Rede Record

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Coordinates: 23°31′29″S 46°39′42″W / 23.52472°S 46.66167°W / -23.52472; -46.66167

Rede Record de Televisão
Type Broadcast television network
Branding "Record"
Country Brazil
First air date
September 27, 1953; 60 years ago (1953-09-27)
Founded 1953
by Paulo Machado de Carvalho
Slogan Se tem Brasil, tem Record no ar!
(If you have Brazil, you have Record on the air!)
17%[1]
Headquarters Rua da Várzea, 240, Barra Funda, São Paulo
Owner Central Record de Comunicação
Established 1953
Launch date
1953
Affiliates See List of Rede Record affiliates
Official website
rederecord.com.br

Rede Record de Televisão (Portuguese pronunciation: [ˈʁedʒi ʁeˈkɔʁ]) also known simply as Record, is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by Brazilian businessman Edir Macedo, who is also founder and bishop of the Universal Church of the Kingdom of God.

Since 2007 it is the second-most popular television network in Brazil, after having been in last place of the television networks since the 1980s. With 60 continuous years of transmission, it is also the oldest TV network in the country.

History[edit]

1950s: Beginnings[edit]

TV Record started its transmissions on September 27, 1953. It was founded by Paulo Machado de Carvalho in São Paulo, as a competitor for then-dominant Rede Tupi from Diários Associados. It broke the three-year old monopoly the station had in the city. It originally broadcast shows, sports, journalism, comedies and plays. In the 1950s, TV Record became recognized for their sports broadcasts. In 1959, it started airing shows featuring international entertainment figures, such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.

1960s: Record's Golden Age[edit]

TV Record with circle 7 logo from 1965 to 1970.

The 1960s were considered Record's "Golden Age". The peak of Record's ratings were in the 1965–1970 period, when it became well known for its musical programs showcasing Bossa Nova and Jovem Guarda artists, and its MPB Music Festivals, which opened the doors to Tropicália. It was also during the 1960s that it aired its comedic series Família Trapo, created in 1967. That year, it started to lead the newly founded Rede de Emissoras Independentes (Independent Broadcasting Networks), whose stations aired Record programs and were its first affiliates. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability. Brazilian public tastes began to be attracted to the telenovelas of Rede Globo.

1970s: New decade, new problems[edit]

The station sold 50% of its shares to Silvio Santos in 1972, but Record did not regain its higher ratings. It was the first television to broadcast in color in 1972, during the Festa da Uva (Grape Party) in Caxias do Sul, together with TV Rio and TV Difusora. It would later be broadcast in full-color in 1974. Before this, transmissions in color since 1962 were experimental. TV Record had programming based on TV series, movies and cartoons, and TV shows.

1980s: The decline gets worse[edit]

The formation of SBT in 1981 marked more competition and the deepening of Record's decline. In most of the 1980s, Record suffered from very low ratings, no stars in its casts, and a lack of compelling programming.

1990s: Record's resurgence[edit]

In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and his Igreja Universal do Reino de Deus. That year Record became a national channel, in conjunction with their 37th anniversary of broadcasting. On October 12, 1995, the network became infamous throughout the country because of the "Kicking of the saint" episode, aired during the church's late night program.

Rede Record's center of operations in São Paulo.

Under Macedo, the new owners started to rebuild Record's public image, identifying as Rede Record and signing broadcasting affiliates throughout Brazil. Through most of the 1990s and the first half of the 2000s, Record invested in popular programming, signing stars such as Ana Maria Braga (who left to go to Globo) and Carlos "Ratinho" Massa (currently in SBT). It changed its programming in several ways, adding more sports coverage (for instance, broadcast the World Cup 1998); investigative journalism. It added several United States series, such as Star Trek, The X-Files, Millennium and The Three Stooges (also including, in later years, House, M.D., Monk, and CSI: Crime Scene Investigation and its spin-offs). It also added educational children's shows, and cartoons from world markets, such as Dexter's Laboratory and the anime Pokémon.

2000s: On the way to leadership[edit]

In 2003, TV Record celebrated its 50th year of history; Record is the longest-running Brazilian television network. In 2004, it began using a new slogan, A Caminho da Liderança ("On the way to leadership"), and released new programming. Despite the critics, the channel has taken a page from Globo's success and started to invest heavily in telenovelas. It has also tried to make its announcers and journalists look more like its main competitor. It did not renew the contract of its anchor, Boris Casoy.

Former Rede Record's logo, used from 2007 to 2012.

In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings.[2] Its goal was to take over leadership in the 2010s.[3]

2010s: Rede Record today[edit]

In a first for the network, Record signed with the International Olympic Committee for the exclusive rights for the free-to-air television to the 2010 Winter Olympics and the 2012 Summer Olympics.[4][5]

Centers and affiliates[edit]

Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiânia (Goiás), Salvador (Bahia), Belém (Pará), Recife (Pernambuco) and Florianópolis (Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul.[6]

Record Internacional[edit]

Record Internacional is the international service of Rede Record. It is available in North America, Europe, Africa—including Uganda, and (since 2008) Asia.[7]

Corporate slogans[edit]

Portuguese[edit]

  • 1953-1960: TV Record. 500 quilômetros a frente. Canal 7.
  • 1954-1955: TV Record. Há 1 ano, 500 quilômetros a frente. Canal 7.
  • 1953-1965: Se você quer ter sempre o melhor, veja Record.
  • 1958-1959: 05 anos, Record, há 500 quilômetros a frente.
  • 1963-1964: 10 anos, se você quer ter sempre o melhor, veja Record.
  • 1965-1970: Record, emissora nota A.
  • 1968-1969: Record. Há 15 anos, a verdadeira imagem de São Paulo.
  • 1970-1972: A televisão que o brasil reconhece.
  • 1972-1975: TV Record. Agora em cores.
  • 1973-1974: TV Record, 20 anos. Agora em cores
  • 1975-1976: Novamente crescendo com São Paulo.
  • 1976-1980: A Record roda do girassol.
  • 1977-1978: Setembro. 25 anos de Record, crescendo com São Paulo
  • 1980-1986: A força do esporte.
  • 1983-1984: Record. Há 30 anos, a força do esporte.
  • 1986-1990: Record, ligada em São Paulo.
  • 1986-1987: Você está vendo a Record.
  • 1988-1989: Televisão Record. 35 anos, ligada em São Paulo.
  • 1989-1990: Record. Com você, ligada em São Paulo.
  • 1990-1991: Record. Uma nova rede nacional.
  • 1990-1995: De volta para o futuro.
  • 1990-1991: Record. 37 anos, de volta para o Futuro.
  • 1991-1992: Quem te viu, quem te vê, Record. 38 anos com você.
  • 1992-1993: Record. Com você, há 39 anos.
  • 1993-1994: Record e você, 40 anos de TV.
  • 1993-setembro: Rede Record, 40 anos, Abraçando o Brasil.
  • 1994-1995: 95 melhor, 95 Record.
  • 1995-1996: Record 96, a TV de primeira.
  • 1996-1997: A nova força do esporte.
  • 1997-1998: Record 97, emoção, garra, vibração.
  • 1998-1999: 98, Record e você. 45 anos com o Brasil.
  • 1999-2000: Todo mundo vê.
  • 2000-2003: A TV que todo mundo vê.
  • 2003-2004: 2003, Record: 50 anos. Aqui o espetáculo é a vida.
  • 2004-2007: A caminho da liderança.
  • 2006-2007: Record. Tudo passa aqui.
  • 2007-2008: Record. Com você é melhor.
  • 2008-2009: Record, 55 anos em 2009. Com você é melhor.
  • 2009-2010: Uma TV de primeira.
  • 2011-2012: Agora é a vez da Record.
  • 2012: Tá na Record, tá com tudo.
  • 2012: TV de primeira pra você.
  • 2012: Do jeito que o povo gosta.
  • 2013: Record. há 60 anos, uma história pra contar.
  • 2013: Se tem Brasil, tem Record no ar!

English translation[edit]

  • 1953-1960: Record TV. 500 kilometers ahead. Channel 7
  • 1954-1955: Record TV. For 1 year, 500 kilometers ahead. Channel 7
  • 1953-1965: If you what to always have the best, watch Record.
  • 1958-1959: 5 years, Record, 500 kilometers ahead.
  • 1963-1964: 10 Years, If you want to always have the best, watch Record.
  • 1965-1970: Record, Grade A Broadcaster.
  • 1968-1969: Record. For 15 years, the truthful image of São Paulo.
  • 1970-1972: The Television that Brazil recognizes.
  • 1972-1975: Record TV. Now in color.
  • 1973-1974: Record TV, 20 years. Now in color
  • 1975-1976: Again growing with São Paulo.
  • 1976-1980: The Record wheel of the sunflower.
  • 1977-1978: September. 25 years of Record, Growing with São Paulo
  • 1980-1986: The strength of sports.
  • 1983-1984: Record. For 30 years, the strength of sports.
  • 1986-1990: Record, plugged into São Paulo.
  • 1986-1987: You are watching Record.
  • 1988-1989: Record Television. 35 years, plugged into São Paulo.
  • 1989-1990: Record. With you, plugged into São Paulo.
  • 1990-1991: Record. A new national network.
  • 1990-1995: Returning for the future.
  • 1990-1991: Record. 37 years, returning for the future.
  • 1991-1992: Who you watch, who you see, Record. 38 years with you.
  • 1992-1993: Record. With you, for 39 years.
  • 1993-1994: Record and you, 40 years of TV.
  • 1993-setembro: Record Network, 40 years, Hugging Brazil.
  • 1994-1995: 95 better, 95 Record.
  • 1995-1996: Record 96, the best of TV.
  • 1996-1997: The new power of sports.
  • 1997-1998: Record 97, emotion, shine, vibration.
  • 1998-1999: 98, Record and you. 45 years with Brazil.
  • 1999-2000: everyone watches.
  • 2000-2003: the TV that everyone watches.
  • 2003-2004: 2003, Record: 50 years. Here is the spectacle that is life.
  • 2004-2007: The path to leadership.
  • 2006-2007: Record. Everything goes by here.
  • 2007-2008: Record. With you it is better.
  • 2008-2009: Record, 55 years in 2009. with you it is better.
  • 2009-2010: A TV of the best.
  • 2011-2012: Now is the turn of Record.
  • 2012: If it is on Record, it is everything.
  • 2012: The best of TV for you.
  • 2012: The way that the people like.
  • 2013: Record. for 60 years, a history to tell.
  • 2013: if you have Brazil, you have Record on the air!

Criticism[edit]

Rede Record is sometimes referred as a partial TV network due to its close relationship with a neopentecostal church. Edir Macedo, currently Record's sole proprietor, is also the leader and principal bishop of the Universal Church of the Kingdom of God. Rede Record commonly provides daily broadcasting time to religious programs and some of their executive team also share specific roles within the church.

See also[edit]

References[edit]

External links[edit]