Really (TV channel)

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Really
Really logo 2013.svg
Launched 19 May 2009
Owned by UKTV
(BBC Worldwide/Scripps Networks Interactive)
Picture format 16:9, 576i (SDTV)
Audience share 0.4% (November 2012, BARB)
Slogan "Really gets you"
Country United Kingdom
Ireland
Replaced UKTV Gardens
Sister channel(s) Alibi
Dave
Drama
Eden
Gold
Good Food
Home
Watch
Yesterday
Website really.uktv.co.uk
Availability
Terrestrial
Freeview Channel 17
Satellite
Sky Channel 248
Cable
Virgin Media Channel 267
Smallworld Cable Channel 134
Streaming media
Virgin TV Anywhere Watch live (UK only)

Really is a digital television channel broadcasting in the United Kingdom as part of the UKTV family of channels. The channel launched on 19 May 2009 as the UKTV's channel for female lifestyle programming and is available on satellite through Sky, cable services through Virgin Media and Smallworld Cable also on digital terrestrial provider Freeview.

History[edit]

The channel was launched on 19 May 2009 as part of the major rebranding and repositioning of the UKTV network. The new channel was created to provide female programming on the UKTV network, by airing programming previously aired on UKTV Style. As part of the repositioning of UKTV Style to Home, this channel would focus primarily on home and garden programming. As part of this, UKTV Gardens was closed, with programmes merged with Home. The new channel Really would launch from UKTV Gardens' broadcast slot and would replace the channel on that service. Responsible for launching Really would be the channel head: Clare Laycock since July 2008.[1] The channel was originally available only on satellite and cable services, however on 14 June 2011, UKTV announced that Really would launch on Freeview channel 20 on 2 August 2011.[2]

Identity[edit]

Really logo from 2009 to 2013.

Really's identity originally centred around a pop art style cartoon of women in various situations which as the ident goes on resolves itself into an unusual outcome. At this outcome, the characters are shown with speech bubbles containing the Really logo, which then forms into the centre of the screen.[3] Really used a generic promotion layout, consisting of the logo starting off the promotion before being located in the bottom right corner of the screen throughout before forming in the centre of the screen, alongside one of the ident characters, at the end.[4]

Really received a new look on 15 May 2013, created by Red Bee Media, along with a new slogan 'Really gets you'.[5]

Programming[edit]

The majority of Really's programmes come from the programme archives of the BBC, through their part ownership of the UKTV network. Due to a similar remit between the two channels, Really re-broadcasts many programmes previously shown on the channel BBC Three. The channel also has UK exclusive airings of the US shows Hart of Dixie and Covert Affairs.

Really's current schedule of programmes include:

Current[edit]

See also[edit]

References[edit]

  1. ^ "Jane Rogerson and Clare Laycock, UKTV". Broadcast. 5 November 2009. 
  2. ^ "UKTV secures free to air slot for Really, its cutting edge lifestyle channel". UKTV. 14 June 2011. 
  3. ^ "Really May 2009 - Present Idents". The TV Room. Retrieved 28 October 2011. 
  4. ^ "Really May 2009 - Present Promotions". The TV Room. Retrieved 28 October 2011. 
  5. ^ "UKTV announce Really brand refresh". imediamonkey. 2013-05-10. Retrieved 2013-05-10. 
  6. ^ "Covert Affairs: Really". UKTV. Retrieved 2013-01-09. 
  7. ^ "UKTV’s Really secures Ellen, The O.C. and Grey’s Anatomy for its bumper Autumn schedule". UKTV. Retrieved 2013-01-09. 

External links[edit]