rara (service)

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rara [1] is a music streaming service aimed at digital non-adopters. The company's stated USP is that it is a much simpler service to use.[2]

The site's chairman Rob Lewis said: "The simple goal behind this service is not to compete with all the existing digital players, but to roll out to all the major territories in the world a digital music service that's designed for the mass market of people who are either not technically literate, or like music but don't know a huge amount about it."[3]

Unlike Spotify, Rara does not offer a free ad-based version. This should allow greater artist royalties to be paid.[citation needed]

The company launched across sixteen countries [4] with a catalogue of over 10,000,000 songs.[5]

Rara uses Dolby Pulse [6] a CODEC giving near CD quality[citation needed] sound but at much reduced file sizes.

Pricing Structure[edit]

As of mid-2013, Rara is priced at $4.99 / £4.99 / €4.99 per month for web browser usage only, with smartphone/tablet usage, including web access also, for $9.99 / £9.99 / €9.99. There is no free access introduction, but there are three-month introductory discount rates, 20% of the full rates.