Red Rooster

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For other uses, see Red Rooster (disambiguation).
Red Rooster
Type Private
Industry Quick Service Restaurants
Founded 1972 in Kelmscott, Western Australia
Franchising commenced in 1979
Headquarters Balcatta, Western Australia
Key people Kailis family, Founders
Products Whole roasts, half roasts, wraps, burgers, salads and desserts.
Employees 7500+[1]
Website redrooster.com.au
Red Rooster restaurant in Wagga Wagga
Red Rooster at Waratah Village Shopping Centre in Newcastle.

Red Rooster is an Australian Quick Service Restaurant that serves roast chicken, their product range includes whole roasts, half roasts, wraps, burgers, salads and desserts.

Since opening its doors in 1972 Red Rooster has grown to be one of the largest Australian operated fast food chains, employing over 7500 employees [2] across more than 360 stores.

History[edit]

The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981.[3] In 1992 Red Rooster bought the Big Rooster chain to expand into the eastern states, and renamed the stores "Red Rooster".[4] In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods Pty Limited,[5] which owned the competing Chicken Treat fast food chain.

In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.[6]

In April 2009, the Red Rooster chain in New Zealand closed its stores.[7] The first New Zealand outlet, in Takanini had opened in December 2004.

In 2010, Red Rooster changed company-owned stores to franchises.[8]

In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.[9]

As of 2012 there were over 360 Red Rooster stores, in all states and territories of Australia except Tasmania.[10]

Marketing and promotions[edit]

In 2010, Red Rooster ceased advertising kids' meals under an agreement made with The Australian Association of National Advertisers as a matter of social responsibility.[11]

In 2010, Red Rooster was a sponsor of the factory-backed Holden V8 Supercars Series team.

In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.[12]

Following an intensive image upgrade Red Rooster introduced its new brand positioning, Tender Loving Chicken in August 2014. Tender Loving Chicken is part of Red Rooster’s real food initiative and focuses on providing fresh, wholesome, healthy and natural food that brings people together.

In September 2014, Red Rooster launched its trial delivery from the Baulkham Hills restaurant,[13] in partnership with Menulog.[14] Delivery service also covers nearby suburbs Castle Hill and Bella Vista in Sydney's North West. As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available.[15]

See also[edit]

References[edit]

  1. ^ "About Us". Red Rooster. Retrieved 14 June 2013. 
  2. ^ "About Us". Red Rooster. Retrieved 14 June 2013. 
  3. ^ "Myer Purchases Red Rooster Fast-food Chain". The Sydney Morning Herald. 10 July 1981. p. 17. Retrieved 16 June 2011. 
  4. ^ Beyer, Mark (17 April 2007). "Red Rooster/Chicken Treat in $180m private equity deal". Western Australian Business News. Retrieved 16 June 2011. 
  5. ^ "Australian Fast Foods acquisition of Amalgamated Food & Poultry Pty Ltd". Australian Competition and Consumer Commission. 30 April 2002. Retrieved 18 July 2006. 
  6. ^ Carson, Vanda (17 April 2007). "Consortium buys Red Rooster". The Sydney Morning Herald. Retrieved 16 June 2011. 
  7. ^ "Liquidators' First Report Red Rooster Franchising (NZ) No.3 Limited (In Liquidation)". Meltzer Mason Heath. 24 September 2009. Retrieved 16 June 2011. 
  8. ^ Sonti, Chalpat (17 November 2010). "Red Rooster result affected by franchise conversions". WAtoday. Retrieved 16 June 2011. 
  9. ^ Ooi, Teresa (14 June 2011). "Archer buys up $450m worth of quick chicken". The Australian. Retrieved 16 June 2011. 
  10. ^ "Store Locator". Red Rooster. Retrieved 16 June 2011. 
  11. ^ [1][dead link]
  12. ^ "Red Rooster". Red Rooster. 2009-10-06. Retrieved 2012-09-14. 
  13. ^ Red Rooster Baulkham Hills
  14. ^ Red Rooster Trials Delivery
  15. ^ McDonald's and Red Rooster home delivery takes off across Australia

External links[edit]