||This article appears to be written like an advertisement. (April 2011)|
|Headquarters||Denver, Colorado, U.S.|
|Key people||Dave Liniger, Chairman
Gail Liniger, Vice-Chairman
Margaret M. Kelly, CEO
Vinnie Tracey, President
|Revenue||$143.7 million (2012)|
RE/MAX International is an American international real estate company that relies on a franchise system. It was founded in 1973 by David and Gail Liniger in Denver, Colorado, and is still owned by its founders. RE/MAX is an acronym for Real Estate MAXimum.
RE/MAX International oversees a network of more than 100,000 agents in more than 87 countries with more than 7,000 offices. The network is made up of more than 70 regions, varying in size from a metropolitan area to an entire country. The RE/MAX franchise network is described as "a global real estate system of franchisee owned and operated offices and their affiliated independent professionals".
The company owns several of its own regional franchises as well as overseeing and licensing individual franchises for real estate sales offices, each individually owned and operated. RE/MAX International collects monthly and annual dues from its agents who act as independent contractors working under real estate brokers in many countries. In return, an agency provides its brokers and agents with corporate services, e.g. agent training and advertising. Brokers have full autonomy to run their business to their regional market demands. Franchise agreements do not enforce rules to operate the business and cannot dictate policy.
Its agents operate out of over 6,000 offices worldwide. The company logo is a hot air balloon; the company slogans, "Above the Crowd", "It's the Experience", "Nobody in the World Sells More Real Estate than RE/MAX." Real RE/MAX balloons sometimes appear at balloon festivals and other events.
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- Re/Max Files for I.P.O. as Housing Market Continues Upswing
- Harkins, Phil, and Keith Hollihan (with forward by Dave Liniger). Everybody Wins: The Story and Lessons Behind RE/MAX. Hoboken, N.J.: John Wiley & Sons, 2004. ISBN 0-471-71024-5.
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