Swizzels Matlow
 |
|
| Industry | Confectionery |
|---|---|
| Founded | 1928 |
| Headquarters | Carlton House, New Mills, Derbyshire, United Kingdom |
| Products | Love Hearts, Parma Violets |
| Website | Swizzels-matlow.com |
Swizzels Matlow is a British-based traditional confectionery manufacturer.[1]
Their best known sweets include Love Hearts, Double Lollies, Drumsticks, Refreshers (not to be confused with the fizzy sweets made by Barratt), Fizzers and Parma Violets.
Contents |
[edit] History
The company began as Matlow Bros. Ltd in a small factory in London in 1928[2] by Alf and Maurice Matlow. In 1933, they formed Swizzels Limited along with David Dee.[1]
In 1940, The Blitz forced their business to relocate northwards to New Mills, Derbyshire, where it remains. Later, in 1975, they adopted their current title Swizzels Matlow Ltd.
[edit] Sweets
[edit] Love Hearts
Swizzels Matlow Ltd.'s most popular product is Love Hearts. These are small, hard, round sweets upon which short love related messages or chat-up lines are printed.
This product has far surpassed being simply a sweet, and is now an iconic symbol with its own website and product range. Almost any variation you can imagine on this theme is available including wedding favours, jewellery, personalised packets, corporate gifts, and home products.
[edit] Parma Violets
Parma Violets are hard, biconcave disc-shaped sweets, similar to the Fizzers product from the same company, but without their fizziness. Swizzels Matlow have also released a line of Giant Parma Violets.
[edit] Others
Products include:[3]
- Mr Chew
- Double Lollies
- Drum Sticks
- Fizzers
- Fruity Pops
- Fun Gums
- Rainbow Drops
- Refreshers
- Double Dip
[edit] References
- ^ a b Love Hearts maker Swizzels Matlow keeps clients sweet, Teena Lyons, Times online, 25 May 2008, accessed 3 May 2009
- ^ Love Hearts for Peppermint PR, January 2008, accessed May 2009
- ^ Swizzel Matlow products Accessed 7 November 2011
