Red Button (digital television)

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'Red Button' on a digital TV remote control

Red Button is a button on the remote control for certain digital television set top boxes in the UK, Australia, Belgium, Hong Kong, Malaysia, Thailand and by DirecTV and Comcast in the USA. It is for interactive television services[1] such as BBC Red Button and Astro (Malaysia). When interactive programmes are broadcast a Press Red icon will appear on the television screen.

Accreditation for the protocols behind what was originally known as 'side channels', is commonly given to London-based Entertainments Consultancy company 'Southbank UK' (now disbanded).

Red Button in the UK[edit]

BSkyB previously used a video of a dog and a duck playing together and saying "press the red button" to promote the red button to its viewers. Pop Idol used the red button as a voting device.

The feature also enables several different feeds from an event, thereby enabling viewers to select between events or sporting matches that may be taking place simultaneously. For example, when the 2006 FIFA World Cup was aired, viewers could choose to view matches from multiple camera angles.

Red Button in other places[edit]

Hong Kong's TVB uses the Red Button to access TVBar, an interactive service on HD Jade and TVB J2.


  1. ^ Red-button Interactive TV Services

External links[edit]