|Headquarters||Pasig City, Philippines|
|Founder(s)||Maria Ressa, Glenda Gloria, Chay Hofileña, Beth Frondoso|
|Slogan(s)||"The Social News Network"|
|Alexa rank||3,098 (August 2014) |
|Type of site||News, citizen journalism|
|Launched||January 1, 2012|
Rappler is a news website based in the Philippines. Dubbed as "news and action site" Rappler tested the waters first on Facebook as MovePH in August 2011 and then as Rappler.com on January 1, 2012. Aside from its staple of text and video programs, Rappler is known for pioneering new forms of multi-platform storytelling on the Internet – the service is available on desktop and mobile browsers, iOS and Android smartphone apps, and on social networking sites Facebook, Twitter, Instagram and Google+. The word Rappler was coined from the root words rap (to discuss) and ripple (to make waves).
Rappler is a reimagined news organization that incorporates “professional journalism” with the changes brought about by the Internet, mobile, social media and crowd sourcing. Brainstorming for the company began some time in 2010 when CEO & Executive Editor Maria Ressa was writing her second book “From Bin Laden to Facebook” in Singapore.
Other key people involved in its conceptualization and creation were former Newsbreak Head and ABS-CBN News Channel Managing Editor Glenda Gloria, Journalist and Ateneo De Manila University Professor Chay Hofileña, former TV Patrol Executive Producer Lilibeth Frondoso, Philippine Internet pioneer Nix Nolledo, Internet entrepreneur Manny Ayala and former NBC Universal Executive Raymund Miranda.
The first iteration of Rappler was via a Facebook page called MovePH created in August 2011.
Rappler first went public on January 1, 2012, the same day the Philippine Daily Inquirer published a Rappler piece that broke the story of then Philippine Chief Justice Renato Corona being awarded a University of Santo Tomas doctoral degree without a required dissertation. The site officially launched at its #MoveManila event at the Far Eastern University in Manila on January 12, 2012.
One of the distinguishing features of Rappler is its Mood Meter based on Rappler's patented user engagement model. The Mood Meter is described as a, “heart & minds approach to journalism and a crowdsourcing initiative that provides insight into how emotions affect the way people think and act.”
The Mood Meter is embedded on each story on Rappler. Users are asked “how does this story make you feel?” and are given 8 different emotions to choose from – happy, sad, angry, afraid, annoyed, inspired, amused and don’t care. The top ten stories with the most votes over a 48-hour period appear on the Mood Navigator.
The Rappler Mood Meter won the Bronze Medal for Brand Experience at the 2012 Boomerang Awards sponsored by the Internet Media Marketing Association of the Philippines (IMMAP).
MovePH is Rappler’s citizen engagement arm that pushes for real solutions to development issues through the use of media.
Some of MovePH’s advocacies include education, governance, climate change, gender, health, and disaster risk reduction and management.
At the 2013 Manila Social Good Summit, Rappler launched Project Agos a platform that combines top down government action and bottom up civic engagement to help communities deal with climate change adaptation and disaster risk reduction. Project Agos harnesses technology to maximize the flow of critical data before, during, and after a disaster.
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