Rede Record
Coordinates: 23°31′29″S 46°39′42″W / 23.52472°S 46.66167°W
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| Type | Broadcast television network |
|---|---|
| Branding | "Record" |
| Country | Brazil |
| First air date | September 27, 1953 |
| Founded |
1953 |
| Slogan | Do jeito que o povo gosta |
| Market share | 17%[1] |
| Headquarters | Rua da Várzea, 240, Barra Funda, São Paulo |
| Owner | Central Record de Comunicação |
| Established | 1990 |
| Affiliates | See List of Rede Record affiliates |
| Official website | rederecord.com.br |
Rede Record de Televisão (Portuguese pronunciation: [ˈʁedʒi ʁeˈkɔʁ]) is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 is second of the most popular television network in Brazil after being in the last place of television networks for many years from the 1980s. With 59 continuous years of transmission, it is also the oldest TV network in the country.
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History [edit]
1950s [edit]
TV Record started its transmissions on September 27, 1953. It was founded by Paulo Machado de Carvalho in São Paulo, as a competitor for then-dominant Rede Tupi from Diários Associados, thus breaking the three-year old monopoly the station had in the city. It originally broadcast shows, sports, journalism, comedies and plays. In the 1950s, TV Record became recognized by their sports broadcasts. In 1959, it started airing shows featuring international celebrities such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.
1960s [edit]
The 1960s were considered Record's "Golden Age". The peak of Record's ratings would be in the 1965–1970 period, when it became well known for its musical programs showcasing Bossa Nova and Jovem Guarda artists and its MPB Music Festivals - which opened the doors to Tropicália. It was also during the 1960s that it aired its comedic series Família Trapo, created in 1967, the same year that it started to lead the newly founded Rede de Emissoras Independentes (Independent Broadcasting Networks), whose stations aired Record programs and were the its first affiliates. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability and the change of Brazilian public tastes, starting to lean towards Rede Globo telenovelas.
1970s [edit]
Even with the sale of 50% of its shares to Silvio Santos in 1972, Record didn't manage to regain the lost ratings. It was the first television to broadcast in color in 1972, during the Festa da Uva (Grape Party) in Caxias do Sul, together with TV Rio and TV Difusora. It would later be broadcast in full-color in 1974. Before this transmissions in color, since 1962, were experimental. TV Record had a programming based on TV series, movies and cartoons, and TV shows.
1980s [edit]
The formation of SBT in 1981 marked the deepening of Record's decline. In most of the 1980s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming due to extensive competition from other networks.
1990s [edit]
In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and its Igreja Universal do Reino de Deus. It was also the year that Record became a national channel, after almost 37 years on-air but also in conjunction with their 37th anniversary of broadcasting.
On October 12, 1995, the network became infamous throughout the country because of the Kicking of the saint episode aired during the church late night program.
The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing broadcasting affiliates throughout Brazil. Through most of the 1990s and the first half of the 2000s (decade), Record invested in popular programming, signing stars like Ana Maria Braga (currently in Globo) and Carlos "Ratinho" Massa (currently in SBT), with some programming in sports (broadcast the World Cup 1998), journalism, series like Star Trek, The X-Files, Millennium and The Three Stooges (also including, in later years, House, M.D., Monk, and CSI: Crime Scene Investigation and its spin-offs), educational children's shows, and cartoons like Dexter's Laboratory and the anime Pokémon.
2000s [edit]
In 2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network. In 2004, it began using a new slogan, "A Caminho da Liderança" ("On the way to leadership"), and released new programming. Despite the critics, the channel take a page of Globo's success, Record started to invest heavily in telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor, Boris Casoy.
In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings,[2] aiming to take over leadership in the 2010s.[3]
2010s [edit]
Also a first for Record, it signed with the International Olympic Committee for the exclusive rights for the free-to-air television to the 2010 Winter Olympics and the 2012 Summer Olympics.[4][5]
Despite investments made to reach out for larger audiences, Rede Record is constantly moving up and down in the audience ranking, eventually oscillating from 4th to 2nd position according to the day of week and hour of day.
New logo [edit]
In 2012 the Rede Record decides to change its logo, the Earth passes through to be silver, still represents the outline of the continents (especially in South America and Brazil) and the tracks become stuck on the ball. The new logo was announced during the program Spectacular Sunday and will be used in their vignettes, pros and calls during the station's programming.
Centers and affiliates [edit]
Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiânia (Goiás), Salvador (Bahia), Belém (Pará), Recife (Pernambuco) and Florianópolis (Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul.[6]
Record Internacional [edit]
Record Internacional is the international service of Rede Record and is available in North America, Europe, Africa, and since 2008, Asia.[7]
Criticism [edit]
Rede Record is sometimes referred as a partial TV network due to its close relationship with a Pentecostal church. Edir Macedo, currently Record's sole proprietor, is also the leader and principal bishop of the Universal Church of the Kingdom of God. Rede Record commonly provides daily broadcasting time to religious programs and some of their executive team also share specific roles within the church.
See also [edit]
- Rádio Record, the Rede Record's radio network.
- Record News, the Rede Record's news channel.
- Rede Globo, SBT and TV Band, other Brazilian TV networks.
References [edit]
- ^ http://f5.folha.uol.com.br/colunistas/ricardofeltrin/1065046-em-duas-decadas-globo-perdeu-35-das-tvs-ligadas.shtml
- ^ http://www1.folha.uol.com.br/folha/ilustrada/ult90u68929.shtml
- ^ http://www1.folha.uol.com.br/folha/ilustrada/ult90u69434.shtml
- ^ http://cidadebiz.oi.com.br/paginas/38001_39000/38546-1.html
- ^ http://www.olympic.org/uk/news/media_centre/press_release_uk.asp?release=2106
- ^ http://cidadebiz.oi.com.br/paginas/38001_39000/38283-1.html
- ^ http://www.onscreenasia.com/article-3202-brazilsrederecordinternacionaltvreachesasia-onscreenasia.html
External links [edit]
- Official site (Portuguese)
- Rede Record on Twitter
- Rede Record on Facebook
- Rede Record on Google+
- Rede Record on Pinterest
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