Rede Manchete

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"Manchete" redirects here. For the Brazilian weekly news magazine, see Manchete (magazine).

Rede Manchete Ltda.
TypeFree-to-air commercial television network
CountryBrazil
Stations
  • TV Manchete Belo Horizonte
  • TV Manchete Fortaleza
  • TV Manchete Recife
  • TV Manchete Rio de Janeiro
  • TV Manchete São Paulo
AffiliatesTV Pampa
HeadquartersRio de Janeiro, Brazil
Programming
Language(s)Portuguese
Picture format480p SDTV
Ownership
OwnerPedro Jack Kapeller
ParentGrupo Bloch
Key peopleAdolpho Bloch
History
Founded5 June 1983; 40 years ago (1983-06-05)
Launched5 June 1983; 40 years ago (1983-06-05)
FounderAdolpho Bloch
ReplacedRede Excelsior
Rede Tupi
Closed10 May 1999; 24 years ago (1999-05-10)
Replaced byTV! Omega (later RedeTV!)
Former namesTV Manchete Ltda. (1983-1999) TV Ômega Ltda. (May-November 1999)
Links
Websiteredemanchete.com.br

Rede Manchete (Portuguese pronunciation: [ˈʁedʒi mɐ̃ˈʃɛtʃi]; lit.: Headline Network; also known as TV Manchete or only Manchete) was a Brazilian television network that was founded in Rio de Janeiro on 5 June 1983 by the Ukrainian-Brazilian journalist and businessman Adolpho Bloch. The network remained on the air until 10 May 1999.[1] It was part of Grupo Bloch, which published the magazine Manchete by Bloch Editores, its publishing division; the television network was named after the magazine.[2]

With sophisticated equipment and seeking an upper class schedule,[3] Manchete was known for its programming based on journalism, covering the world and Brazilian sport, with major sporting events. Telenovelas, series and miniseries from Manchete also made history in the Brazilian television dramaturgy[clarification needed]. In addition to their own schedule, Manchete is known as airing Japanese programmes like tokusatsu and anime, including some of the Super Sentai series (Choushinsei Flashman, Dengeki Sentai Changeman), Sailor Moon, Kamen Rider Black and Black RX and most notably, MegaBeast Investigator Juspion.

In May 1999, the partners Amilcare Dallevo and Marcelo de Carvalho (known as TeleTV Group) bought the licenses of Manchete, moved the headquarters to Barueri, and changed the network's name to RedeTV!.[4]

History[edit]

Early history[edit]

The successor network not only to Rede Tupi but to Rede Excelsior, two former Brazilian television networks, it was owned by Adolpho Bloch, the Ukrainian – Brazilian founder of the publishing group called "Bloch Editores", from half of the defunct Rede Tupi (the other half became SBT in 1981). Its slogan in 1983 was the unofficial slogan "A Televisão do ano 2000" (The Television of the year 2000) and the official slogan "A TV de 1ª Classe" (First Class Television). Initially planned to launch between September and November 1982,[3] and then March 1983,[5] Manchete began operations at 7:00 pm on 5 June 1983[6] with a speech by Bloch, followed by a segment with the network's logo flying over Brazil and then stopping on a building.[7] The network received high ratings in Rio de Janeiro, and as a result, it suddenly moved to second place in viewership in that area.

In the beginning, the network broadcast various shows and operas, like TV Record in 60s, bringing the focus for the A and B Classes. In 1984, model and actress Xuxa presented the Clube da Criança program in 1984, beating sometimes TV Globo's morning show, Balão Magico. This was the year it began a rival coverage of the Brazilian Carnival in Rio de Janeiro, its most successful one.

In 1985, with two years of existence, losses of Manchete were evident. The network entered its first financial crisis.[8] Bloch, in 1988, wanted to sell the network and asked for US$350 million.[9] In the 1990s, congressman Paulo Octávio made a proposal to Adolpho Bloch of the proposed purchase of TV Manchete for US$200 million. The Paulo Octávio partner was the businessman João Carlos Di Genio,[10][11][12] but the sale was not made.[13] Editora Abril also showed interest in the network.[14] Then the IBF company took Manchete, but then had revoked its management justice. Adolpho Bloch took control of the network, with staff salaries six months late.[7] Within four months, Bloch had brought staff pay back up to date.[citation needed]

By 1987, for the first time, Rede Manchete and Rede Globo jointly broadcast the Brazilian Carnival to all over the country. The next year, however, the network was in a weak financial situation after just 5 years, but came out stronger.

The Pantanal phenomenon[edit]

1990 saw the launch of the telenovela Pantanal (named after the Pantanal wetlands on which it was set), which would beat the TV Globo telenovela Rainha da Sucata (Queen of the Junk) in popularity and score. The story mixed romance, very beautiful images of the Mato Grosso Pantanal and a bit of the supernatural. The plot centered around a son of a big farmer of Mato Grosso that came to know his father for the first time, and also Juma, a wild lady that lives in a forest cabin and transforms herself in a jaguar when she's angry, with which he falls in love. Afterwards, Manchete continued making telenovelas that were well known for their good image and content quality. They were exported to various countries, but never proved as successful as Pantanal or competing telenovelas from the Rede Globo.

However, beginning in 1992 and continuing through the end of the decade, the network was forced off the air three times; the first of those shutdowns was due to an invasion of employees at the network's transmission tower in São Paulo.[15]

Closure[edit]

After Bloch's death in 1995, his nephew Pedro Jack Kapeller became president of Manchete.[16] Manchete's financial troubles deepened after the 1998 FIFA World Cup, when the network's income fell 40 percent. As a result, the network laid off 540 employees, as well as pay day wages of the remaining employees. In October 1998, the network cut the production of almost all of its programs, including the telenovela Brida [pt].[15] The network was to be sold to Reborn in Christ Church in January 1999, but in February of the same year, the proposal was withdrawn due to a breach of contractual clauses. On 8 May 1999, Rede Manchete's license was sold to TeleTV Group for US$608 million.[17]

Slogans[edit]

1983: A TV dos Anos 2000 (TV of the Year 2000)
TV de Primeira Classe (First Class TV)

1990: O Brasil passa na Manchete (Brazil passes on Manchete)

1997: Qualidade em Primeiro Lugar (Quality in First Place)
1998: Você em Primeiro Lugar (You in First place)

1999: Nova Manchete tudo novo no Verão 99 (New Manchete all new in Summer 99)

Telenovelas and series[edit]

News programming[edit]

Logo of the newscast from 1996 to 1999.

The network's main newscast was entitled Jornal da Manchete, which began airing on 6 June 1983 and aired for the final time on 8 May 1999. It was the longest running programme in the network's history.

When Jornal da Manchete first premiered, it had an excessive duration of two hours (with commercials), and was divided into several segments that would eventually become separate programmes. The duration of the newscast would be reduced to 30 minutes after the 1985 Brazilian presidential election.

The opening theme of the programme was based on "Videogame" by the Brazilian group Roupa Nova; the original master recording was used from 1983 until 1989.

References[edit]

  1. ^ Cristina Tardáguila (22 January 2013). "TV Manchete, um inventário - na prateleira da memória". Observatório da Imprensa. Retrieved 22 February 2014.
  2. ^ Roberto Muggiati (31 July 2008). "Uma tragédia sem manchete". Folha de S.Paulo. UOL. Retrieved 21 December 2014.
  3. ^ a b Cleusa Maria (25 January 1982). "No ar, quando setembro vier, um novo canal com padrão europeu". Jornal do Brasil. TV-Pesquisa.
  4. ^ "RedeTV! comemora 10 anos; veja fatos inusitados de sua história". Folha de S.Paulo. UOL. 28 November 1999. Retrieved 21 December 2014.
  5. ^ "Em março, vem aí mais uma grande atração: TV Manchete". Jornal do Brasil. TV-Pesquisa. 9 January 1983.
  6. ^ Benevenuto Netto (5 June 1983). "Você vai ver a TV Manchete hoje?". Jornal do Brasil. TV-Pesquisa.
  7. ^ a b "Empresário apostou na fase desenvolvimentista de JK". Folha de S.Paulo. UOL. 20 November 1995. Retrieved 21 December 2014.
  8. ^ "As primeiras crises financeiras". Tele História. 1 February 2007. Archived from the original on 31 December 2007. Retrieved 21 December 2014.
  9. ^ Cláudio Ferreira e Rui Nogueira (2 August 1991). "Plano de compra da Manchete sai em 10 dias". Folha de S.Paulo. TV-Pesquisa.
  10. ^ "Manchete". Jornal do Brasil. TV-Pesquisa. 23 June 1991.
  11. ^ "Veja: TV Manchete está sendo vendida". O Globo. TV-Pesquisa. 23 June 1991.
  12. ^ "O primeiro". Jornal do Brasil. TV-Pesquisa. 23 June 1991.
  13. ^ "Archived copy" (PDF). Archived from the original (PDF) on 30 July 2013. Retrieved 6 July 2016.{{cite web}}: CS1 maint: archived copy as title (link)
  14. ^ Rui Nogueira; Cláudio Ferreira (20 September 1991). "Bloch pede 'sinal' para vender TV Manchete". Folha de S.Paulo. TV-Pesquisa.{{cite web}}: CS1 maint: multiple names: authors list (link)
  15. ^ a b Toni Sciarretta (5 January 1999). "Igreja Renascer assume Rede Manchete". Folha de S.Paulo. UOL. Retrieved 21 December 2014.
  16. ^ "Bloch, dono da Manchete, morre aos 87". Folha de S.Paulo. UOL. 20 November 1995. Retrieved 21 December 2014.
  17. ^ "TeleTV compra Rede Manchete por US$ 608 milhoes - Diário do Grande ABC - Notícias e informações do Grande ABC: cultura & lazer". Jornal Diário do Grande ABC (in Brazilian Portuguese). 9 May 1999. Retrieved 3 January 2023.
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