Relativity Media

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Relativity Media LLC
Type Independent LLC
Industry Entertainment
Movie studio
Founded 2004
Founder(s) Ryan Kavanaugh
Headquarters West Hollywood, CA, United States
Key people Ryan Kavanaugh, (CEO)
Tucker Tooley, (President)
Products Motion pictures, television programs, music
Owner(s) Ron Burkle
Colbeck Capital
Employees Approximately 200 (2012)[1]
Divisions Relativity Sports[2]
RelativityREAL
Relativity Music Group
Relativity Foreign
Subsidiaries Rogue Life LLC
Rogue
Website www.relativitymedia.com

Relativity Media LLC (sometimes written as RelativityMedia and Relativity) is an American full-scale film studio. It acquires, develops, produces, and distributes films and produces television programs. The company has invested $20 billion to date (in partnership with numerous financial institutions) as of 2012 in entertainment investments with partners such as Citibank, Merrill Lynch, Deutsche Bank and others. It is headquartered in Beverly Hills, California. It was founded in 2004 by Ryan Kavanaugh.

History[edit]

Relativity Media was founded by Ryan Kavanaugh and Lynwood Spinks in 2004 as a middleman company arranging multi-film slate deals with studios then arranging financial support through banks. Relativity Media would receive film equity, producer's credit and a fee. Initially, Stark Investments, a Wisconsin-based hedge fund, funded the company's single-picture business. By 2007, these investors stopped making movie-finance deals. Elliott Management, a $16 billion New York–based hedge fund run by Paul Singer, then took a minority share of the company plus access to around $1 billion in capital and a revolving credit line.[3]

Investments and partnerships[edit]

On January 4, 2009, Relativity Media acquired the genre label Rogue Pictures from Universal, for $150 million.[4] Relativity oversaw Rogue’s 2009 film offerings, which consisted of Last House On The Left, The Unborn, Come Out Fighting, and My Soul to Take, as well as more than 30 projects in development. The deal also included the Rogue film library, featuring such films as Assault On Precinct 13 and The Strangers.[5][6] On August 14, 2011, it was reported that Relativity was investing in SkyLand Film & Television Cultural Development Ltd, a China-based production company, signaling new opportunities in the Chinese market. One of the first arrangements was that the movie 21 and Over was partially filmed in Dongshigu, China.[7] On May 18, 2012, it was reported that Relativity was in talks to buy German producer-distributor Senator Entertainment.[8] In 2010, Relativity Media ventured into India with the help of Asian billionaire Keyur Patel who also owns two major TV Networks and has major investments in India in satellite, theatre chain and media productions.

On July 6, 2010, Relativity and Netflix announced a five-year-plus Pay-TV deal. The first two movies to stream on Netflix were The Fighter and Skyline.[9]

On July 23, 2010 Relativity acquired the 45-person marketing and distribution staff of Starz’ Overture Films, making it a "Mini-Major".[10] The studio distributed its first film on December 3, 2010. The Warrior's Way was directed by Sngmoo Lee and starring Jang Dong Gun, Geoffrey Rush and Kate Bosworth. On May 20, 2012, it was reported that Relativity and EuropaCorp signed a co-production and co-financing deal on two movies and Relativity will distribute in U.S.[11][12] Relativity also has co-production deals with Atlas Entertainment and Virgin Produced.[citation needed]

In September 2011, Robbie Brenner was promoted from Executive Vice President, Production to President, Production.[13]

On November 27, 2011 it was reported Ron Burkle loaned $200 million to Relativity for Immortals and Mirror Mirror.[14] On January 23, 2012, Burkle purchased a large equity stake in Relativity Media from Elliot Capital Management (which was the second largest shareholder after Ryan Kavanaugh) for at least $800 million.[15][16] On May 31, 2012 Relativity and Ron Burkle announced they raised $350 million in funding for films and expansion. Ron Burkle will also join the board of Relativity, along with Jason Colodne and Jason Beckman who are partners at Colbeck Capital.[17][18]

In July 2012, Relativity merged its Rogue Sports, a basketball agency with Maximum Sports Management, a football agency, and SFX Baseball into Relativity Sports.[19] On December 19, Relativity announced a new division Relativity Foreign.[20]

Business[edit]

Relativity Media has four divisions: Relativity Music, Relativity Sports, RelativityReal, and Relativity Foreign; and two subsidiaries: Rogue Pictures and RogueLife.

Relativity (Film)[edit]

Relativity’s film production division was its first and remains its largest division.[21] It has been involved in more than 200 films that have accrued more than $17 billion in worldwide box office receipts. Its releases include The Raven, Mirror Mirror, Act of Valor, Immortals, Bridesmaids, Limitless, The Fighter and The Social Network.[22]

RogueLife[edit]

Relativity’s digital studio, RogueLife, produces original web content and builds social and online marketing campaigns for movies and other products. The studio has partnered with YouTube vloggers to produce original video content. Comscore reports that it receives than 65 million unique visitors per month.[23] The network includes ArtistDirect.com and community-driven news site IAmRogue.com.

Sports[edit]

Relativity Sports is a full-service sports agency and one of the four largest in the United States.[24] It represents clients in the NFL, MLB, and NBA. Its clients include Amar'e Stoudemire (New York Knicks), Justin Verlander (Detroit Tigers), Miguel Cabrera (Detroit Tigers), Larry Fitzgerald (Arizona Cardinals), Ty Lawson (Denver Nuggets), Greg Jennings (Minnesota Vikings), David Ortiz (Boston Red Sox), Dwight Howard (Houston Rockets), Ndamukong Suh (Detroit Lions), Mariano Rivera (New York Yankees) and John Wall (Washington Wizards), among others.[19] Relativity Sports currently has more than 400 clients, 25 agents, and offices in 7 states, making it one of the largest independent sports agencies.[25]

RelativityReal[edit]

RelativityReal is currently one of the largest suppliers of reality television, with 70 projects in active production and 27 series currently on the air.[26] Its projects include GSN’s show The American Bible Challenge, LOLwork (Bravo), Beat the Chefs (GSN), Police Women (OWN), The Great Food Truck Race (Food Network), The Mortified Sessions (Sundance), Gigolos (Showtime), and Catfish, MTV's biggest premiere to date.[27][28]

Filmography[edit]

Distributor[edit]

Title US Release Genre Director Notes Budget Gross
The Warrior's Way December 3, 2010 Fantasy action Sngmoo Lee co-production with Fuse+Media and Sad Flutes; distributed by Rogue $42,000,000 $11,087,569
Season of the Witch January 7, 2011 Supernatural Action Dominic Sena co-production with Atlas Entertainment; distributed by Rogue $40,000,000[29] $91,627,228[29]
Take Me Home Tonight March 4, 2011 Retro comedy Michael Dowse co-production with Imagine Entertainment and Rogue $19,000,000[30] $6,923,891[31]
Limitless March 18, 2011 Thriller Neil Burger co-production with Rogue and Virgin Produced $27 million $161,849,455
Cost of a Soul May 20, 2011 Thriller Sean Kirkpatrick co-production with Cast Shadow Production and AMC Independent; distributed by Rogue
Judy Moody and the Not Bummer Summer June 10, 2011 Comedy John Schultz co-production with Smokewood Entertainment $20,000,000[32] $15,013,650[32]
Shark Night 3D September 2, 2011 Thriller David R. Ellis co-production with Sierra Pictures; distributed by Rogue $25,000,000[33] $40,136,479[33]
Machine Gun Preacher September 23, 2011 Biographical film Marc Forster co-production with Virgin Produced $30,000,000[34] $2,527,904[34]
Immortals November 11, 2011 Action fantasy Tarsem Singh co-production with Virgin Produced $75,000,000[35] $226,904,017[35]
Haywire January 20, 2012 Action thriller Steven Soderbergh $23,000,000[36] $33,372,606[36]
Act of Valor February 24, 2012 Action Mike McCoy & Scott Waugh co-production with Bandito Brothers $12,000,000 $80,419,713[37]
Mirror Mirror March 30, 2012 Comedy fantasy Tarsem Singh $85,000,000[38] $162,148,385[38]
The Raven April 27, 2012 Thriller James McTeigue co-production with FilmNation Entertainment and Intrepid Pictures. $20,000,000[32] $22,479,542
House at the End of the Street September 21, 2012 Horror Mark Tonderai co-production with FilmNation Entertainment. $10,000,000[39] $36,376,971[40]
Movie 43 January 25, 2013 Comedy Peter Farrelly co-production with Virgin Produced and Rogue $6 million $29,926,388[41]
Safe Haven February 14, 2013 Romantic thriller Lasse Hallström co-production with Temple Hill Entertainment $28 million[42] $96,300,000[43]
21 & Over March 1, 2013 Comedy Jon Lucas & Scott Moore co-production with Mandeville Films, Virgin Produced and SkyLand Entertainment $13 million $41,882,380[44]
Paranoia[45] August 16, 2013 Thriller Robert Luketic co-production with IM Global TBA TBA
The Family September 13, 2013[46] Comedy-drama Luc Besson co-production with EuropaCorp TBA TBA
Don Jon September 27, 2013 Comedy Joseph Gordon-Levitt co-production with Voltage Pictures and Ram Bergman Productions TBA TBA
Romeo and Juliet October 11, 2013[47] Romantic Carlo Carlei production by Amber Entertainment, Indiana Production Company, and Swarovski Entertainment, North American distribution only TBA TBA
Free Birds[48] November 1, 2013[49] Animation
Comedy
Fantasy
Jimmy Hayward co-production with Reel FX Creative Studios
Relativity Media's first animated film
TBA TBA
Out of the Furnace December 6, 2013[50] Thriller Scott Cooper co-production with Appian Way and Scott Free TBA TBA
3 Days to Kill February 21, 2014[51] Action thriller McG co-production with EuropaCorp TBA TBA
Oculus April 11, 2014[52] Horror Mike Flanagan co-production with Intrepid Pictures, WWE Studios and Blumhouse Productions TBA TBA

Upcoming Films[edit]

Title US Release Genre Director Notes Budget Gross
Brick Mansions April 25, 2014 Action/Crime Camille Delamarre co-production with EuropaCorp TBA TBA
Earth to Echo July 2, 2014 Drama Dave Green with Walt Disney Pictures TBA TBA
The Best of Me October 17, 2014[53] Romantic Michael Hoffman TBA TBA
Blackbird November 14, 2014 Romantic/Drama TBA TBA TBA
Undead End August 21, 2015 Zombie comedy Kieran Mulroney
Michele Mulroney
co-production with Mandate Pictures TBA TBA
Bloodsport[54] TBA Martial Arts Action James McTeigue TBA TBA TBA

Production Company[edit]

2006[edit]

2007[edit]

2008[edit]

2009[edit]

2010[edit]

2011[edit]

2012[edit]

2013[edit]

2014[edit]

References[edit]

  1. ^ "Relativity Media Lays Off Ten". Hollywood Reporter. Retrieved 9 January 2013. 
  2. ^ Block, Alex Ben (July 16, 2012). "Relativity Media, Ron Burkle Launch Sports Division". hollywoodreporter.com. Retrieved July 16, 2012. 
  3. ^ DiGiacomo, Frank (March 2010). "The Theory of Relativity". Vanity Fair. Retrieved 13 February 2013. 
  4. ^ Universal Sells Rogue for $150 Million
  5. ^ PR (June 28, 2012). http://www.deadline.com/2009/01/relativity-media-buys-rogue-pictures/. Retrieved July 6, 2010.  Missing or empty |title= (help)
  6. ^ Nikki Finke (June 28, 2012). http://www.deadline.com/2008/10/exclusive-relativity-to-acquire-rogue-pics/. Retrieved July 6, 2010.  Missing or empty |title= (help)
  7. ^ Fritz, Ben (August 14, 2011). "Relativity Media deal opens film door to China". Los Angeles Times. Retrieved December 5, 2011. 
  8. ^ Cannes 2012: Relativity Media Set to Buy German Film Studio Senator Entertainment (Exclusive)
  9. ^ Netflix challenging HBO and Showtime as it signs distribution deal with Relativity Media
  10. ^ PR (June 28, 2012). http://www.deadline.com/2010/07/relativity-takes-over-overture-from-starz/. Retrieved July 6, 2010.  Missing or empty |title= (help)
  11. ^ EuropaCorp, Relativity ink for co-prods deal, includes U.S. distribution
  12. ^ Relativity Deal For Luc Besson’s EuropaCorp
  13. ^ Kit, Borys (2011-09-30). "Relativity Promotes Tucker Tooley, Robbie Brenner". The Hollywood Reporter. Retrieved 2012-08-15. 
  14. ^ Ryan Kavanaugh’s 9 Lives: $200M Loan From Ron Burkle Saves 'Immortals' (Exclusive)
  15. ^ PR (June 28, 2012). http://www.deadline.com/2012/01/its-official-ron-burkle-acquires-significant-equity-stake-in-relativity/. Retrieved July 6, 2010.  Missing or empty |title= (help)
  16. ^ Paul Bond (June 28, 2012). "Ron Burkle Closes Multiple Investments in Relativity Media". The Hollywood Reporter. Retrieved July 6, 2010. 
  17. ^ Relativity Closes $350 Million in Company Funding
  18. ^ Relativity Borrows $350 Million More for Movies and Expansion
  19. ^ a b "New Sports Power: Relativity Media, Ron Burkle Form Relativity Sports". The Wrap. Retrieved 24 December 2012. 
  20. ^ Relativity Media Launches Relativity Foreign, Expanding the Company's International Scope and Reach
  21. ^ Guinto, Joseph. "Moneyball for the Movies". American Way Magazine. Retrieved 18 December 2012. 
  22. ^ Ryan Kavanaugh | Relativity | Film Finance :: American Way Magazine
  23. ^ "Ron Burkle`s Yucaipa Acquires a Significant Equity Stake in Relativity Media". Reuters. January 23, 2012. Retrieved 10 January 2013. 
  24. ^ Gruman, Andrew. "Sanders one of three NBA players in 'Movie 43'". Fox Sports Wisconsin. FOX. Retrieved 18 December 2012. 
  25. ^ Abrams, Rachel. "Relativity raises $150 mil from investors". Variety. Retrieved 24 December 2012. 
  26. ^ Bibel, Sara. "MTV’S CATFISH: THE TV SHOW AND Teen Mom 2 SEASON 3 RANK AS MONDAY NIGHT’S TOP TWO ORIGINAL CABLE SERIES". TV By the Numbers. TV By the Numbers. Retrieved 18 December 2012. 
  27. ^ Variety http://www.variety.com/article/VR1118062195/?refcatid=14&printerfriendly=true |url= missing title (help). 
  28. ^ Variety http://www.variety.com/article/VR1118063051 |url= missing title (help). 
  29. ^ a b "Season of the Witch (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  30. ^ Movie Projector: 'Rango' expected to shoot down the competition
  31. ^ "Take Me Home Tonight (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  32. ^ a b c "Judy Moody and the NOT Bummer Summer (2011)". Box Office Mojo. Retrieved 2012-07-13. 
  33. ^ a b "Shark Night 3D (2011)". Box Office Mojo. 2011-11-24. Retrieved 2012-07-13. 
  34. ^ a b "Machine Gun Preacher (2011)". Box Office Mojo. 2011-12-01. Retrieved 2012-07-13. 
  35. ^ a b "Immortals (2011)". Box Office Mojo. 2012-02-23. Retrieved 2012-07-13. 
  36. ^ a b "Haywire (2012)". Box Office Mojo. 2012-03-22. Retrieved 2012-07-13. 
  37. ^ "Act of Valor (2012)". Box Office Mojo. 2012-06-07. Retrieved 2012-07-13. 
  38. ^ a b "Mirror Mirror (2012)". Box Office Mojo. 2012-03-30. Retrieved 2012-07-13. 
  39. ^ Fritz, Ben (2012-09-20). "'House' to top 'Dredd,' 'End of Watch,' Eastwood's 'Curve'". latimes.com. Retrieved 2012-11-07. 
  40. ^ "House at the End of The Street". Box Office Mojo. 2012-09-22. Retrieved 2012-09-22. 
  41. ^ Movie 43 (2013) - Weekend Box Office Results - Box Office Mojo
  42. ^ Safe Haven (2013) - Box Office Mojo
  43. ^ Safe Haven (2013) - Weekend Box Office Results - Box Office Mojo
  44. ^ 21 and Over (2013) - Weekend Box Office Results - Box Office Mojo
  45. ^ Relativity Acquires ‘Paranoia’
  46. ^ Joseph Gordon-Levitt’s Directing Debut ‘Don Jon’ Gets a Release Date
  47. ^ Relativity Acquires U.S. Rights to 'Romeo & Juliet' Starring Hailee Steinfeld
  48. ^ Abrams, Rachel (2012-10-23). "Relativity, Reel FX Team on Turkeys Toon". Variety. Retrieved 2012-10-23. 
  49. ^ Turkeys and The Best Man Holiday Target This Thanksgiving
  50. ^ Christian Bale's 'Out of the Furnace' Gets New Wide Release Date From Relativity
  51. ^ [url=http://uk.movies.yahoo.com/relativity-pushes-three-days-kill-opening-back-week-165717748.html Relativity Pushes 'Three Days to Kill' Back a Week]
  52. ^ [url=http://www.imdb.com/title/tt2388715/]
  53. ^ http://www.nicholassparks.com/news/view/the-best-of-me-adaptation-update
  54. ^ Relativity Reboots Jean-Claude Van Damme’s ‘Bloodsport’ (EXCLUSIVE)
  55. ^ Bale in ring with Wahlberg for 'Fighter'

External links[edit]