Red 5 Studios
|Type||Subsidiary of The9|
|Industry||Computer and video game industry|
|Headquarters||Irvine, California, United States|
|Key people||Mark Kern
Red 5 Studios is a computer game company currently most known for their high ratio of former employees of Blizzard Entertainment. The founders previously worked on World of Warcraft. Mark Kern was Team Lead, William Petras was Art Director, and Taewon Yun was part of the company's Korean operation which oversaw the launch of World of Warcraft in Asia. The company will be focusing on creating Massively Multiplayer Online Entertainment. They are currently developing Firefall. Out of the four members who started up Red 5, only Mark Kern remains, and is now the current CEO of Red 5 Studios.
In early 2007, Red 5 Studios launched a campaign to increase the size of the organization by recruiting the top game developers in the industry. Citing a lack of success using conventional recruiting methods, Red 5 turned to San Francisco-based Pool and Orange County-based Airbag Industries, to help them send a personalized recruiting pitch to each of the 100 prospective hires.
In early February, the project was completed, and each of the "dream hires" was delivered a package containing 5 nested art boxes, with an iPod Shuffle containing a personalized message in the center. As of June 2007, three of the candidates had joined Red 5, and a fourth was being interviewed.
On April 23, 2009, Red 5 Studios announced the closing of their Shanghai office.
In January 2010 Red 5 laid off about 30 people.
In March 2010 an announcement revealed that Chinese company The9 acquired majority shares in Red 5.
On September 8, 2010, Red 5 Studios revealed Firefall at PAX Prime in Seattle, Washington.
In July 2011, Red 5 announced a collaboration with Orson Scott Card, author of the science fiction novel Ender's Game, as writer of the Firefall story as well as the creation of a manga novel co-written by his daughter Emily Janice Card and drawn by Joe Ng.
On September 30, 2011 it was announced that Red 5 Singapore, a wholly owned subsidiary of The9, would substitute Webzen for publishing in all of the countries worldwide other than the United States, Canada and European countries.
On October 21, 2011 Chinese company The9 established Red 5 Singapore to handle game operations in Asia.
In August, 2011 after PAX Prime, Red 5 began closed beta testing on Firefall and currently is in the closed beta at this moment.
Red 5 Studios also pulled support from 2012 E3 in protest of the ESA's support of SOPA and PIPA. Mark Kern instead created League for Gamers with the fifty thousand dollars intended to be spent on E3.
Red 5 Studios has also currently hired two cosplayers to play the part of two Firefall storyline characters, Typhon and Mourningstar, and both were shown off during SXSW 2012.
Red 5 announced it is to open a new 30-man office in Cork, Ireland, initially dedicated to European support and localization for the upcoming free-to-play shooter Firefall.
- Interview with Mark Kern (Red 5 Studios), Game Tycoon
- The9 Limited Announces Acquisition of Majority Interest in Red 5 Studios, Red 5 Studios
- Covel, Simona, "Start-Up Lures Talent with Creative Pitch", Wall Street Journal, June 4, 2007. accessed September 20, 2007
- http://www.red5studios.com/en/news/2009/04/23/red-5-to-focus-growth-in-us-office/ The Tribe Grows
- http://www.gamasutra.com/view/news/26960/Source_Red_5_Studios_Lays_Off_Workers.php Source: Red 5 Studios Lays Off Workers
- "Orson Scott Card and Red 5 Team Up to Pen the Story of Firefall". July 1, 2011.
- . The9 substitutes Webzen for Asian Publishing
- , Red 5 Singapore
- Scimeca, Dennis (January 18, 2012). ""Why one game developer is skipping E3 to start an anti-SOPA crusade"". Ars Technica.
- Martin, Matt (May 30, 2012). "Irish Government helps attract Red 5's new European office". http://www.gamesindustry.biz.
- Red 5 Studios Aims To Be Pixar of Online Gaming, Techcrunch, December 11, 2006