Raja Fashions

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Raja Fashions
Type Private
Industry Tailoring
Founded 1957
Founder(s) Raja Daswani
Headquarters Tsim Sha Tsui, Kowloon, Hong Kong
Area served

U.S.A, United Kingdom, Canada, Australia, Germany,

Hong Kong, New Zealand, Belgium, Switzerland, U.A.E, Qatar
Key people R.Daswani (Owner), Vishal Daswani (Director)
Products Clothing, Fashion, Leather Jacket, Suit
Owner(s) Mr. R Daswani
Employees 500+
Website raja-fashions.com

Raja Fashions are a bespoke tailor based in Hong Kong and operating in 14 other nations worldwide.

Founded in 1957, Raja Fashions started making bespoke garments for men and women from their store in Hong Kong. In response to the 1997 transfer of sovereignty over Hong Kong, during which many of Raja's British expatriate customers returned to Britain, the firm began setting up shop in hotel rooms in different cities across the world.[1] They are rated 9th Best International tailors in the world according to askmen.com.[2]

History[edit]

Raja Fashions' was officially established in 1957 by the grandfather of Mr. Raja Daswani, who emigrated from Northern India to Hong Kong and set up a custom tailored business in Kowloon.[3]

Mr. Raja Daswani

During the 40 year period between the establishment of Raja Fashions and the handover of Hong Kong back to China, the Raja Fashions store in Kowloon continued to grew in reputation. When Raja Daswani assumed operations, he started promoting the brand "Raja Fashions".[4]

Mr. R Daswani fitting a customer

After the handover of Hong Kong, instead of waiting for customers to come to their store in Kowloon, Mr. Daswani decided to visit his customers in United Kingdom, and began setting stores in 5-star hotels in London and letting his previous customers know by mail that he would be coming to measure people for suits.

These international tours proved profitable, so Raja Fashions quickly adapted this strategy for others cities in the United Kingdom and the United States. In 2009, Raja Fashions embarked on a second round of expansion, establishing hotel shops in Australia, Canada, Germany, New Zealand, Belgium, and Switzerland. In 2012, Raja Fashions offered service in the United Arab Emirate of Doha for the first time.[5]

Raja Luxe[edit]

Raja Luxe, Luxury Outlet

In March 2012, Raja Fashions opened a high-end showroom, branded as Raja Luxe. The showroom, featuring a 6 meter long wine bar, is targeted at high-end customers. In addition to luxury garments, Raja Luxe offers bags, shoes, and ties, as well as its own line of designer Indian clothing.

Fabrics[edit]

Raja Fashions offer customers over 20,000 different fabric swatches for their bespoke clothing. They also carry clothes from Ermenegildo Zegna, Holland & Sherry, Porter & Harding, Loro Piana, and other fabric makers.

References[edit]

  1. ^ "Celebrity tailor Daswani to set shop in India". The Economic Times. Retrieved 2007-11-25. 
  2. ^ "Fine Living Top 10: International Tailors". www.askmen.com. Retrieved 2009-11-25. 
  3. ^ "Company Profile". Raja Fashions. 
  4. ^ "Company Profile". Raja Fashions. 
  5. ^ "Make an Appointment". Raja Fashions. 

External links[edit]

Media related to Raja Fashions at Wikimedia Commons

Coordinates: 51°30′37″N 0°08′23″W / 51.5102°N 0.1397°W / 51.5102; -0.1397