Reincarnated (album)

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Reincarnated
Studio album by Snoop Lion
Released April 23, 2013[1]
Recorded 2012–2013
Genre Reggae fusion, dancehall, reggae
Length 44:17
Label Berhane Sound System, Mad Decent, Vice, RCA
Producer Diplo, Major Lazer (also exec.), 6Blocc, Ariel Rechtshaid, Dre Skull, John Hill, Jus Bus, Kyle Townsend, Supa Dups, Terrace Martin, Zach Condon, Zion I Kings
Snoop Lion chronology
Mac & Devin Go to High School
(2011)		 Reincarnated
(2013)
Singles from Reincarnated
  1. "Ashtrays and Heartbreaks"
    Released: April 4, 2013

Reincarnated is the twelfth studio album by American recording artist Snoop Dogg, and the first under his moniker Snoop Lion.[2] The album was released on April 23, 2013 under Berhane Sound System, Mad Decent, Vice Records and RCA Records.[3] The album is his departure from hip hop and his debut in the reggae genre.[4]

The album features guest appearances from Drake, Chris Brown, Busta Rhymes, Akon, Rita Ora, Mavado, Popcaan, Mr. Vegas, Collie Buddz and Miley Cyrus, among others. The album's production was handled by Major Lazer, Ariel Rechtshaid, 6Blocc, Dre Skull, Supa Dups and Diplo, who also served as executive producer.[5] It is a companion project to the documentary film Reincarnated.

Contents

Background [edit]

Prior to recording the album, Snoop Dogg had traveled to Jamaica and studied in the Niyabinghi branch of the Rastafari movement. He has cited reggae musicians such as Bob Marley, Peter Tosh, Bunny Wailer, Gregory Isaacs and Jimmy Cliff as influences for the album.[6] Snoop has said, in regards to his new musical direction, "I feel like I've always been Rastafari, I just didn't have my third eye open."[2][7] Diplo, Major Lazer, Ariel Rechtshaid and Dre Skull are the album's main producers, with Diplo serving as executive producer as well.[8] Other producers include 6Blocc and Supa Dups among others.

Release and promotion [edit]

Singles [edit]

On April 4, 2013, "Ashtrays and Heartbreaks" featuring Miley Cyrus – produced by Major Lazer, Ariel Rechtshaid and Dre Skull – was made available for purchase via digital download as the lead single from the album.[9] [10] It officially impacted U.S. Rhythmic contemporary radio on April 29, 2013[11] and then U.S Top 40/Mainstream radio on May 28.[12]

The first promotional single was "La La La", a track produced by Major Lazer, was released on July 20, 2012. The music video, directed by filmmaker Eli Roth, was released on October 31, 2012. The second promotional single, "Here Comes the King", which is also a Major Lazer produced track with Ariel Rechtshaid and 6Blocc, features singer-songwriter Angela Hunte, who is best known for writing Jay-Z and Alicia Keys successful 2009 hit "Empire State of Mind". It was released on December 3, 2012, with it's music video, directed by Andy Capper, being released on February 7, 2013.

The third promotional single, "Lighters Up", produced by Dre Skull and Major Lazer, features Jamaican musicians Mavado and Popcaan, with an uncredited Jahdan Blakkamoore on chorus. It was released to iTunes on December 18, 2012, and its music video directed by Andy Capper was released exclusively to VEVO on February 2, 2013.[13]

The album's fourth promotional single was "No Guns Allowed" which features Snoop Lion's daughter Cori B and Canadian rapper Drake. It was premiered and performed live on Conan on March 12, 2013.[14][1] The song was released for retail on April 2, 2013, along with the pre-order of the album.[15] On April 2, 2013, the music video was released for "No Guns Allowed" featuring Cori B and Drake.[16]

Reception [edit]

Critical response [edit]

Professional ratings
Review scores
Source Rating
Allmusic 2.5/5 stars[17]
Billboard 7.5/10[18]
The Boston Globe 4/10[19]
Consequence of Sound 2.5/5 stars[20]
Exclaim! 4/10[21]
The Guardian 2/5 stars[22]
The Independent 4/5 stars[23]
Pitchfork Media 5.0/10[24]
Rolling Stone 3.5/5 stars[25]
Spin 4/10[26]

Reincarnated was met with generally mixed reviews from music critics. At Metacritic, which assigns a weighted mean rating out of 100 to reviews from mainstream critics, the album received an average score of 56, based on 18 reviews.[27] David Jeffries of Allmusic gave the album two and a half stars out of five, saying "A little backstory goes a long way when it comes to this one, so fans who have seen the Reincarnated documentary and relate to the rapper's rebirth can go up one letter grade. Otherwise, Reincarnated the album is all heart and heart-in-the-right-place, threatening to mash up the system without ever even harshing the mellow."[17] Simon Vozick-Levinson of Rolling Stone gave the album three and a half stars out of five, saying "Reincarnated is Snoop's most consistently enjoyable record in years. A righteous new name wasn't all he brought home from his Jamaican pilgrimage. He also forged a creative partnership with executive producer Diplo, who serves up a tasty swirl of sticky-sweet bass lines and electro crunch. Snoop does the job with surprising grace, stretching his laid-back flow into a blissful croon. There's a winning sincerity to his sunny jams extolling peace, love and gun control; even the weed anthems feel less phoned-in than usual. It's hard not to give it up for such a big, goofy bear hug to the universe."[25]

Andy Gill of The Independent gave the album four out of five stars, saying "This debut offering as Snoop Lion has much to recommend it, not least the infectious grooves devised by Diplo's Major Lazer production team, an engaging blend of languid roots modes and propulsive electro methods."[23] Alexis Petridis of The Guardian gave the album two out of four stars, saying "As a pop-reggae album it's patchily OK; as an addition to the canon of righteous Rastafarian spiritual music, it's profoundly unconvincing and a bit insulting. If you were Bunny Wailer, you too might get a bit cross about the reductive, cartoonish depiction of your religious beliefs. Then again, Snoop might argue, that's par for the course: he's been in the business of perpetuating cartoonish stereotypes from the start. People love them, and him, maybe more than they love his music, which has been patchy for decades. Taking that into account, they might love this. And if they don't, he can always go back to the Nine Inch Dicks."[22] Derek Staples of Consequence of Sound gave the album two and a half stars out of five, saying "Before falling into Snoop's Rastafari renaissance, remember that this is also the man who claimed to be a member of the Nation of Islam in 2009 and tried reaching into the R&B world with his project Nine Inch Dicks in '06. Non-Jamaicans like Matisyahu and Gentleman have successfully adapted the Rastafari messages into their work, but with the Vice film crew documenting the experience, Snoop Lion managed to enrage the Rastafari Millennium Council with this freshest marketing ploy."[20]

Craig Jenkins of Pitchfork Media gave the album a 5.0 out of ten, saying "Reincarnated doesn't make a case for Snoop as a singer of any stripe. He should honestly stick to rap. And it doesn't offer much evidence that this Rastafarian conversion isn't the marketing ploy Bunny Wailer is convinced it is. Too much of it is an ill-advised cultural safari that's too weird to fly but too monied to fail. But where it succeeds, Reincarnated forces you to forget the principal ridiculousness of the enterprise, and that is no small feat."[24] Keith Harris of Spin gave the album a four out of ten, saying "Reincarnated's highlight is "Ashtrays and Heartbreaks," with, yes, Miley Cyrus, still in her first flush of post-teen stonerdom, sounding every bit like the sort of suburban teen was led not-quite-astray by Snoop's previous incarnation. Yet, it may just make you feel sad for the minors of the future to whose delinquency Snoop will have nothing to contribute."[26] Ken Capobianco of The Boston Globe gave the album a four out of ten, saying "True Rasta spirituality or search for transcendence is absent. There's no trace of a Marley but Miley, as in Cyrus, shows up sounding as if she just got off the yoga mat ("Ashtrays and Heartbreaks"). When Drake appears, any hope this effort was about reggae evaporates. Intentions may have been good, but the result smacks of carpetbagging."[19] Patricia Meschino of Billboard gave the album a 7.5 out of ten, saying "Reincarnated stands as an enjoyable pop record laced with an assortment of roots and dancehall reggae references. Its sprinkling of Rasta ideology has, laudably, redirected Snoop's gangsta lyrical exploits towards enriching themes such as ending gang wars and curbing gun violence."[18]

Commercial performance [edit]

The album debuted at number 16 on the Billboard 200 chart, with first-week sales of 21,000 copies in the United States.[28] In its second week the album sold 8,600 more copies.[29] In its third week the album sold 4,700 more copies.[30] In its fourth week the album sold 2,900 more copies bringing its total sales to 38,000.[31]

Track listing [edit]

No. Title Writer(s) Producer(s)[32] Length
1. "Rebel Way"   Calvin Broadus, Andrew Bain, Wayne Henry, Andrew Hershey, Thomas Pentz, Ariel Rechtshaid Dre Skull, Major Lazer 4:44
2. "Here Comes the King" (featuring Angela Hunte) Broadus, Raoul Gonzalez, Angela Hunte, Pentz, Rechtshaid Major Lazer, Ariel Rechtshaid, 6Blocc 3:25
3. "Lighters Up" (featuring Mavado and Popcaan) Broadus, Bain, David Brooks, Henry, Hershey, Pentz, Rechtshaid, Andrae Sutherland Dre Skull, Major Lazer 3:48
4. "So Long" (featuring Angela Hunte) Broadus, Laurent Alfred, Bain, David Goldfine, Henry, Hunte, Pentz, Rechtshaid Major Lazer, Zion I Kings 3:40
5. "Get Away" (featuring Angela Hunte) Broadus, Elan Atias, Hunte, Pentz, Rechtshaid Major Lazer, Ariel Rechtshaid 3:27
6. "No Guns Allowed" (featuring Drake and Cori B) Broadus, Bain, Zach Condon, Aubrey Graham, Henry, Hershey, Hunte, Pentz, Rechtshaid Major Lazer, Ariel Rechtshaid, Dre Skull, Zach Condon 3:31
7. "Fruit Juice" (featuring Mr. Vegas) Broadus, Bain, Noel Davey, Henry, Lloyd James, Pentz, Rechtshaid, Clifford Smith, Ian Smith Major Lazer, Ariel Rechtshaid 2:37
8. "Smoke the Weed" (featuring Collie Buddz) Broadus, Bain, M. Chin, Ted Chung, Colin Harper, Henry, Nellie Hooper, Hunte, Simon Law, Larry Marshall, Paul Preston Palmer, Dwayne Chin Quee, Berrisford Romeo, Caron Wheeler Supa Dups, Major Lazer, Jus Bus 3:28
9. "Tired of Running" (featuring Akon) Broadus, Leslie Brathwaite, Aliaune Thiam, Giorgio Tuinfort Akon, Leslie Brathwaite 4:10
10. "The Good Good" (featuring Iza) Diane Warren Terrace Martin, Kyle Townsend 3:54
11. "Torn Apart" (featuring Rita Ora) Broadus, John Hill, Hunte, Pentz, Rechtshaid, David Taylor Major Lazer, John Hill, Ariel Rechtshaid 3:30
12. "Ashtrays and Heartbreaks" (featuring Miley Cyrus) Broadus, Hershey, Hunte, Pentz, Rechtshaid Major Lazer, Ariel Rechtshaid, Dre Skull 4:06
Total length:
 44:17

Personnel [edit]

Credits for Reincarnated adapted from Allmusic.[34]

Musicians [edit]

  • Trevor Lawrence Jr. - percussion
  • Danny Levin - trumpet
  • Mavado - vocals
  • Mr. Vegas - vocals
  • David Moyer - baritone, tenor, section leader
  • Rita Ora - vocals
  • Javonte Pollard - background vocals
  • Popcann - vocals
  • Dan Ubick - guitar, bass, rhythm
  • Wendi Vaughn - background vocals
  • Wyann Vaughn - background vocals
  • Diane Warren - guitar
  • Marlon Williams - guitar

Production [edit]

  • 6Blocc – producer
  • Akon - vocals, producer
  • Leslie Brathwaite - mixing, producer
  • David Byrnes - music business affairs
  • Zach Condon - producer
  • Rich Costey - mixing
  • Dre Skull - additional production, producer
  • Chris Gehringer - mastering
  • Serban Ghenea - mixing
  • Tasha Hayward - hair stylist
  • Bo Hill - assistant
  • John Hill - producer
  • Chris "Bronski" Jablonski - engineer
  • Jus Bus - producer
  • Derrick K. Lee - music business affairs
  • Justin Li - A&R
  • Mario Luccy - engineer
  • Major Lazer - executive producer, producer
  • Terrace Martin - arranger, producer, saxophone
  • Mr. Morgan - A&R
  • Neil Pogue - mixing
  • Luca Pretolesi - mixing
  • Dwayne "Supa Dups" Chin Quee - producer
  • Ariel Rechtshaid - engineer, producer, vocal producer
  • Nick Rowe - vocal editing
  • Phil Seaford - assistant engineer
  • Kevin Seaton - additional production
  • Snoop Lion - executive producer, primary artist
  • Justin "Create" Toledo - design, packaging
  • Willie Toledo - photography
  • Kyle Townsend - producer
  • Irina Volodarsky - music business affairs
  • James M. Wisner - engineer, mixing
  • Zion I Kings - producer

Charts [edit]

Chart (2013) Peak
position
Australian Albums Chart[35] 23
Belgian Albums Chart (Flanders)[36] 50
Belgian Albums Chart (Wallonia)[37] 126
Canadian Albums Chart[38] 14
Dutch Albums Chart[39] 75
French Albums Chart[40] 56
German Albums Chart[41] 20
Italian Albums Chart 89
New Zealand Albums Chart[42] 31
Swiss Albums Chart[43] 13
Spanish Albums Chart[44] 90
UK Albums Chart[45] 34
UK R&B Albums Chart[46] 4
US Billboard 200[47] 16
US Top Reggae Albums[48] 1

References [edit]

  1. ^ a b "Snoop Lion Drops New Single 'No Guns Allowed,' Featuring Drake: Listen". Billboard. 2013-03-20. Retrieved 2013-03-24. 
  2. ^ a b "Why did Snoop Dogg change his name when he became a Rasta?". The Washington Post. Retrieved 2012-10-01. 
  3. ^ Carl Williott. "Snoop Lion’s ‘Reincarnated’ Album Gets Release Date & Guest Spots From Drake, Chris Brown | Music News, Reviews, and Gossip on". Idolator.com. Retrieved 2013-03-24. 
  4. ^ MTV. "Snoop Dogg Releases First Single 'La La La' From Reggae Album". MTV. Retrieved 2012-07-26. 
  5. ^ "Snoop Lion Announces ‘Reincarnated’ Album Release Date". MissInfo.tv. 2013-02-28. Retrieved 2013-03-24. 
  6. ^ Alexis, Nadeska (2012-08-02). "Snoop's Reggae Album Still Has 'West Coast Attitude' - Music, Celebrity, Artist News". MTV.com. Retrieved 2012-10-01. 
  7. ^ Horowitz, Steven J. (2012-12-05). "Snoop Lion (Snoop Dogg) Inks Deal With RCA Records To Release "Reincarnated" In Spring 2013". HipHop DX. Retrieved 2013-04-17. 
  8. ^ 04/30/2013 00:00:00 (2013-04-24). "Snoop Lion - Reincarnated / Album Review". pitchfork.com. Retrieved 2013-04-24. 
  9. ^ "iTunes - Music - Ashtrays and Heartbreaks (feat. Miley Cyrus) - Single by Snoop Lion". iTunes. 2013-04-04. Retrieved 2013-04-17. 
  10. ^ "Snoop Lion - Ashtrays and Heartbreaks (feat. Miley Cyrus)". Homegrownradio.net. 2013-04-03. Retrieved 2013-04-03. 
  11. ^ http://www.fmqb.com/article.asp?id=16691
  12. ^ "Top 40/M Future Releases | Mainstream Hit Songs Being Released and Their Release Dates". Allaccess.com. Retrieved 2013-04-24. 
  13. ^ "Listen: Snoop Lion f/ Mavado & Popcaan "Lighters Up"". Complex. 2012-12-10. Retrieved 2013-03-24. 
  14. ^ Horowitz, Steven J. (2013-03-07). "Snoop Lion "Reincarnated" Cover Art | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2013-03-24. 
  15. ^ "Snoop Lion Releases “No Guns Allowed” Single From Forthcoming ‘Reincarnated’ Album". Icon vs. Icon. Retrieved 2013-03-24. 
  16. ^ "Video: Snoop Lion f/ Drake and Cori B – ‘No Guns Allowed’". Rap-Up. Retrieved 2013-04-17. 
  17. ^ a b Jeffries, David (2013-04-24). "Reincarnated - Snoop Lion : Songs, Reviews, Credits, Awards". Allmusic. Retrieved 2013-04-24. 
  18. ^ a b "Snoop Lion, 'Reincarnated': Track-By-Track Review". Billboard. 2013-04-24. Retrieved 2013-04-24. 
  19. ^ a b By Ken Capobianco (2013-04-19). "ALBUM REVIEW: Snoop Lion, ‘Reincarnated’". The Boston Globe. Retrieved 2013-04-24. 
  20. ^ a b http://consequenceofsound.net/2013/04/album-review-snoop-lion-reincarnated/
  21. ^ Jones, Kevin (2013-04-24). "Snoop Lion - Reincarnated". Exclaim!. Retrieved 2013-04-24. 
  22. ^ a b Alexis Petridis (2013-04-24). "Snoop Lion: Reincarnated – review". The Guardian. Retrieved 2013-04-24. 
  23. ^ a b Andy Gill (2013-04-18). "Album review: Snoop Lion, Reincarnated (Sony) - Reviews - Music". The Independent. Retrieved 2013-04-24. 
  24. ^ a b "Snoop Lion: Reincarnated | Album Reviews". Pitchfork Media. 2013-04-24. Retrieved 2013-04-24. 
  25. ^ a b By Simon Vozick-Levinson (2013-04-19). "Reincarnated | Album Reviews". Rolling Stone. Retrieved 2013-04-24. 
  26. ^ a b Harris, Keith. "Snoop Lion, 'Reincarnated' (Berhane Sound System/Mad Decent/Vice/RCA)". SPIN. Retrieved 2013-04-24. 
  27. ^ "Reincarnated Reviews". Metacritic. 2013-04-19. Retrieved 2013-04-24. 
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  29. ^ "Hip Hop Album Sales: The Week Ending 5/5/2013". HipHopDX. Retrieved May 8, 2013. 
  30. ^ "Hip Hop Album Sales: The Week Ending 5/12/2013". HipHopDX. Retrieved May 14, 2013. 
  31. ^ "Hip Hop Album Sales: The Week Ending 5/19/2013". HipHopDX. Retrieved May 22, 2013. 
  32. ^ "Snoop Lion - Reincarnated (DELUXE EDITION w/ 4 BONUS TRACKS!) - Audio CD - Underground Hip Hop - Store". Ughh.com. 2013-04-17. Retrieved 2013-04-24. 
  33. ^ "Reincarnated full Tracklist including bonus tracks". Rap-n-blues.com. 2013-04-17. Retrieved 2013-04-30. 
  34. ^ "Reincarnated – Snoop Lion : Credits". Allmusic. Rovi Corporation. Retrieved May 06, 2013. 
  35. ^ "ARIA Albums Chart 06/05/2013". Australian Albums Chart. Hung Medien. Retrieved May 06, 2013. 
  36. ^ "Snoop Lion - Reincarnated" (in Dutch). Ultratop. Hung Medien. Retrieved May 06, 2013. 
  37. ^ "Snoop Lion - Reincarnated" (in French). Ultratop. Hung Medien. Retrieved May 06, 2013. 
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  39. ^ "Snoop Lion – Reincarnated" (in Dutch). Dutch Albums Chart. Hung Medien. Retrieved May 06, 2013. 
  40. ^ "Snoop Lion - Reincarnated" (in French). French Albums Chart. Hung Medien. Retrieved May 06, 2013. 
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  42. ^ "charts.org.nz – Snoop Lion – Reincarnated". New Zealand Albums Chart. Hung Medien. Retrieved May 06, 2013. 
  43. ^ "Snoop Lion - Reincarnated - hitparade.ch". Swiss Albums Chart. Hung Medien. Retrieved May 06, 2013. 
  44. ^ "Top 100 Albums" (in Spanish). PROMUSICAE. Retrieved May 06, 2013. 
  45. ^ "2013 Top 40 Official UK Albums Archive". Official Charts Company. May 06, 2013. Retrieved May 06, 2013. 
  46. ^ "2013 Top 40 R&B Albums Archive". Official Charts Company. May 06, 2013. Retrieved May 06, 2013. 
  47. ^ Caulfield, Keith (May 11, 2013). "Official: Snoop Lion - Reincarnated". Billboard. Prometheus Global Media. Retrieved May 06, 2013. 
  48. ^ Caulfield, Keith (May 11, 2013). "Official: Snoop Lion - Reincarnated". Billboard. Prometheus Global Media. Retrieved May 06, 2013. 
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