Pocket (application)

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Pocket, previously known as Read It Later, is an application for managing a reading list of articles from the Internet. It is available for iOS and Android as well as multiple web browsers and commonly used computer operating systems.[1] The application was originally intended only for desktop computers.[2]

Functions[edit]

The application allows the user to save an article or web page to read later. The article is then sent to the user's Pocket list (synced to all of their devices) for offline reading. Pocket removes clutter from articles and allows the user to adjust text settings for easier reading.

History[edit]

Read It Later was first started in August 2007 by Nathan (Nate) Weiner. Once his product was used by millions of people, he moved his office to Silicon Valley. Four other people then joined the Read It Later team. Nate's intention was to have the application be like a Tivo for web content. Nate Weiner is not concerned about competition from Instapaper for iOS and Safari's feature called Reading List because he reports that less than 1% of the userbase uses both iOS and Safari.[3]

Read It Later obtained venture capital investments of $2.5 million in 2011 and an additional $5.0 million in 2012. In addition to some unnamed angel investors, funds came from Foundation Capital, Baseline Ventures, Google Ventures, and Founder Collective.[3]

Userbase[edit]

The application has 9 million users[4] and 240 million saves.[5] Some applications, such as Twitter, Flipboard, and Google Currents use Pocket's API.[1] Pocket was recently listed among Time's 50 Best Android Applications for 2013.[6]

Reception[edit]

Kent German of CNET said that "Read It Later is oh so incredibly useful for saving all the articles and news stories I find while commuting or waiting in line."[7] Erez Zukerman of PC World said that supporting the developer is enough reason to buy "handy app".[8] Bill Barol of Forbes said that although Read It Later works less well than Instapaper, he said that "it makes my beloved Instapaper look and feel a little stodgy."[9]

References[edit]

  1. ^ a b Pocket: Applications. Getpocket.com. Retrieved on 2013-07-30.
  2. ^ Ramu Nagappan (June 11, 2010). "Read It Later app now available for iPad". Macworld. Retrieved December 4, 2011. 
  3. ^ a b Jason Kincaid (July 26, 2011). "Read It Later Raises $2.5 Million, Wants To Become The Dropbox Of Content". Techcrunch. Retrieved December 5, 2011. 
  4. ^ http://getpocket.com/blog/2013/07/now-in-pocket-for-android-tweet-attribution-and-in-app-youtube-playback/
  5. ^ With 7.4 million users and 240 million saves, Pocket breaks down its most popular content of 2012. The Next Web (2012-12-20). Retrieved on 2013-07-30.
  6. ^ Jared Newman (July 1, 2013). "50 Best Android Apps for 2013". Time. Retrieved June 30, 2013. 
  7. ^ Kent German (July 11, 2011). "Kent's 10 favorite Android apps (CNET 100)". CNET. Retrieved June 30, 2013. 
  8. ^ Erez Zukerman. "Read It Later Pro". PC World. Retrieved December 4, 2011. 
  9. ^ Bill Barol (December 16, 2010). "Instapaper vs. Read It Later: The power of pretty". Forbes. Retrieved December 5, 2011.