Real (hypermarket)
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| Type | Subsidiary of Metro AG |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Mönchengladbach, Germany |
| Key people | Joël Saveuse |
| Products | Hypermarkets |
| Revenue | |
| Employees | ~140,000 (2007) |
| Website | http://www.real.de/ |
Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG.
In 2006 Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-.
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.
In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
| Country | First hypermarket | No. of hypermarkets |
| 1992 | 343 | |
| 1997 | 54 | |
| 2006 | 25 | |
| 1998 | 12 | |
| 2005 | 14 | |
| 2009 | 3 |
[edit] See also
[edit] References
[edit] External links
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