Red Rooster

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For other uses, see Red Rooster (disambiguation).
Red Rooster
Type Private
Industry Fast food restaurants
Founded 1972 in Kelmscott, Western Australia
Franchising commenced in 1979
Headquarters Balcatta, Western Australia
Key people Kailis family, Founders
Products Fast food, including subs, baguettes, wraps, burgers, salads, desserts
Employees 7500+[1]
Website redrooster.com.au
Red Rooster restaurant in Wagga Wagga
Red Rooster at Waratah Village Shopping Centre in Newcastle.

Red Rooster is an Australian fast food chain and one of the largest of the Australian owned and operated fast food restaurants. Its products include roasted chicken and related products, including burgers, wraps, salads and desserts.

History[edit]

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981.[2] In 1992 Red Rooster bought the Big Rooster chain to expand into the eastern states, and renamed the stores "Red Rooster".[3] In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited,[4] which owned the competing Chicken Treat fast food chain. As of 2012 there were over 360 Red Rooster stores, in all states and territories of Australia except Tasmania.[5]

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.[6]

In April 2009, the Red Rooster chain in New Zealand closed its stores.[7]

In 2010, Red Rooster changed company-owned stores to franchises.[8]

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.[9]

Red Rooster employs over 7,500 people.[10]

Marketing and promotions[edit]

Over the years, Red Rooster has utilised various slogans and campaigns but they mainly focus on the name "Red Rooster" or at least the word "Red".

In 2010, Red Rooster ceased advertising kids' meals under an agreement made with The Australian Association of National Advertisers as a matter of social responsibility.[11]

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars Series team.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.[12]

See also[edit]

References[edit]

  1. ^ "About Us". Red Rooster. Retrieved 14 June 2013. 
  2. ^ "Myer Purchases Red Rooster Fast-food Chain". The Sydney Morning Herald. 10 July 1981. p. 17. Retrieved 16 June 2011. 
  3. ^ Beyer, Mark (17 April 2007). "Red Rooster/Chicken Treat in $180m private equity deal". Western Australian Business News. Retrieved 16 June 2011. 
  4. ^ "Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd". Australian Competition and Consumer Commission. 30 April 2002. Retrieved 18 July 2006. 
  5. ^ "Store Locator". Red Rooster. Retrieved 16 June 2011. 
  6. ^ Carson, Vanda (17 April 2007). "Consortium buys Red Rooster". The Sydney Morning Herald. Retrieved 16 June 2011. 
  7. ^ "Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)". Meltzer Mason Heath. 24 September 2009. Retrieved 16 June 2011. 
  8. ^ Sonti, Chalpat (17 November 2010). "Red Rooster result affected by franchise conversions". WAtoday. Retrieved 16 June 2011. 
  9. ^ Ooi, Teresa (14 June 2011). "Archer buys up $450m worth of quick chicken". The Australian. Retrieved 16 June 2011. 
  10. ^ "About Us". Red Rooster. Retrieved 14 June 2013. 
  11. ^ [1][dead link]
  12. ^ "Red Rooster". Red Rooster. 2009-10-06. Retrieved 2012-09-14. 

External links[edit]