Real (hypermarket)

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real,-
Type Subsidiary
Industry Retail
Founded 1992
Headquarters Mönchengladbach, Germany
Key people Didier Fleury
Products Hypermarkets
Revenue Increase 10.4 billion (2006)
Employees ~140,000 (2007)
Parent Metro AG
Website real.de
Real hypermarket in Bucharest, Romania
Real hypermarket in Nordwalde, Germany

Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

History[edit]

In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-.

As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.

In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

In November 2012, it was confirmed that Auchan will take over 91 of the Real hypermarkets in Poland, Romania, Russia and Ukraine for 1.1 billion Euro.[3]

Operations[edit]

Country First hypermarket No. of hypermarkets[4]
Flag of Germany.svg Germany 1992 310
Flag of Turkey.svg Turkey 1998 12
Flag of Poland.svg Poland 1997 8 (49 stores acquired by Auchan)
Flag of Romania.svg Romania 2006 4 (20 stores acquired by Auchan)

Former stores[edit]

Country First hypermarket No. of hypermarkets
Flag of Russia.svg Russia 2005 16 (acquired by Auchan)
Flag of Ukraine.svg Ukraine 2009 2 (acquired by Auchan)

See also[edit]

References[edit]

External links[edit]