In an interview with Rolling Stone, B.o.B spoke on why he decided to release "Ready" as the album's third single, saying: "I feel like it's the season where everybody's going back to school and football is back in season, which is one of my favorite sports, so I just felt like it was a great song for the time. Then me and Future, we're both from the east side [of Atlanta] so it felt like a real necessary move to make. What Future brings to the song is just crazy. Future came up with the hook and brought it to me first. I heard it and I loved it and so I spent a couple of days just trying to live with it and letting the music flow. The way I write now, I just try and let the music come to me. I really don't try to force anything, so if I catch something like a vibe or a feeling then I catch something and go with it and let that direct me. I feel like it's a more natural way to finish songs."
On August 22, 2013, B.o.B released a video compiling some of the greatest fights in sports history, with his song "Ready", playing in the background. On October 15, 2013, a teaser of the official music video was released online. The official video, directed by Mike Ho, was released later that day.