||This article has multiple issues. Please help improve it or discuss these issues on the talk page.
|Type||Broadcast television network|
April 26, 1965
|Slogan||A gente se liga em você
(We binds on you)
|Headquarters||Rua Lopes Quintas, 303
Jardim Botânico, Rio de Janeiro
|Digital channel||Channel 12 (Curitiba)
Channel 18 (São Paulo)
Channel 29 (Rio de Janeiro)
Channel 33 (Belo Horizonte)
Channel 21 (Brasília)
Channel 33 (Fortaleza)
Channel 29 (Salvador)
Channel 36 (Recife)
Channel 34 (Porto Alegre)
|Analogue channel||Channel 05 (Globo-SP)
Channel 04 (Globo-RJ)
Channel 12 (Curitiba-PR)
Channel 12 (Globo-MG)
Channel 10 (Globo-DF)
Channel 13 (Globo-NE)
Channel 12 (Globo-RS)
|SKY Brasil||Channel 04 (Globo-RJ)
Channel 05 (Globo-SP)
Channel 11 (Globo-BA)
Channel 12 (Globo-MG)
Channel 13 (Globo-RS)
|Claro TV (Brazil)||Channel 04 (Globo-RJ)
Channel 05 (Globo-SP)
Channel 12 (Globo-MG)
Channel 13 (Globo-NE)
|SKY México||Channel 275|
|Dish Network||Channel 9800|
|Time Warner Cable||Channel 512 (New York)|
|Affiliates||see List of Rede Globo affiliates|
Rede Globo (Globe Network), or simply Globo, is a Brazilian television network, launched by media mogul Roberto Marinho on April 26, 1965. It is owned by media conglomerate Organizações Globo, being by far the largest of its holdings. Globo is the second-largest commercial TV network in annual revenue worldwide behind just American Broadcasting Company and the largest producer of telenovelas.
Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro, where its news division is based. The network's main production studios are located at a complex dubbed Projac (short for "Jacarepaguá project"), located in Jacarepaguá, Barra da Tijuca. It is composed of 122 owned and affiliate television stations throughout Brazil plus its own international networks, TV Globo Internacional and TV Globo Portugal. In 2007, Globo moved its analog operations to high-definition television production for digital broadcasting.
In July 1957, Brazilian President Juscelino Kubitschek gave his approval to Radio Globo's request for opening a television channel. On December 30, 1957, the National Council of Telecommunication made public a decree which granted the channel four frequency in Rio de Janeiro to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.
In 1962, a controversial agreement between Time-Life and Organizações Globo, Roberto Marinho's holding company, gave Marinho access to a sum of over 6 million dollars with which he would buy equipment and build an infra-structure for Globo to begin its television service. In return, Time-Life would be entitled to 30% of all profits from Globo's TV operations. As a matter of comparison, the largest TV station in Brazil at the time, TV Tupi, had been built with a sum of 300,000 dollars when it was launched in 1950. Tupi was the first television network in Brazil and Latin America, which would become one of Globo's main competitors until its closure in 1980.
The agreement was widely seen as illegal, as then Brazilian constitution prohibited any foreign person or company from owning interests in a Brazilian media company. In trying to address the legal aspects, the agreement specifically mentioned that its terms did not give Time-Life the right to share or interfere in the management of Globo's operations. In practice Time-Life wielded great influence inside Globo; Joseph Wallach, the former director of Time-Life's TV station in California, became Globo's de facto executive director and Marinho's assistant.
On April 1, 1964 a year before Rede Globo was opened, a military-led coup deposed the elected government of President João Goulart. As the military reduced the democratic institutions of Brazil, it simultaneously sought to increase its hold over the media, especially the major conglomerates. At the time, Marinho had been a supporter of the coup, but his deal with Time-Life was still being investigated by congress. The military decided against the deal, which ultimately allowed Marinho to get out of the deal under exceptional terms. In 1969, Marinho terminated the deal with Time-Life by agreeing to pay back the 6 million dollars invested. This in effect meant that Marinho could repay the infra-structure provided by Time-Life and would no longer have the obligation to share 30% of Globo's profit with Time-Life.
Globo began its broadcast on April 26, 1965 in Rio de Janeiro, then broadcasting on channel four. On that day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro and all over Guanabara State, before "Moon River" by Henry Mancini was sung, before the airing of its first progarm, the children-oriented Uni Duni Te. By May 2 that year, its longest running and oldest program, the live telecast of the Holy Mass was seen for the first time. On the following year, Globo purchased another television station, São Paulo-based TV Paulista, expanding its operations, and beginning to take over the national television ratings. By January 1966, at the height of flooding in Rio, Globo broadcast its first major news coverage.
Another trademark for the network was Jornal da Globo, successor to Ultranoticias (1966–67), and the network's main newscast until 1969. It had a broadcast time of 15 minutes, and was then hosted by Hilton Gomez and Luis Jatoba.
In 1967, Globo began to build its national network with the affiliation of Porto Alegre-based TV Gaúcha (now RBS TV). TV Gaúcha would become Globo's affiliate on Florianopolis in the late 1970s, when it received its current name. It is one of Globo's oldest affiliates, active since 1962, three years before Globo was launched. Uberlândia's TV Triângulo (currently Rede Integração), and Goiânia's TV Anhanguera (now Rede Anhanguera) soon followed in 1967 and 1968. The now extinct TV Guajará, based in Belém, was launched in 1969, followed by TV Verdes Mares on January of the following year, although it began its test broadcasts on 1969.
1968 was the year when its branch station in Belo Horizonte, Rede Globo Minas, was launched, as well as the very first microwave broadcasts between Rio de Janeiro and São Paulo.
Jornal Nacional and the climb to full leadership of Brazilian television (1969–80)
JN, Jornal Hoje and the Plim-plim signal
On September 1, 1969, the country and national television broadcasting was changed with the premiere of Jornal Nacional (National Journal), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" ("Good evening") greeting by the hosts. Its success was followed by the launch of Jornal Hoje (Journal Today) on April 21, 1971, the day when its Brasilia station (Rede Globo Brasília, Channel 10) was inaugurated. The program was then only shown in Rede Globo Rio de Janeiro (Channel 4), the flagship station, until 1974 when it became a nationwide midday newscast. It had its first FIFA World Cup broadcast in 1970, the same year when Rede Excelsior was closed down, with the network absorbing some of its talents and top management. The network's famous Plim-Plim interval signal also debuted that year.
It began color television broadcasts in February 1972 on a national scale, the same year as Rede Bandeirantes did convert television broadcasts to color and 10 years after the first color in the country was launched by Rede Excelsior (and also the same year as the opening of its Recife station, Rede Globo Recife Channel 13, now Rede Globo Nordeste, on April 22), with the national color broadcasts being debuted on March 31 the same year as the Meu Primeiro Baile episode of Caso Especial, its teletheater show, which is the first color integrated program on national television was shown on the network.
Before that, it launched its famous Christmas and New Year holiday campaign, A Festa é Sua (Is Your Party), in November 1971. The campaign's theme song, "Um Novo Tempo" (A New Time), is still used during its year-end station campaign plugs and identifications since then. It is also one of Brazil's great Christmas holiday songs. It was the same year on March 16 when the late-night edition of Jornal Nacional (called Jornal Nacional-Segunda Edição, National Journal Second Edition), hosted by Fabbio Perez and Ronan Soares, began broadcasting the entire day's headlines until 1982. Its 15-minute international version, Jornal Internacional (International Journal), anchored by Jorge Pontual and Sandra Passarinho, began airing in April 1972, lasting until 1975. It originally ran for 20 minutes during its first two years. It was replaced in 1975 by Amanha (Tomorrow), the network's local news roundup at late nights. Perez and Fabio Castilho hosted it until 1979.
1973 saw the birth of two new programs on the network, the documentary program Globo Repórter (formerly the Globo Shell Specials which ran from 1971 to 1973), hosted by Sergio Chapelin, and Fantástico (Fantástico: O Show Da Vida, It's Fantastic: The Show of Life from 1974–79), then the network's weekly variety program from 1974 to 1993 when it became the network's weekly newsmagazine broadcast on Sundays, recognizable through its theme music and from 1973 to 1995, its ballet dancers. Cid Moreira anchored it until 1988, joined by Chapelin during its early days (Moreira is presently the program's special segment host since 1998). When the former's hosting duties expired in 1988, William Bonner (presently one of Jornal Nacional's anchors), Valeria Monteiro, Mario Vasconcellos, who became the titular host, then program commentator Alexandre Garcia and Wagner Montes joined the program, joined by Chapelin and Jornal da Globo's Lelia Cordeiro, who served in the show for three years since 1985. Leo Batista, the longest program anchor from 1973 to 2007, served as the show's sports segment host, while Chico Anysio served as both humorist and commentator until 1992. Esporte Espetacular (Spectacular Sports), the network's first sports newscast, broadcast until today on Sundays, debuted on March that year. It would last a decade, and was relaunched in 1987.
On April 26 the next year (1974), it broadcast in full color for the first time, with all its stations converting to full color broadcasts until 1977, and the entire network system was beginning to broadcast via satellite in 1982, five years after.
The next year, when Globo turned 10, it rebroadcast Selva de Pedra because of the cancellation of its newest drama, Roque Santeiro, by the federal government, only to air a decade later. Its Sessao da Tarde afternoon film banner was launched also in 1975, and its Caso Especial teletheater program was also shown from April to December the same year, on a weekly basis.
A New Corporate Image
1976 saw the beginning of the network's scheduling process (the Padrão Globo de Qualidade), which consists of two soap operas followed with newscasts, Globo Repórter and one to two more drama shows or cinema, comedy programming and others after. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). It rose the network to full audience leadership in the late 1970s, gaining more ratings and clinching the top spot in Brazilian television.
This was also the reason why Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 11-year old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. By in the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's Rede Record until 1987, not just on Rede Tupi until 1980 and of course, on TVS, presently Sistema Brasileiro de Televisão until today.
Its humor and comedy program, Os Trapalhões, began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1976 would also be the first time its present insignia was shown: it was created by Hans Donner, and was then a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new logo for the first time with the help of New York-based Dolphin Productions. That year also was the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007 (both were live-action ones) and from April 2007, it has an animated version as well but the 2000 logo version of Globo that they used turned out to be their last and the current logo from March 2008 is in use with various animated idents.
The network's second successful FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, presently still airing before Jornal Hoje, then anchored by Luciano do Valle. Also that year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso (Applause).
The decade was closed with the premiere of the Domingo Maior (Best Sunday) film block, one of the new programs Globo made for Sundays, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979-83, precursor to the network's local news programs of today. Jornal da Globo then was anchored by Sergio Chapelin and was aired after JN Second Edition, and now had a running time of 30 minutes.
At the top: Globo in a changing era of Brazilian television (1980–90)
As Rede Globo marked its 15th years of broadcasts in 1980-81, it had two major events in its sleeve. Since 1980 was the year that Rede Tupi shut down its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15th Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television. Aside from it, its Vale a Pena Ver de Novo (It's Worth Watching Once Again) afternoon drama block debuted on May 5 that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays. Another debut program was the woman-oriented TV Mulher aimed at women's issues.
More Surprises and Shows
1981 would see the debut of the top-rating comedy program Viva O Gordo with Jô Soares at the helm, one of the network's many mainstay comedies of the decade.
Aside from its 1982 FIFA World Cup coverage in 1982, the network premiered the children's show Balão Mágico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Mágico, whose music struck a chord with its viewers. 1982 also saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.
1983 saw the birth of another network hit: Vídeo Show, successfully airing till today. Its first program host was Tássia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983–94), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It also had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragão of Os Trapalhões, lasting until 1986. Yet another success was the top-rating drama Guerra Dos Sexos in the evening slots.
Also debuting that year were the Praça TV local newscasts (the name of the program were different depending on the state or locality it was transmitted to : RJ TV, SP TV, MG TV, ES TV, DF TV, BA TV, Paraná TV, ...), aired twice a day and the national version of the network's São Paulo morning newscast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcasted in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (1977—) and Rio de Janeiro (1983—84 and 1989—) had their own local editions (Bom Dia Praca) of the newscast.
In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araujo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and even had Jô Soares as humorist until he moved to SBT in 1988. Also premiering was Praça TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions.
It was also the year of the Diretas Já (Direct Elections (for president) Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.
1985–89: Globo at 20, Countdown to 25
For Globo, 1985 was its 20th anniversary year, full of new programming and more surprises. That year was one of the best years ever for the channel, for various reasons. One of them was the Festival 20 Anos (20 Years Festival) showcase of previous soap operas aired on the network. Other surprises include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence was finally shown on Rede Globo newer than its planned previous edition, and the debut of Corujão, its programming-ending block of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 21 years. Since it's the last program before sign-off except for some days of the week, films rated for adults are shown here, followed by the network's sign-off plug, showing the next day's programming. SOS Nordeste Urgente ended its run that year, and the network formally announced its replacement, the Criança Esperança (Children's Hope) charity telethon, to be aired the next year.
1986 was the key year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo.Xuxa who´s leaved Rede Manchete's with another children´s shows in the same format.The Clube da Criança, replacing the successful Balão Mágico as a result. It was a hit among children in all country, airing all week (from Mondays to Saturdays) for seven years until 1992. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 FIFA World Cup, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. This first show was directed by Victor Paranhos, and was produced by Walter Lacet.
It was also when the network's corporate arms evolved into the present day design, it was then two silver balls with a rainbow-colored box inside. The logo was renovated several times in the years that followed. 1987 saw yet more improved programming debut in all areas.
In 1988, Vale Tudo, one of Brazilian television's best dramas, premiered on Rede Globo, followed by its Tela Quente weekly film block, aired on Mondays.
On March 26, 1989, the network's own Sunday variety program, Domingão do Faustão (Faustão's Big-Sunday) was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantástico. Another newcomer was the Temperatura Máxima film block, presently airing on Sundays since 1990 (originally it was aired on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praça TV in the local level.
Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter while JG had a change of anchors with the departure to Rede Manchete of Eliakim Araujo and Leila Cordeiro, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and Fátima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantástico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor(replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantástico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding.
The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their years-end campaign video commemorating its 25th year anniversary, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme song.
1990: Globo at 25, scoring unbeatable at 100
1990 was the year when Globo turned 25 years old. But still it began to defend its lead on the national TV ratings. Some of its shows and programs debuted that same year, together with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the past 25 years were:
- Escolinha do Professor Raimundo (weekday afternoons)
- A Rainha da Sucata
TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal drama series, then aired on weekdays from 9:30 to 10:30 in the evening,and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup that same year, and also covered the 1990 congressional elections for the National Congress of Brazil.
1991–1994: The Countdown to 30 and Globosat Networks
1991 saw the birth of Globosat, Globo Organization's own cable service in which Rede Globo was a part of. By then, it had only 4 channels, compared with more than 30 channels today. Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a Latin American hit. Plantão JN, Globo's own breaking news service was relaunched into Plantão da Globo that year, and Fausto Silva began hosting his own New Year program.
By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams.
On December 31, 1992, Xuxa declared the end of her show's long run on television, one of the biggest successes it every had. Globo replaced it with TV Colosso, the all-marionette hosted show that continued the network's long successes with child-friendly programming. It ran until 1997. But she moved to host a Sunday´s brand new family-oriented program in 1993. Globo's drama programming for that year also were successful.
1994 would see Globo become the official network for the 1994 FIFA World Cup, and it carried to television viewers all over the nation the journey of the Brazilian national football team into its third championship ever. It would be also a great year for its drama and news departments. However the May 1 celebrations nationwide that year were marred by the sudden death that day of the nation's Formula 1 hero, Ayrton Senna, in the middle of the 1994 San Marino Grand Prix. As the official F1 broadcaster, it brought the sad news of his demise to the nation as well as covered the aftermath of it with special coverages and the huge national mourning for his sudden loss.
1995-1999: Into the 21st century and the 5th century of Brazil
1995 was the year Globo turned 30. The highlights of the year included the opening of the brand new Projac studios and the launch of a new youth oriented program: Malhação, plus its Festival 30 Anos (30 Years Festival) commemorative series. It was the year that Os Trapalhões ended a long successful run on the network, and the Plim Plim interval idents were updated by various cartoonists for the anniversary. Another hit among viewers were its advocacy campaign ads on various issues.
In 1996, Globo, after a year of losses, began to rise again as the nation's number one, aided by brand new programs and its coverage of the 1996 Summer Olympic Games in Atlanta, coupled with changes in the newsrooms. Globo was the first Brazilian network to have its own news channel, Globo News, which started in the same year. Now based in both São Paulo and Rio de Janeiro, the main headquarters, it not only broadcast replays of Globo's news programs, but had its own news programs and commentaries. The next year, the network was threathed with top rated programming from SBT and Record, but in 1998 the network recovered its top place thanks to its 1998 FIFA World Cup live coverage, even as its 9PM telenovela Torre de Babel faced controversy over its violent images that it had to be pulled off the air. Holiday programming was boosted by its New Year's Eve premiere of Show da Virada, Aloysio Legey's creation that is aimed to be Brazil's answer to various New Year television specials worldwide. That year was also the start of its ground breaking Brazil 500 project aimed at preparing the nation for its 500th anniversary of its discovery.
1999 would prove to be another trendsetting year for the network with the launch of various new programs in drama.
Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion dollars in revenue in 1992. It is famous for the telenovelas (soap operas) which, together with the news and football, dominate prime time viewing in Brazil. These are exported to several countries, to both Portuguese-speaking countries and elsewhere, where they are dubbed into local languages, rose to popularity, and make profits to the broadcasting stations.
It also began its very own international broadcasting service, Rede Globo International (Rede Globo Internacional, now TV Globo International), in 1999. It now reaches more countries worldwide, especially the Portuguese-speaking nations outside Brazil, including Portugal itself where the network has its own overseas station.
2000: Globo at the beginning of the New Millennium and the golden year of Brazilian Television
2000, the 35th anniversary of Globo, the 50th of Brazilian Television and the 500th for Brazil, was highlighted by its TV Ano 50 series honoring the first five decades of Brazilian Television, and the Brazil 500 festival concert, the launch of three brand new variety shows (the Saturday afternoon hit Caldeirão do Huck, the late weeknight Programa do Jô with Jo Soares and Altas Horas with Serginho Groisman aired on Sunday midnights), new dramas, and its 2000 Summer Olympics coverage, and was capped off by the Titanic two-part premiere in December as part of Cinema Especial (for the first time in Brazilian TV), another ratings record breaker. Globo also became a pioneer in reality-based programming with the premiere of the successful No Limite (No Limits) program that year.
2001 started well for Globo despite a fire at the Xuxa Park set in January that caused the show to end its run. One after another the network did a great job in the drama and comedy programming for the year despite low audience ratings in several programs plus two very successful dramas that were national hits, and the second version of its acclaimed Sítio do Pica-Pau Amarelo children's program debuted to great expectations to viewers. In the news departments the network covered the events of September 11 to viewers all over the nation, and continued giving important coverage of its aftermath.
Globo aired the 2002 World Cup as national broadcaster and came out with one of the highest ratings in its World Cup coverage. Among others the network also had aired the exclusive October 12 concert of Sandy & Junior, another great ratings winner for viewers nationwide.
2004-present: loss of interest in telenovelas
For Globo, 2004 was the beginning of the long decline of viewership support for its legenedary telenovelas, but the year was one of the strongest for television drama as telenovelas Da Cor do Pecado and Senhora do Destino made high ratings one after the other. The year also saw its 2004 Athens Olympics Coverage as well and debuted Brazil TV in the afternoon bringing national news stories for satellite viewers.
2005 was the year that changed the network's viewers as it marked its first 40 years with mixed feelings (due to Rede Record's improving situation several network talents and newscasters left for the network that year). But the year ended in a high note for the network: Alma Gêmea and Belíssima scored high audience ratings in drama, and the network transmitted to viewers nationwide the robbery at the Central Band of Fortaleza via TV Verdes Mares, one of the great news stories covered by the news department.
2006 started out with the record-breaking live coverage of U2's successful February 20 and 21 São Paulo concerts, another triumph in the audience ratings. Despite several scandals that rocked the network it did a great job covering the 2006 FIFA World Cup and the Presidential elections of that year. It was also a good year for its various programs.
The IBOPE ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26,2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average rating of 37 points, an all-time low for Globo. But eventually overtaken by Passione (2010-2011) and Insesato Coração (2011), who obtained an average of 35 points. Although these indices was presented improvement in two later telenovelas, Fina Estampa (2011-2012) and Avenida Brasil (2012), who recorded 39 points.
Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Salvador da Pátria being notable examples.
Globo has used several logos throughout its history. The first version of the current logo design debuted in 1976, a blue ball with a television shaped box in the middle, with another ball inside it and represents the planet earth with a television screen broadcasting the planet earth itself. The second version debuted in 1980 and re-edited in 1983 with both balls in one united silver colour The third version of the current logo debuted in 1986, now with the two balls being silver, and the inside being rainbow colored. Most of Globo's modern logos have been minor variations of this design. Hans Donner designed the current logo and presentation packages used by Globo, in 2008, 2009, 2010 and in April and September 2012. These include interprogram idents and even an enhanced Plim-Plim interval ident.
List of active programs on Globo channels
Globo is simulcast in analogue and digital television, in standard definition and 1080i high definition. On December 2, 2007, test simulcasts for 1080i begin in the São Paulo market; Rio de Janeiro, Brasília and Belo Horizonte followed on February, 2008, with other capitals following on the next months. Prior to this, the Rede Globo provided 480i standard definition service.
Globo is broadcast in metropolitan areas through a number of owned-and-operated stations including Globo-RJ (Rio de Janeiro), Globo-SP (São Paulo), Globo-DF (Brasília), Globo-MG (Belo Horizonte), Globo-NE (Recife). Rede Globo programming is also carried into other areas of regional Brazil by 147 locally-branded affiliate television networks owned by third-party companies. The Rede Globo covers 98,53% of the territory of Brazil.
Launched in 1999 and now with more than 620 thousand subscribers as of 2012, TV Globo Internacional (Globo International Network) operates satellite television channels around the world, including in the Americas, Europe, the Middle East, Africa, and Japan, bringing a mix of entertainment, news and sports programming sourced from TV Globo, GNT, Globo News, Canal Viva, Canal Futura and SporTV to Brazilian and other Portuguese-speaking people (Lusophones). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, TV Globo Internacional Europe/Africa/Middle East feed & the TV Globo Americas. A third TV Globo Internacional Asia feed originates from Japan by IPC and is based on material recorded earlier in the day from the Americas feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones. Other locally originated programs from Japan and other older recorded material no longer broadcast on the Americas/Oceania feed is also scheduled on the TV Globo Japan/Asia feed. Since 2007 TV Globo also operates a premium channel which originates from Lisbon, Portugal, called TV Globo Portugal, TV Globo Portugal differs from the TV Globo feed in Europe due to contractual agreements with other broadcast networks in Portugal, mainly SIC Portugal, which holds first run rights to some TV Globo programming like novelas.
In the United States, TV Globo International is available nationwide via satellite services (Dish Network, and DirecTV) (which also offer Globosat's Brazilian football channel Premiere Futebol Clube) and by Over-the-top IPTV providers Dishworld and Globecast's MyGlobeTV. In the US various cable operators like Time Warner Cable in Manhattan, New York, (Comcast in Miami, Boston, New Jersey, Bright House Networks in Orlando, Tampa, RCN in Boston and Atlantic Broadband in Atlanta) also carry the channel on their systems as Switched video. In Canada it is available through Rogers Cable and the NEXTV IPTV service, in Mexico and other Latin American countries, it can be seen on SKY satellite.
TV Globo Internacional was broadcast in Australia and New Zealand via UBI World TV until June 2012 when UBI ceased operations.
Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It also broadcast the World Cup 2006 games live in 480i and 480p. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com study and currently is ranked 105th most accessed site in the world according to Alexa
The Television network is the centerpiece of enterprise. Globo has its main production complex in Rio de Janeiro. Opened in 1995, the "Projac" (officially named "Central Globo de Produção", or Globo Production Center), where most of their shows are produced, is one of largest TV production centers in the world and the biggest in Latin America, with numerous lots and urban areas as backdrops for soap operas.
In the late 90s, Globo moved part of its news division—encompassing both news desks, production staff and studios—to the city of São Paulo, Itaim Bibi district. This is where its satellite headquarters are located, inside the home city of Rede Record, its rival network since Globo's founding in 1965. Nevertheless, its main news shows, such as Jornal Nacional and Fantástico, as well as its own news channel Globo News, remain broadcasted from the main headquarters in Rio de Janeiro. This is where Globo's news headquarters, the Globo Journalism Center (now the Globo News and Sports Broadcasting Center) is located.
Rede Globo is part of the Organizações Globo group, a major Brazilian media conglomerate. Its associated companies are: Globo Filmes (motion picture company), Globo International Network (international broadcasting), Globo Marcas (branding and advertising), Globo Video (internet video), Globo Minas (television station at Belo Horizonte), Globo Brasília (television station at Brasília), Globo Nordeste (television station at Recife), Globo Rio de Janeiro (television station at Rio de Janeiro) and Globo São Paulo (television station at São Paulo).
As a consequence of the size of its viewership, Rede Globo is in a position to exert significant influence over the outcome of a local or national election. In the 1989 presidential elections, Globo aired the final debate between Fernando Collor de Mello and Luiz Inácio Lula da Silva, but edited the debate in such a way that Collor received considerably more air time than Lula, and juxtaposed some of Collor's more eloquent responses with some of Lula's less eloquent responses. Years later, the network publicly apologized for the incident, and electoral law was changed to prohibit networks from showing edited versions of political debates and enacted a law similar to the American equal-time rule. The theme was openly discussed in Jornal Nacional's official book, which was released in 2006.
In 1993 the British Channel 4, after the abolition of the IBA, and the Channel Four Television Company, as the Channel Four Television Corporation, made a documentary, Beyond Citizen Kane, about the power and influence of the network in Brazil. The documentary had participations of great Brazilian political characters, including Leonel Brizola, who was also a political adversary of Rede Globo.
Globo has had a tempestuous history with the organization which owns the Rede Record TV network (that became in last years the Brazil's 2nd largest TV network, surpassing the SBT). Record's owners, the Universal Church of the Kingdom of God, were mired in controversy during the church's growth, including an incident in 1995, when Globo aired a tape which showed the church's founder, Edir Macedo, teaching other church officials how to manipulate church followers into giving more money to the church. The network was also the first to show the footage of what became known as the kicking of the saint incident.
On September 27, 2007, Rede Globo's rival, Rede Record, launched Brazil's first free-to-view 24-hour news channel on terrestrial television, Record News. Two days before the launch, the Vice-President of Organizações Globo, Evandro Guimarães, went to Brasilia to meet government officials, including the Communications Minister, Hélio Costa, accusing Record Network of owning two television networks, Rede Record and Record News, inside the city of São Paulo, in violation of Brazilian law. Record attacked Globo in an editorial in its national news broadcast, Jornal da Record, accusing Globo of trying to save its monopoly on media and news, and claimed that Globo was "afraid" of Record News. In its response, Record cited Globo's past controversies and the network's supportive relationship with Brazil's Military Dictatorship (1964-1985). In 2012, It was reported that Record News was almost going bankrupt.
- Globo rebate dados sobre perda de "share" desde 93; leia íntegra
- Em duas décadas, Globo perdeu 35% das TVs ligadas
- "Rede Globo se torna a 2ª maior emissora do mundo" (in Portuguese). O Fuxico. Retrieved 22 May 2012.
- "BRAZIL - The Museum of Broadcast Corporations". Retrieved May 30, 2011.
- (Portuguese) About Rede Globo in the study Media owners.
- "Cronograma". SBTVD (Sistema Brasileiro de Televisão Digital Terrestre). 2006-10-10. Retrieved 2007-11-19.
- "TND – Fundação da Rede Globo". Gluvox. April 26, 2009.
- Sousa, Helena (1998-07). "The re-export of the US commercial television model time-life/Globo/SIC: replicating business strategies?" (PDF). Minho University. pp. 1–15. Retrieved 2007-11-17.
- "Para Boni, acordo "Globo Time-Life" foi operação "totalmente ilegal"". Portal Imprensa. UOL. September 8, 2010.
- "Globo-Time history". ArtisNobis. 2009.
- Globo TV Channel Four on Rio de Janeiro
- Televisão: Tudo sobre TV - Rede Globo
- Microfone: Rede Globo
- Memória Globo. "Enchente no Rio de Janeiro - 1966" (in português).
- globo.com (15 de dezembro de 2011). "História da RBS TV" (in português).
- globo.com (November 13, 2011). "TV Integração - Linha do tempo" (in português).
- globo.com (January 2013). "Imagens relembram história da TV Verdes Mares" (in português).
- TV Globo Brasília completa 40 anos com muita história para contar
- “Senhora do Destino” é a novela de maior audiência da última década; confira o ranking
- As melhores e as piores audiências das novelas das 19h
- Memória Globo - ESPORTES > EVENTOS & TRANSMISSÕES > OLIMPÍADA DE ATENAS - 2004
- Guerra entre Globo e Record completa seis anos
- Alma Gêmea recupera audiência das 18h para Globo
- Ibope de novelas desaba na Globo; veja a queda
- "Viver a Vida". Direção Geral de Comercialização. Retrieved April 24, 2011.
- Passione termina com pior ibope da Globo no horário
- Com maior audiência da TV no ano, final de ‘Avenida Brasil’ para a cidade
- "Rede Globo Institutional" (in Brazilian Portuguese). Organizações Globo. Retrieved 2007-11-19.
- "Com projeto de Hans Donner, Globo ganhará nova identidade visual" (in Brazilian Portuguese). Folha de São Paulo. Retrieved 2013-04-25.
- Blue Bus - Aos 48, Globo ganhará nova identidade visual dia 26 – por Hans Donner
- Globo completa 48 anos hoje
- Zimmermann, Patrícia (2006-06-29). "Rede Globo diz que vai investir em alta definição, e não em multiprogramação" (in Brazilian Portuguese). Folha Online. p. 1. Retrieved 2007-11-19.
- "Conheça os planos das emissoras para a TV digital" (in Brazilian Portuguese). G1. 2007-11-13. p. 1. Retrieved 2007-11-19.
- Assine Globo Internacional. TV Globo Internacional.
- Globo attracts almost 2 m visitors online yearly
- globo.com - Traffic Details from Alexa
- Cf. Bernardo Kucinski, A Síndrome da Antena Parabólica, São Paulo, Editora da Fundação Perseu Abramo, ISBN 85-86469-12-2, pg.113
- Jornal Nacional newscast of Edir Macedo. YouTube.
- Rede Record's Editorial about Globo's attack of Record News from "Jornal da Record" (in Portuguese).YouTube.