Rappler

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Rappler
Transparent Rappler Logo.png
Headquarters Pasig, Philippines
Founder(s) Maria Ressa, Glenda Gloria, Chay Hofileña, Beth Frondoso
Slogan(s) "The Social News Network"
Website Rappler.com
Alexa rank Increase 3,912 Global Rank, 20 Philippine Rank[1]
Type of site news, citizen journalism
Available in English
Launched January 1, 2012
Current status Active

Rappler is an International news organization based in the Philippines. Dubbed as "news and action site" Rappler tested the waters first on Facebook as MovePH in August 2011[2] and then as Rappler.com on January 1, 2012.[3] Aside from its staple of text and video programs, Rappler is known for pioneering new forms of multi-platform storytelling on the Internet – the service is available on desktop and mobile browsers, iOS and Android smartphone apps, and on social networking sites Facebook, Twitter, Instagram and Google+.[4] The word Rappler was coined from the root words rap (to discuss) and ripple (to make waves).[3]

History[edit]

Rappler is a reimagined news organization[5] that incorporates “professional journalism” with the changes brought about by the Internet, mobile, social media and crowd sourcing.[6] Brainstorming for the company began some time in 2010 when CEO & Executive Editor Maria Ressa was writing her second book “From Bin Laden to Facebook” in Singapore.

Other key people involved in its conceptualization and creation were former Newsbreak Head and ABS-CBN News Channel Managing Editor Glenda Gloria, Journalist and Ateneo De Manila University Professor Chay Hofileña, former TV Patrol Executive Producer Lilibeth Frondoso, Philippine Internet pioneer Nix Nolledo, Internet entrepreneur Manny Ayala and former NBC Universal Executive Raymund Miranda.[7]

The first iteration of Rappler was via a Facebook page called MovePH created in August 2011.[8]

Rappler first went public on January 1, 2012, the same day the Philippine Daily Inquirer published a Rappler piece that broke the story of then Philippine Chief Justice Renato Corona being awarded a University of Santo Tomas doctoral degree without a required dissertation.[9][10] The site officially launched at its #MoveManila event at the Far Eastern University in Manila on January 12, 2012.[11]

Rappler released its iOS app on February 15, 2013[12] and its Android app on May 20, 2013[13]

On August 23, 2013 the site announced that it was leaving Beta status,[14] and on April 2, 2014 it launched Rappler 3.0, its first major redesign since launch.[15]

Mood Meter[edit]

One of the distinguishing features of Rappler is its Mood Meter based on Rappler's patented user engagement model. The Mood Meter is described as a, “heart & minds approach to journalism and a crowdsourcing initiative that provides insight into how emotions affect the way people think and act.”[4]

The Mood Meter is embedded on each story on Rappler. Users are asked “how does this story make you feel?” and are given 8 different emotions to choose from – happy, sad, angry, afraid, annoyed, inspired, amused and don’t care. The top ten stories with the most votes over a 48-hour period appear on the Mood Navigator.[16]

The Rappler Mood Meter won the Bronze Medal for Brand Experience at the 2012 Boomerang Awards sponsored by the Internet Media Marketing Association of the Philippines (IMMAP).[17]

Advocacy[edit]

MovePH is Rappler’s citizen engagement arm that pushes for real solutions to development issues through the use of media.[8]

Some of MovePH’s advocacies include education, governance, climate change, gender, health, and disaster risk reduction and management.[18]

Rappler organizes the annual Manila Social Good Summit, part of a New York-based initiative organized globally by Plus Social Good, Mashable, the UNDP and the Bill & Melinda Gates Foundation.[19][20]

At the 2013 Manila Social Good Summit, Rappler launched Project Agos a platform that combines top down government action and bottom up civic engagement to help communities deal with climate change adaptation and disaster risk reduction. Project Agos harnesses technology to maximize the flow of critical data before, during, and after a disaster.[21][22]

References[edit]

  1. ^ "Rappler.com Site Info". Alexa Internet. Retrieved 2013-09-27. 
  2. ^ "MovePH". MovePH on Facebook. Retrieved May 12, 2014. 
  3. ^ a b Ressa, Maria. "About Rappler". Rappler. Retrieved 20 August 2013. 
  4. ^ a b "First Metro Philippines Investment Summit Partners". Financial Times. Retrieved May 12, 2014. 
  5. ^ Terence Lee (May 21, 2013). "Philippines’ Rappler fuses online journalism with counter-terrorism tactics, social network theory". Tech In Asia. Retrieved May 12, 2014. 
  6. ^ Colin Chan (April 2, 2012). "Interview with Maria Ressa, CEO of Rappler.com". TheNewMedia.com. Retrieved May 12, 2014. 
  7. ^ "The People Behind Rappler". Rappler. June 17, 2012. Retrieved May 12, 2014. 
  8. ^ a b "Rappler: MovePH". Rappler. Retrieved May 12, 2014. 
  9. ^ Marites Dañguilan Vitug (January 2, 2012). "UST breaks rules to favor Corona". Rappler. Retrieved May 12, 2014. 
  10. ^ "UST breaks rules to favor Corona". Philippine Daily Inquirer. January 1, 2012. Retrieved May 12, 2014. 
  11. ^ Natashya Gutierrez (January 12, 2012). "Rappler introduced at #MoveManila Chat Series". Rappler. Retrieved May 12, 2014. 
  12. ^ "Rappler releases iOS app". Rappler. February 15, 2013. Retrieved May 12, 2014. 
  13. ^ "Rappler launches Android app". Rappler. May 20, 2013. Retrieved May 12, 2014. 
  14. ^ "Rappler drops beta, officially launches". Rappler. August 23, 2012. Retrieved May 12, 2014. 
  15. ^ "The new and improved Rappler". Rappler. April 2, 2014. Retrieved May 12, 2014. 
  16. ^ Adrienne LaFrance (August 13, 2012). "In the Philippines, Rappler is trying to figure out the role of emotion in the news". Nieman Journalism Lab. Retrieved May 12, 2014. 
  17. ^ Carlo Ople (September 14, 2012). "2012 Boomerang Awards Winners". TheNewMedia.com. Retrieved May 12, 2014. 
  18. ^ "Join the MovePH Community". Rappler. February 6, 2014. Retrieved May 12, 2014. 
  19. ^ "Social Good Summit 2013 in Manila". Rappler. Retrieved May 12, 2014. 
  20. ^ "About Plus Social Good". PlusSocialGood. Retrieved May 12, 2014. 
  21. ^ "Project Agos". Rappler. Retrieved May 12, 2014. 
  22. ^ "Heeding the Call: Project Agos Maps Disaster in the Philippines". PlusSocialGood. November 12, 2013. Retrieved May 12, 2014. 

External links[edit]