minnesota on February 3, 1994. By 1997, the chain consisted of only six restaurants, all in the United States. In 1998, it was planned to build 10 additional restaurants in the United States, seven in Mexico, and five in the UK, for a total of 22 restaurants by 2008.[4]

In 2000, the Rainforest Cafe was bought by Landry's Restaurants Inc., a company specializing in dining, hospitality, entertainment, and gaming, based in Houston, Texas.[5] To date the company owns restaurants in the United States, Canada, France, the United Kingdom, the U.A.E., and Japan. Rainforest Cafe focuses on local tourism for a majority of their income.[6]

Themed ambience[edit]

Rainforest cafe at Disney's Animal Kingdom.

Each Rainforest Cafe restaurant is designed to depict some features of a rainforest, including plant growth, mist, waterfalls, and animatronic figures of rainforest animals, including elephants, frogs, gorillas, jaguars, and tigers. To enhance this theme, the restaurants are populated by animatronic figures of animals, manufactured by UCFab International, LLC of Apopka, Florida.[7] The star ceilings are designed and manufactured by Fiber Optic Systems Inc, located in Whitehouse Station, New Jersey.[8]

The restaurants are partitioned into several rooms by means of rain curtains that fall into basins running along the tops of partition walls and booths and aquatic tanks. The Rainforest Cafe serves food ranging from seafood, beef, and chicken to pastas and pizzas.[9] There is also the tradition of yelling "volcano!" when somebody orders a "volcano" sundae.[10]

Rainforest Cafe in popular culture[edit]

Restaurant info/shop info[edit]

The staff of Rainforest Cafe are named in accordance with the safari theme. Waiters are called Safari Guides, hosts and hostesses are Tour Guides, sales clerks are Pathfinders, bartenders are Navigators, bussers are Safari Assistants, and kitchen staff are Trailblazers. Rainforest Cafe restaurants have a gift shop, where rainforest themed merchandise is sold, mostly printed by the Atlanta-based fashion apparel company, Boxercraft Inc.[11]

In all restaurants, located in the Retail Village, Rainforest Cafe has an animatronic tree named "Tracy the Talking Tree." The tree entertains guests every 5 minutes educating them about the rainforest.[12] Characters for kids are seen sometimes.

The Rainforest Cafe chain utilizes several animals (as described above) including the following:

Locations[edit]

American locations[edit]

A typical sign outside of a Rainforest Cafe.
Rainforest Cafe sign outside Opry Mills Mall in Nashville.

(*U.S. restaurants officially generate $80 million in annual revenue for Disney.)

International locations[edit]

Former locations[edit]

References[edit]

  1. ^ "Rainforest Cafe". Landry's Inc. Landry's Inc. Retrieved 12 June 2012. 
  2. ^ "Rainforest Cafe, Inc. History". Funding Universe. Funding Universe. Retrieved 12 June 2012. 
  3. ^ "Rainforest Cafe, Inc. History". Funding Universe. Funding Universe. Retrieved 12 June 2012. 
  4. ^ "Rainforest Cafe". The River Walk Guide. The San Antonio River Walk Guide. Retrieved 23 June 2012. 
  5. ^ "Landry’s, Inc – Finding Success on All Fronts". Who We Are. Landry's Inc. Retrieved 23 June 2012. 
  6. ^ "Rainforest Cafe". The River Walk Guide. The San Antonio River Walk Guide. Retrieved 23 June 2012. 
  7. ^ "Furry Creatures". UCFab International. UCFab International, LLC. Retrieved 17 June 2012. 
  8. ^ "Retail and Commercial Projects". Client List. Fiber Optic Systems, Inc. Retrieved 17 June 2012. 
  9. ^ "Rainforest Cafe". Landry's Inc. Landry's Inc. Retrieved 12 June 2012. 
  10. ^ "Dinnertime In The Wild Jungle". TPI ORLANDO - Rainforest Cafe. Theme Park Insider. Retrieved 17 June 2012. 
  11. ^ Cooper, Janice. "Rainforest Cafe - A Wild Experience". RateIt. RateIt. Retrieved 17 June 2012. 
  12. ^ "It;s a Jungle In There: Rainforest Cafe". Press Releases. Landry's Inc. Retrieved 23 June 2012. 
  13. ^ "Locations". Rainforest Cafe. Rainforest Cafe. Retrieved 17 June 2012. 
  14. ^ "Locations". Rainforest Cafe. Rainforest Cafe. Retrieved 17 June 2012. 

External links[edit]

International sites[edit]