Redbox Movie Awards

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Redbox Movie Awards
Awarded for Most rented movies in the United States
Country United States of America
Presented by Redbox Automated Retail LLC
First awarded 2012

The Redbox Movie Awards are awards given annually for the most rented movies in the United States.[1] These awards are organized and presented by Redbox, a subsidiary of Outerwall Inc. The first Redbox Movie Awards were given in 2011.[2]

Nomination, votes and “ceremony”[edit]

Redbox nominate and determine the most popular rental movies of the year by considering two factors:

  1. the annual popularity statistics of rental movies
  2. a special “Redbox Movie Awards poll” that attained, for instance, 30,000 respondents in 2012.[3]

The voters were also invited with the help of contests organised by Redbox.[4]

Categories[edit]

The Redbox Movie Awards are presented for many achievements (top movie, best actress, best actor etc.). In all genre categories presented, the recipients of the awards are the directors.[5]

Most rented action film[edit]

Movie Director
2011
Ruby winner The Green Hornet Michel Gondry
Nominated I Am Number Four D. J. Caruso
Nominated Battle of Los Angeles Mark Atkins
Nominated Red Robert Schwentke
Nominated True Grit The Coen Brothers
2012
Ruby winner The Hunger Games[6] Gary Ross
Nominated Total Recall Len Wiseman
Nominated The Avengers Joss Whedon
Nominated Snow White and the Huntsman Rupert Sanders
Nominated Tha Amazing Spiderman Marc Webb
Nominated Man on a Ledge Asger Leth
Nominated Looper Rian Johnson
Nominated The Dark Knight Rises Christopher Nolan
Nominated Safe House Daniel Espinosa
Nominated Mission Impossible - Ghost Protocol Brad Bird
Nominated Contraband Baltasar Kormákur

Most rented comedy film[edit]

Movie Director
2011
Ruby winner Just Go With It Dennis Dugan
Nominated No Strings Attached Ivan Reitman
Nominated The Dilemma Ron Howard
Nominated Due Date Todd Phillips
Nominated Dinner for Schmucks Jay Roach
2012
Ruby winner 21 Jump Street[6] Phil Lord and Chris Miller
Nominated Magic Mike Steven Soderbergh
Nominated That's My Boy Sean Anders
Nominated Men In Black 3 Barry Sonnenfeld
Nominated The Dictator Larry Charles
Nominated The Campaign Jay Roach
Nominated Jack and Jill Dennis Dugan
Nominated What to Expect When You're Expecting Kirk Jones
Nominated Wanderlust David Wain

Most rented drama[edit]

Movie Director
2011
Ruby winner The Tourist Florian Henckel von Donnersmarck
Nominated The Lincoln Lawyer Brad Furman
Nominated The Fighter David O. Russell
Nominated Inception Christopher Nolan
Nominated The Social Network David Fincher
2012
Ruby winner Moneyball Bennett Miller
Nominated 50/50 Jonathan Levine
Nominated The Vow Michael Sucsy
Nominated Gone Heitor Dhalia
Nominated Trouble with the Curve Robert Lorenz
Nominated Footloose Craig Brewer
Nominated The Help Tate Taylor
Nominated The Girl with the Dragon Tattoo David Fincher
Nominated The Twilight Saga: Breaking Dawn – Part 1 Bill Condon

Most rented horror film[edit]

Movie Director
2011
Ruby winner Insidious James Wan
Nominated Case 39 Christian Alvart
Nominated Paranormal Activity 2 Todd Williams
Nominated The Rite Mikael Håfström
Nominated The Devil John Erick Dowdle
2012
Ruby winner The Woman in Black James Watkins
Nominated The Apparition Todd Lincoln
Nominated The Cabin in the Woods Drew Goddard
Nominated The Devil Inside William Brent Bell
Nominated Silent House Chris Kentis and Laura Lau
Nominated Paranormal Activity 3 Henry Joost and Ariel Schulman

Most rented family movie[edit]

Movie Director
2011
Ruby winner Rango Gore Verbinski
Nominated Despicable Me Pierre Coffin and Chris Renaud
Nominated Zookeper Frank Coraci
Nominated Megamind Tom McGrath
Nominated Rio Carlos Saldanha
2012
Ruby winner Puss in Boots Chris Miller
Nominated Brave Mark Andrews and Brenda Chapman
Nominated Madagascar 3 Eric Darnell and Tom McGrath
Nominated Dr. Seuss' The Lorax Chris Renaud
Nominated Hugo Martin Scorsese
Nominated Pirates! Band of Misfits Peter Lord
Nominated Journey 2: The Mysterious Island Brad Peyton

Criticism[edit]

Critics have asserted that the Awards downright honor bad taste.[7][8]

For instance, Adam Sandler received a lifetime achievement award in 2012 for being the most rented actor in the history of Redbox. Being the “most rented” means “being the most rented among the customer base of Redbox”: Redbox traditionally targets families with children – many boxes being located right outside of McDonald's restaurants.[9]

Also, movies that roll out earlier have a bigger chance of winning the award because they have “more time in kiosks to be rented over and over[10]”. Moreover, movies of those studios that have an agreement with Redbox – and let their DVDs be rented at the same time as they go on sale – also seem to have an advantage compared to the movies of other studios.[10]

See also[edit]

Notes and references[edit]

External links[edit]