Ready to drink
Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. This contrasts with packaged beverages that are sold in forms that require preparation, for example iced tea (which can also be prepared using tea leaves and fruit juice) and alcopops (which can be prepared by mixing alcoholic beverages with fruit juices or soft drinks).
Types of RTD
There are different types of RTD beverages, each serves a different purpose, the most notable ones are:
Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names. Alcopops are the most commonly consumed type of RTD in the world after iced tea. It is also important to note that Alcopops are banned in some countries due to religious and cultural reasons, which do not permit the consumption of alcohol.
The industry term for this range of products is flavored malt beverage or progressive adult beverage. The majority sold in the US, are essentially flavored beer.
Alcopops can be based on different types of spirits and liquors. Ex: vodka based or rum based.
Alcopop brands are numerous and their alcoholic base vary greatly. notable brands include:
Vegan RTDs are composed of herbs, the most notable of them is iced tea, which is usually a mixture of tea and fruit juices. Another type of herbal RTD are herbal energy drinks, the most used herb in such a product is the ginseng herb, which is commonly found in Brazil.
Protein RTDs are slowly gaining popularity in the US and around the world. This particular product is mainly consumed by gym goers, who consume a lot of protein rich and highly calorific foods and beverages.
Iced tea and coffee
Milk and yogurt
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