Reem Alasadi (Arabic: ريم ألسدي) is an internationally known Iraqi haute couture fashion designer. She is based in both London and Tokyo, and is very popular in Japan, with her style being described as "British punk and recycled materials molded into voluminous and voluptuous Victorian-inspired dresses".
Early life and career
At the start of her career, Reem had sold top of the range vintage clothing in Notting Hill. Her stall was at Portobello road market, where she would practice her flair for displaying classic pieces restyled thus widening the appeal of the garment to more than just collectors of vintage fashion. Reem is renowned for her wildly eclectic style which combined a growing underground reputation. She has worked with several British designers such as John Richmond, Robert Cary-Williams, and Stella McCartney, who have all courted her services, which has led to highly successful consultations.
In 2007, she entered the London Fashion Week arena with a show entitled Beautiful Agony as part of ON||OFF.
- "My fascination for clothes started when I was a teenager. I was offered a place at St Martins School of art, in London, but instead I opted to teach myself to pattern cut and sew by unpicking damaged vintage pieces apart and sewing them back together again. In time, I would start to sell my own customised vintage pieces on my stall. Eventually designers started to take a keen interest in my work."
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