Real Men of Genius

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Real Men of Genius is a series of one-minute-long American radio advertisements for Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. The ad campaign, which began in 1999 under the title Real American Heroes (changed after the "9/11" terrorist attacks), has featured over 100 installments and has become the most award-winning radio campaign in the history of advertising.^{[citation needed]} Some spots were abbreviated and adapted for television beginning in 2003; the first two TV versions were "Mr. Footlong" and "Mr. Toupee".

Each sixty-second ad gives mock glorification to a purported "unsung hero" or other "m[a]n of genius." Grounds for this tribute include but are not limited to:

• the insignificance of the person's contribution in proportion to the effort that the person invests (e.g., "Mr. Chinese Food Delivery Guy"),
• the fact that the benefits of the person's action are outweighed by its costs (e.g., "Mr. Way-Too-Much Cologne Wearer"), and/or
• the statement that the person's action makes about him (e.g., "Mr. Rolling Cooler Cooler Roller") or the people who use or benefit from his contribution (e.g., "Mr. Boneless Buffalo Wing Inventor").

The ads feature an announcer (Pete Stacker) and former Survivor singer Dave Bickler who echoes the announcer's sentiments over piano music. The music was composed by Sam Struyk and Sandy Torano at Scandal Music, Chicago. A female gospel-style chorus is also heard in many of the ads.

Anheuser-Busch changed the name Real American Heroes after the 9/11 attacks because Anheuser-Busch felt that it could not in good conscience continue to use the term "hero" in that context after so many people had performed what many felt to be genuine acts of heroism.^{[citation needed]}

The popularity of the series, which is seen as a parody of 1980s beer advertising (including Budweiser's own from that era)^{[citation needed]}, led to many of the commercials being traded on peer to peer file sharing networks.^{[citation needed]}

Since 2006, some of the commercials have been recorded as 30-second spots. This occasional practice accommodates the desire of Clear Channel Radio and other radio companies to air shorter commercial breaks.^{[citation needed]}

In late 2006, Anheuser-Busch sponsored a comedy tour titled "Real Men of Comedy" starring John Heffron, Joe Rogan, and Charlie Murphy. This tour featured the announcer and singer from the Real Men of Genius commercials performing several of their famous commercials at the beginning of the show.

Contents 1 List of Known Commercials 1.1 2000 commercials 1.2 2001 commercials 1.3 2002 commercials 1.4 2003 commercials 1.5 2004 commercials 1.6 2005 commercials 1.7 2006 commercials 1.8 2007 commercials 1.9 2008 commercials 1.10 2009 commercials 2 External links

[edit] List of Known Commercials

[edit] 2000 commercials

• Mr. Bass Plaque Maker
• Mr. Bowling Shoe Giver Outer
• Mr. Bumper Sticker Writer
• Mr. Chinese Food Delivery Guy
• Mr. Driving Range Ball Picker Upper
• Mr. Fake Tattoo Inventor
• Mr. Foot Long Hot Dog Inventor
• Mr. Fortune Cookie Fortune Writer
• Mr. Garden Gnome Maker
• Mr. Giant Foam Finger Maker
• Mr. Hawaiian Shirt Pattern Designer
• Mr. Inspirational Poster Writer
• Mr. Jelly Donut Filler
• Mr. Losing Locker Room Reporter
• Mr. Major League Infield Raker
• Mr. Male Football Cheerleader
• Mr. Outside the Stadium Peanut Seller
• Mr. Parking Attendant Flashlight Waver
• Mr. Pickled Pig's Feet Eater
• Mr. Pit Crew Water Bottle Squirter
• Mr. Pro Wrestling Wardrobe Designer
• Mr. Professional Movie Extra Guy
• Mr. Putt Putt Golf Course Designer
• Mr. Really Bad Toupee Wearer
• Mr. Supermarket Deli Meat Slicer
• Mr. Underwear Inspector #12
• Mr. Wrecking Ball Operator

[edit] 2001 commercials

• Mr. All You Can Eat Buffet Inventor
• Mr. Camouflage Suit Maker
• Mr. Company Computer Guy
• Mr. Edible Underwear Maker
• Mr. Experimental Medications Tester
• Mr. Golf Ball Washer Inventor
• Mr. Hockey Organ Player
• Mr. Horsedrawn Carriage Driver
• Mr. Male Fur Coat Wearer
• Mr. Nudist Colony Activity Coordinator
• Mr. Professional Figure Skater
• Mr. Renaissance Fair Performer
• Mr. Restroom Toilet Paper Re-Filler
• Mr. Supermarket Free Sample Guy
• Mr. Wedding Band Guitar Player

[edit] 2002 commercials

• Mr. Airport Baggage Handler
• Mr. Athletic Groin Protector Inventor
• Mr. Beach Metal Detector Guy
• Mr. Boombox Carrying Rollerskater
• Mr. Centerfold Retoucher
• Mr. Fancy Coffee Shop Coffee Pourer
• Mr. Fancy Restaurant Valet Guy
• Mr. Giant Inflatable Pink Gorilla Maker
• Mr. Giant Taco Salad Inventor
• Mr. Handlebar Mustache Wearer
• Mr. Hollywood Plastic Surgeon
• Mr. Parade Float Driver
• Mr. Silent Killer Gas Passer
• Mr. Souvenir Snow Globe Maker
• Mr. Sports Fan Face Painter
• Mr. Tiny Thong Bikini Wearer
• Mr. Tuxedo Shop Tux Renter
• Mr. Used Car Lot Auto Salesman

[edit] 2003 commercials

• Mr. Airline Meal Chef
• Mr. Art School Model Guy
• Mr. Baseball Designated Hitter
• Mr. Books on Tape Inventor
• Mr. Cargo Pants Designer
• Mr. Civil War Battle Re-Enactor
• Mr. Cruise Ship Entertainer
• Mr. Discount Suit Salesman
• Mr. Dishonest Cable TV Hooker Upper
• Mr. Furniture Assembly Manual Writer
• Mr. Giant Pocket Knife Inventor
• Mr. Grocery Store Cart Wrangler (TV)
• Mr. Homemade Pontoon Boat Maker
• Mr. In the Car Nose Picker
• Mr. Major Highway Line Painter
• Mr. Movie Theater Ticket Ripper Upper
• Mr. Multi Colored Sweater Wearer
• Mr. Next Day Carpet Installer
• Mr. Pet Toy Designer
• Mr. Pro Sports Heckler Guy
• Mr. Push Up Bra Inventor
• Mr. Really Big Pet Snake Owner
• Mr. Really Large Body Building Guy
• Mr. Really Stinky Breath Breather Outer
• Mr. Really, Really, Really Bad Dancer
• Mr. Street Lamp Bulb Screwer-Inner
• Mr. Way Too Much Cologne Wearer

[edit] 2004 commercials

• Mr. Accordion Player Guy
• Mr. Adult Film Movie Actor Guy
• Mr. Animal Husbandry Expert
• Mr. Bathroom Stall Dirty Joke Writer
• Mr. Clip on Tie Inventor
• Mr. Discount Airline Pilot Guy
• Mr. Doctor Tree Surgeon
• Mr. Excited About Storms Weatherman
• Mr. Extra, Extra Strong Glue Maker
• Mr. Gangsta Rapper Posse Member
• Mr. Gas Station Sandwich Maker
• Mr. Ghetto Car Driver
• Mr. Guy Wearing a Poncho
• Mr. High Protein Diet Guy
• Mr. Hot Stock Tip Advice Giver Outer
• Mr. In the Park Cartoonist
• Mr. Miniature Train Modeler
• Mr. Motorcycle Side Car Rider
• Mr. New Shoe Tissue Paper Stuffer
• Mr. Over The Top Carb Counter
• Mr. Oversized Fanny Pack Wearer
• Mr. Personal Space Invader
• Mr. Portable Toilet Cleaner-Outer
• Mr. Reality TV Show Star
• Mr. Really, Really Tight Jean wearer
• Mr. Restaurant Food Critic Guy
• Mr. Tiny Dog Clothing Manufacturer
• Mr. Warehouse Shopping Club Member
• Mr. Way too Much Team Clothes Wearer

[edit] 2005 commercials

• Mr. "Kiss Me I'm Irish" Pin Wearer
• Mr. 80 SPF Sunblock Wearer
• Mr. After Halloween Costume Shop Salesman
• Mr. Backyard Bug Zapper Inventor
• Mr. Basketball Court Sweat Wiper Upper
• Mr. Ceremonial First Pitch Thrower Outer
• Mr. Department Store Mannequin Dresser Upper
• Mr. Egg Nog Inventor
• Mr. Electric Carving Knife Inventor
• Mr. Frozen Turkey Helpline Guy
• Mr. Gasoline BBQ Starter
• Mr. Humongous Pumpkin Grower Guy
• Mr. Jean Shorts (JORTS) Inventor
• Mr. King of the Karaoke Mic
• Mr. Labor Day Inventor
• Mr. Las Vegas Trip Taker
• Mr. Law Enforcement Cavity Searcher
• Mr. Mail-Order Bride Orderer
• Mr. Moped Souper-Upper
• Mr. Nosebleed Section Ticket Holder Guy
• Mr. Overzealous Foul Ball Catcher
• Mr. Paranoid of the Ocean Guy
• Mr. Supermarket Produce Putter Outer

[edit] 2006 commercials

• Mr. Apartment Next to the El-Tracks Guy
• Mr. Artificial Tree Maker
• Mr. Boneless Buffalo Wing Inventor
• Mr. Cell Phone Holster Wearer
• Mr. Enormous SUV Driver
• Mr. Exotic Cowboy Boot Wearer
• Mr. Fantasy Football Manager Guy
• Mr. Hair Gel Over-Geller
• Mr. Half-Time Shooting Contest Contestant
• Mr. Holiday Gift Regifter Guy
• Mr. Hot-Dog-Eating-Contest Contestant
• Mr. Indecisive Food Orderer Guy
• Mr. Really Big Golf Club Maker
• Mr. Really Loud Cell Phone Talker Guy
• Mr. Ultimate Philadelphia Sports Fan
• Mr. Way-Too-Proud-of-Texas Guy

[edit] 2007 commercials

• Mr. Automatic Tax Extension Filer
• Mr. Baseball Stadium Glove Wearing Guy
• Mr. Basketball Shoe Designer
• Mr. Blue Aluminum Bottle Maker
• Mr. Chazz Michael Michaels (re-release of 2001's Mr. Professional Figure Skater, but specially branded for the 2007 film, Blades of Glory)
• Mr. Chicago Bears Fan
• Mr. Doggy Day Spa Operator
• Mr. Good Luck Chuck Wedding Guest Number Four
• Mr. Local Texas Football Hero Guy
• Mr. Overly Competitive Touch Football Game Player
• Mr. Over-Zealous Foul ball Catcher
• Mr. Oxygen Bar Inventor
• Mr. Professional Sports Leg Cramp Rubber Outer
• Mr. Refuses To Turn On His Air Conditioning Guy
• Mr. Retired Professional Football Player
• Mr. Rolling Cooler Cooler Roller
• Mr. Stadium Scoreboard Marriage Proposal Guy
• Mr. Taxi Cab Over Accesorizer
• Mr. Tollbooth Collector
• Mr. T-Shirt Launcher Inventor
• Mr. Unathletic Sports Radio Talk Show Host

[edit] 2008 commercials

• Mr. Rain Delay Tarp Roller Outer
• Mr. Golf Tournament Quiet Sign Holder Upper
• Mr. Football Endzone Painter
• Mr. Football First Down Marker Guy
• Mr. Over Competitive Touch Football Player
• Mr. SUV Super Stretch Limo Maker
• Mr. Rolling Cooler Cooler Roller

[edit] 2009 commercials

• Mr. Barbershop Hanger-Outer Guy
• Mr. Stadium Scoreboard Marriage Proposal Guy
• Mr. Timecard Checker Guy
• Mr. Overly Loud Car Stereo Guy
• Mr. Free Hook-Up Seeker Outer

[edit] External links

• The Original Real Men of Genius Site
• Collection of Real Men of Genius Commercials (blog entry; page loading now slowed by spam comments)