Redheads is an iconic Australian brand of matches originally manufactured in Richmond, Victoria by Bryant and May but now manufactured in Sweden by Swedish Match. It is the top-selling brand in the country.
Matches were first produced by Bryant & May in Australia in 1909. The Redhead name applies to the red striking heads of the matches which were the introduced to Australia in 1946. The logo on the matchbox depicted the head and shoulder of a redheaded woman and has had four major updates since that time with a number of special issues also produced.