Redrow plc

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Redrow plc
Type Public (LSERDW)
Industry Housebuilding
Founded 1974
Headquarters Flintshire, Wales
Key people Steve Morgan
(Executive chairman)
John Tutte
(Chief Executive)
Revenue £864.5 million (2014)[1]
Operating income £137.5 million (2014)[1]
Net income £102.7 million (2014)[1]
Employees 1,346 (2014)[1]
Website www.redrow.co.uk

Redrow plc is a British housebuilder and general construction company based in Flintshire. It is listed on the London Stock Exchange and is currently a constituent of the FTSE 250 Index.

History[edit]

Steve Morgan had been working as a site agent for Wellington Civil Engineering when, in 1974, the parent company decided it was to be closed. Morgan offered to take over the contract, borrowed £5,000 from his father, and completed the contract at a profit. Further work was carried out for Wellington and, still aged only 21, Morgan registered his new company – Redrow.[2]

Redrow gradually expanded through small civil engineering work and, with Simon Macbryde, formed a separate building company; these were later merged to leave Macbryde with 17 percent of the enlarged company. Geographically, Redrow moved from its north Wales base into Cheshire and in the early 1980s made significant construction acquisitions in Manchester and the Wirral.[2]

Redrow’s entry into housebuilding came in 1982 and by 1985 it had grown sufficiently to separate it out from the construction business. A small acquisition in Kent provided the base for a south-east housing operation; a midlands housing subsidiary was formed in 1986 and in 1987 Redrow bought Whelmar Lancashire, one of the five housing subsidiaries then being sold by Christian Salvesen. By now, Redrow was selling over 1,000 houses a year.[3] Further expansion took Redrow into the south-west, south Wales and Yorkshire but Redrow had pulled out of the vulnerable south-east market just ahead of the 1989 property collapse.

Redrow returned to the south-east in 1993 as the housing recession neared its end, buying Costain Homes from the troubled Costain Group; this took Redrow’s housing sales up to 2,000 a year.[2] The construction business was sold and with Redrow now purely a development business the Company was floated on the London Stock Exchange in 1994.[4] Redrow grew steadily through the rest of the decade reaching sales of 3,000 a year but in 2000 Steve Morgan announced his intention to leave the company, retaining only a 14 percent stake in the Company. Paul Pedley, who had joined Redrow as finance director in 1995, took over as managing director.[3]

In 2009, Steve Morgan returned to Redrow as Executive Chairman, having increased his shareholding to just under 30 percent.[5]

In 2010, the company's newly introduced broadband television channel Redrow.TV was named best marketing initiative at the Housebuilder Awards for Innovation. [6]

In 2011, Redrow sold its Scotland operation to Springfield Properties Plc to focus on increased investment in other areas, especially London and the south-east.[7]

In October 2013, Redrow won the contract to build 1,650 homes on the site of a former police training centre in Hendon, north London.[8]

Redrow received four consecutive 5* awards in the Home Builder Federation (HBF) annual customer satisfaction survey in 2011, 2012, 2013 and 2014.[9]

In 2013 Redrow's online customer engagement tool ‘MyRedrow’ won the overall Customer Engagement category at the Peer Awards for Excellence.[10]

In April 2014 Redrow was named Housebuilder of the Year at the Building Awards and chairman Steve Morgan was named Building Magazine Personality of the Year.[11]

In June 2014, Liverpool City Council named Redrow as one of its official Housing Delivery Partners, in a consortium made up of private housing developer Redrow Homes, affordable housing provider Liverpool Mutual Homes (LMH) and its building contractor Willmott Dixon. Redrow Homes and LMH will jointly build 1,500 new homes and LMH will bring 1,000 back into use.[12]

Operations[edit]

The Company operates two main businesses:

  • Redrow Homes: 11 operating divisions covering London, South East, Southern Counties, North West & North Wales, Lancashire, Yorkshire, Midlands, South Midlands, South West, West Country and South Wales.[13]
  • Harrow Estates: Entrepreneurial property solutions, land and property acquisition, problem solving, regeneration and commercial development.[14]

References[edit]

  1. ^ a b c d Preliminary Results 2014
  2. ^ a b c Burland and Whitehouse, The Redrow Way (1999)
  3. ^ a b Wellings, Fred: Dictionary of British Housebuilders (2006) Troubador. ISBN 978-0-9552965-0-5
  4. ^ Company Prospectus
  5. ^ Steve Morgan regains control of Redrow in swift coup The Times, 21 March 2009
  6. ^ Housebuilder Awards 2010
  7. ^ Springfield Properties buys Redrow's Scottish business What House, 1 July 2011
  8. ^ Redrow wins 1,600 home Hendon project Building, October 2013
  9. ^ HBF Customer Satisfaction Survey
  10. ^ The Peer Awards 2013 Finalists
  11. ^ Building Awards Winners 2014
  12. ^ Liverpool picks firms for £200m housing programme Building, June 2014
  13. ^ Redrow
  14. ^ Harrow Estates

External links[edit]