The Red Bulletin
|Format||Independent magazine or newspaper supplement|
|Language||English, German, French, Spanish|
The Red Bulletin is a sports magazine published by the Austrian beverage company Red Bull. It started out as Formula One's daily magazine, and today it is one of the few global monthly magazines. The Red Bulletin typically has 100 pages in every issue. Its first appearance was at the 2005 Monaco Grand Prix. After that it was a regular during the Formula One season. Two years later The Red Bulletin became a monthly magazine and has been distributed in Austria.
It first appeared on a regular basis in Austria, Red Bull's home country, at the end of 2007. Every first Tuesday in the month, around 1.1 million copies of The Red Bulletin are distributed as supplements with nine Austrian newspapers and magazines: BVZ, Kleine Zeitung, Kurier, NÖN, Die Presse, Salzburger Nachrichten, Seitenblicke Magazin, Tiroler Tageszeitung, and Vorarlberger Nachrichten.
- 2009: The Red Bulletin was launched in the UK, Germany, Ireland.
- 2010: New Zealand, South Africa, Kuwait.
- 2011: The United States, Switzerland, France and Mexico. So The Red Bulletin became available in four languages and 11 countries.
Since 2009, a further 2.5 million copies have also been distributed in the United Kingdom with the Sunday Telegraph, in Germany with Münchner Merkur, tz and Frankfurter Allgemeine Zeitung, in Northern Ireland with the Belfast Telegraph, in the Republic of Ireland with The Irish Times, in New Zealand with the New Zealand Herald, in South Africa with The Star, Daily News, Cape Argus, Cape Times and Pretoria News, in Poland with Gazeta Wyborcza and in Kuwait with the Kuwait Times. Currently, over 3,6 million copies are distributed every month.
In June 2010, 700,000 issues of a US edition of the Red Bulletin were distributed around the Red Bull Air Race in New York along with the New York Times. In New Zealand The Red Bulletin is also available at newsstands for $6.95, and is also available for purchase in South Africa for R34.95.
In April 2011 the Red Bulletin App was launched, which is for iPhones and iPads in English, German, Spanish and French. An app for Android devices is also available. The Red Bulletin is also on Facebook.
- Horovitz, Bruce (2011-05-08). "Red Bull plans lifestyle magazine". USA Today.