Relax The Back
|Industry||Supplies products aiding in the relief and prevention of back pain|
|Founded||Austin, Texas, U.S. (1984 )|
|Headquarters||La Palma, California, U.S.|
|Number of locations||121 stores (2009) at 2009-03-01|
|Area served||United States, Canada|
|Products||Zero-Gravity Recliners, Mattresses, Pillows, Office chairs, Massage chairs, Lumbar supports, Exercise balls, Inversion Tables|
The first Relax The Back store opened in Austin, Texas in 1984. In 1987, an entrepreneur named Virginia Rogers purchased the original store and packaged the business into a franchise format. The first franchise was opened in San Antonio in 1989 by Coby Dietrick, a former professional basketball player with the San Antonio Spurs. In 1996, having grown the chain to 59 stores, Rogers sold the company to a franchisee, Dairl Johnson, for $6 million. Johnson continued to develop the company's independent franchising model. Relax The Back corporate offices are currently located in La Palma, California.
- R. Michelle Breyer, "Largest Retail Franchise Devoted to Back Problems Sold for $6 Million." Austin American-Statesman, reprinted by Knight Ridder/Tribune Business News, September 7, 1996. – via HighBeam (subscription required)
- Meena Thiruvengadam, "Former Texas basketball star sells furniture business after franchise dispute." San Antonio Express-News, March 10, 2005. – via HighBeam (subscription required)
- Neil Cavuto, "Interview With the Relax The Back CEO", Cavuto Business Report, February 25, 1998. – via HighBeam (subscription required).