Red Brick Road
||This article has an unclear citation style. (January 2014)|
|Type||Limited Liability Company|
|Products||Advertising & Marketing|
The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz Lowe retired in 2009, while remaining a shareholder in the company, which continued to be managed by former colleagues.
In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team. The company suffered a financial setback in 2012 when they lost the advertising contract to Tesco, which resulted in Weinberger's departure from the company. The agency's new management team claims to have a positive outlook about its future.
The agency's best known client was the supermarket chain Tesco, and Weinberger created their slogan "Every little helps". Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.
The Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers and Heineken.
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- Phillips, Tim (2008). Scoring Points: How Tesco Continues to Win Customer Loyalty. Kogan Page Publishers. p. 281. ISBN 978-0-74946-012-9.
- "Locals help make Tesco Christmas ad special". Tesco. 17 November 2011. Retrieved 29 December 2013.
- "Sir Frank Lowe". Forbes 180: 70. 2007.
|This article needs additional or more specific categories. (December 2013)|