Reed's, Inc.
Reed's, Inc. (NASDAQ: REED) manufactures naturally brewed sodas including Reed's Ginger Brew, Virgil's Root Beer, Virgil's Natural Cream Sodas and China Cola. Founded by Christopher J. Reed, the company is located in Los Angeles, California. Reed's also owns China Cola and recently acquired Sonoma Sparklers. It began creating natural soda for its private label initiative in 2009. Reed's line created Reed's Nausea Relief under the Reed's RX line, Reed's Natural Energy Elixir, Reed's Ginger Ice Cream, and Reed's Ginger Candy, and Reed's Ginger Chews
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[edit] Products
The six Ginger Brew flavors are: Original Ginger, Extra Ginger, Premium Ginger, Raspberry Ginger, Cherry Ginger and Spiced Apple. Reed's Inc. brews its ginger sodas in a natural, microbrew process using filtered sparkling water.[1] The brews contain between 8 and 26 grams of ginger per serving, depending on the product.[1]
Reed's Ginger Brews are made in batches.[1] To read the date a particular batch was brewed, look at the numbers printed directly on the glass at the bottle's neck. At normal room temperature Reed's Ginger brews will last about one and a half years. If kept cold, they will keep much longer.
Reed's, Inc. products are sold in mainstream grocery stores such as Ralph's, Ingles, Kroger, Costco, Fred Meyer and others, including drug and sundries stores, but mainly in health food stores and other specialty food stores such as Whole Foods Market, Cost Plus World Market and Trader Joe's.[2]
[edit] Notable events
Reed's Spiced Apple Brew has won the "Outstanding Beverage Finalist" at the National Association for the Specialty Food Trade.[3] Reed's Original Ginger Brew has won the "Outstanding Beverage Finalist" from the National Association for the Specialty Food Trade.[3] Reed's Original Ginger Brew has won the "Best Imported Food Product" from the Canadian Fancy Food Association].[3]
Virgil's Root Beer won the "Outstanding Beverage" Award at the International Fancy Food and Confection Show in 1994, 1996 and 1997.[3]
In 2008 Reed's, Inc. was ranked 100th in Beverage Industry magazine’s] Top 100 list of the largest beverage companies based on worldwide net sales for U.S. companies and foreign-held companies that have significant sales in the United States.[4]
In March 2010 Reed's agreed to purchase rival Jones Soda[5] but later that month Jones Soda backed out of the deal.[6]
An alcoholic drink named the Dark 'N' Stormy, a mixture of Reed's Extra Ginger Brew and rum, has become increasingly popular.[7]
[edit] References
- ^ a b c "Reed's Inc". Reedsgingerbrew.com. http://www.reedsgingerbrew.com/brews.php. Retrieved 2009-03-16.
- ^ http://www.reedsinc.com/locator.php
- ^ a b c d "Reed's Inc". Reedsgingerbrew.com. http://www.reedsinc.com/awards.php. Retrieved 2009-03-16.[dead link]
- ^ http://www.reedsgingerbrew.com/new_IR/news/news16.php
- ^ Pepitone, Julianne (9 March 2010). "Cult soda maker Jones agrees to sharply discounted takeover". CNNMoney. http://money.cnn.com/2010/03/09/smallbusiness/jones_soda/. Retrieved 22 March 2010.
- ^ "Jones Soda Shares Comfortable Above $1.50 Level". Wall St. Nation. June 21, 2010. http://wallstnation.com/jones-jsda-06212010. Retrieved June 26, 2010.
- ^ http://hiddenleaves.wordpress.com/2010/07/17/weekend-drink-recommendation-the-dark-and-stormy-edition/
