Real (hypermarket)
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| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1992 |
| Headquarters | Mönchengladbach, Germany |
| Key people | Joël Saveuse |
| Products | Hypermarkets |
| Revenue |  €10.4 billion (2006) |
| Employees | ~140,000 (2007) |
| Parent | Metro AG |
| Website | real.de |
Real (stylized real,-) is a European hypermarket, member of the German trade and retail giant Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.
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History [edit]
In 2006, Metro acquired Wal-Mart's 85 stores in Germany[1] and bought 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2] All stores were rebranded as real,-.
As well as food, real,- also offers a wide range assortment of household goods, electrical appliances, books, media, textiles and footwear, sports goods and stationery.
In addition to branded products several own-brands are offered including discount label TiP (Toll im Preis=Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.
In November 2012, it was confirmed that Auchan will overtake most of the Real hypermarkets from Poland, Romania, Ukraine, Russia for 1,1 billion Euro.
Operations [edit]
| Country | First hypermarket | No. of hypermarkets |
|---|---|---|
 Germany |
1992 | 343 |
 Poland (all stores bought by Auchan) |
1997 | 54 |
 Romania (all but four stores bought by Auchan)[3] |
2006 | 24 |
 Russia (all stores bought by Auchan) |
2005 | 14 |
 Turkey |
1998 | 12 |
 Ukraine (all stores bought by Auchan) |
2009 | 3 |
See also [edit]
References [edit]
External links [edit]
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