Renault do Brasil

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Renault do Brasil S.A.
Type Subsidiary
Industry Automotive
Founded 1997 (1997)
Headquarters São José dos Pinhais, Brazil[1]
Key people Olivier Murguet (CEO)
Production output Increase 241,567 vehicles [2] (2012)
Revenue Increase R$9.8 billion[3] (US$4.82 billion)[4] (2012)
Profit Increase R$440.2 million[3] (US$194.7 million)[4] (2012)
Total assets Increase R$5.9 billion[5] (US$2.89 billion)[4] (2012)
Owners COFAL (80.29%)
Renault SAS (19.56%)
State of Paraná (0.15%)
Employees 6,300 (2012)
Parent Renault
Subsidiaries Renault do Brasil Comércio e Participações Ltda. (automotive parts selling)[5]
Website renault.com.br

Renault do Brasil (Portuguese pronunciation: [ʁeˈno du bɾaˈziw]), formerly Renault do Brasil Automoveis, is the Brazilian subsidiary of the French car manufacturer Renault. It was established in 1997,[1] and is the fifth country's automaker by sales. In 2012, Brazil was the second largest market of Renault.[6]

History[edit]

Renault was present in Brazil since the 1960s, through a partnership with the American company Willys Overland, which produced under license cars of the French automaker. At the end of 1961 Willys introduced the Interlagos, a copy of the Alpine A110,[7] producing also other models, like the Dauphine[8] and the Dauphine Gordini, until 1968. That year Willys Overland sold its operations to Ford do Brasil, which inherited the "project M". This project, developed by the Renault and Willys partnership, resulted in the launch of the Ford Corcel, a car whose style can be considered, roughly, an Americanized version of the Renault 12 with a CH1 engine.[7]

In the 1970s, Brazil ended car imports and Renault did not return until 1992, when the company's Argentinean and Brazilian operations were taken by the holding company COFAL SA. In 1997, Renault retook the control of its operations in Argentina and Brazil.[9] In Brazil, Renault formed the subsidiary Renault do Brasil Automoveis.[1] In 1998, it opened the Ayrton Senna manufacturing complex in São José dos Pinhais, Curitiba.[10] With the aim of financing the construction of the facilities Renault agreed to give the State of Paraná a 40 percent stake in exchange of 1.2 billion dollars. This stake would be mostly returned to Renault after seven years. Despite its success, the agreement found some political dissensus.[11]

Operations[edit]

The Ayrton Senna complex, with 2.5 million square meters, consists of a passenger car plant (bodywork and assembly) opened in 1998, an engine plant, Mecanica Mercosul, opened in 1999, and a light commercial vehicle (LCV) plant, operated jointly with Nissan.[10]

In August 2011, Renault announced an investment plan of R$1.5 billion for expanding the production to 320,000 vehicles by 2015. In 2011, the Brazilian growth of Renault was seven times bigger than the market average, with 194,300 cars sold and a market share of 5.7 percent. That year the company produced 256,200 cars and vans and 332,000 engines.[12]

A 41% of the cars, engines and parts produced are exported, with destinations such as the Renault subsidiaries in Argentina (22%), Colombia (13%), Romania and Mexico (4%).[12]

On 2 August 2012, Renault announced its plans to expand Mecanica Mercosul's production output a 25% by 2013.[13]

Renault Design America Latina[edit]

In April 2008, Renault opened in São Paulo its first design center in the American continent.[14] It designed the Sand'Up concept, which was unveiled at the 2008 São Paulo Motorshow,[15] It also conceived the Sandero Stepway concept in 2010 and collaborated in the Duster design.[10] The center also designed the D-Cross (a Duster-based concept), which was unveiled at the 2012 São Paulo Motorshow.[16] The design studio also modified the production Sandero and Logan to adapt them to the local markets.[10]

Cars manufactured[edit]

A Sandero Stepway manufactured at São José dos Pinhais

Ownership[edit]

As of 2011, 80.29 percent of the company was controlled indirectly by Renault through the holding Compagnie Financière pour L'Amérique Latine (COFAL),[18] which also had shares in Renault Argentina and is mainly owned by the automaker.[9] A 19.56 percent was owned directly by Renault of France. The State of Paraná held the remaining shares.[18]

References[edit]

  1. ^ a b c "Company Description: Renault do Brasil SA". businessweek.com. BusinessWeek. Retrieved 4 October 2012. 
  2. ^ "Anuário da Indústria Automobilística Brasileira 2013" [2013 Brazilian Automotive Industry Yearbook] (ZIP) (in Portuguese). ANFAVEA. p. 117. Archived from the original on 8 November 2013. Retrieved 8 November 2013. 
  3. ^ a b Ayres, Marcela (16 April 2013). "Duster sales took off and Renault doubled profits in Brazil in 2012". exame.abril.com. Exame. Retrieved 28 June 2013. 
  4. ^ a b c "Ficha Renault" [Renault data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 21 September 2013. Retrieved 6 November 2013. 
  5. ^ a b "Renault do Brasil S.A.". Diário Oficial do Paraná. Comércio, Indústria e Serviços (in Portuguese) (State of Paraná) (8937): 63–68. 15 April 2013. 
  6. ^ "Sales in 2012". Renault. Retrieved 28 June 2013. 
  7. ^ a b "Willys" (in Portuguese). Carroantigo.com. Retrieved 4 October 2012. 
  8. ^ Wolfe, Joel (2010). "The Multinational Solution". Autos and Progress: The Brazilian Search for Modernity. Oxford University Press. p. 121. ISBN 978-0-19-517457-1. 
  9. ^ a b Varela, Luis (11 April 1997). "Habrá una Renault Mercosur" [It will be a Mercosur's Renault]. clarin.com (in Spanish). Clarin. Retrieved 4 October 2012. 
  10. ^ a b c d "Renault in Brazil". Renault. Retrieved 4 October 2012. 
  11. ^ Conceição, Pedro (2002). Knowledge for Inclusive Development. Greenwood Publishing Group. p. 344. ISBN 1567204449. 
  12. ^ a b "Lucros das montadoras vão balizar as negociações salariais e de PLR dos metalúrgicos da Grande Curitiba" [Profits from automakers will delimit the wage negotiations and PLR of Curitiba's metalworkers] (in Portuguese). Simec.com.br. 21 March 2012. Retrieved 4 October 2012. 
  13. ^ "Renault SA To Boost Motor Production In Brazil By 25%". reuters.com. Reuters. 2 August 2012. Retrieved 5 October 2012. 
  14. ^ Ozler, Levent (22 April 2008). "Renault Design America Latina". Dexigner. Retrieved 4 October 2012. 
  15. ^ "Renault Sand'Up Concept Premieres at Sao Paulo Motorshow". Carscoop.com. 27 October 2008. Retrieved 5 October 2012. 
  16. ^ "2012 São Paulo Motor Show: Novo Clio, Fluence GT and D-Cross in the spotlight". Renault Blog. 22 October 2012. Retrieved 6 November 2013. 
  17. ^ "Renault". Renault do Brasil. Retrieved 4 October 2012. 
  18. ^ a b "RENAULT TO INCREASE ITS PRODUCTION CAPACITY IN BRAZIL BY 100,000 UNITS PER YEAR IN 2013". Renault UK. 5 October 2011. Retrieved 5 October 2012.