||This article contains content that is written like an advertisement. (June 2008)|
|Founder||Fernando & Santiago Aguerre|
|Headquarters||Carlsbad, California, USA|
Reef is a brand of casual sandals, known as Thongs. Two Argentine brothers, Fernando and Santiago Aguerre, created their brand in the 1980s to support their active lifestyles. Their involvement concerning surfing led them to open their own surf shop in Argentina in the 1970s. Eventually they moved from Argentina to the San Diego beach community of La Jolla, California. This is where Reef began. Starting with $4,000, the brothers set out to create what is marketed as the world's best active sandal. Their product became popular amongst surfers and beach goers. Reef has subsequently grown into one of the world's leading active sandal manufacturers.
While the initial market was primarily surfers and beach denizens, Reef sandals began to be sold in the skate, snowboarding, and mainstream fashion scene. The company now promotes sporting gear from boards and footwear to active clothing as well. Reef launched their women's sandal line in 1998 and in 2002 also launched their logo program including hoodies, T-shirts, caps and beanies for both men and women. The success of the logo program launched a move into a complete men's clothing line and a women's bar.
Reef is owned by VF Corporation.
- "No Apologies: Reef Owner Fernando Aguerre Lashes The Surf Industry For Its Lack of Vision". Transworld Business. 1999-09-09. Retrieved 2008-06-27.
- Riccitelli, Ryan. "Reef Entrepreneur: Santiago Anguerre" (PDF). The Kite Boarder. Retrieved 2008-06-27.[dead link]