Renting, also known as hiring, is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for all property charges regularly incurred by the ownership.
Reasons for renting 
There are many possible reasons for renting instead of buying, for example:
- In many jurisdictions (including India, Spain, Australia, United Kingdom and the United States) rent used in a trade or business is tax deductible, whereas rent on a dwelling is not tax deductible in most jurisdictions.
- Financial inadequacy, such as renting a house when one is unable to buy it. One may not wish to pay the full price that ownership would need, allowing for smaller payments over a specified period of time.
- Reducing financial risk due to depreciation and transaction costs, especially for real estate which might be needed only for a short amount of time.
- When something is needed only temporarily, as in the case of a special tool, a truck or a skip.
- When something is needed that may or may not be already owned but is not in proximity for use, such as renting an automobile or bicycle when away on a trip.
- Needing a cheaper alternative to buying, such as renting a movie: a person is unwilling to pay the full price for a movie, so they rent it for a lesser price, but give up the chance to view it again later.
- The renter may want to leave the burden of upkeep of the property (mowing the lawn, shoveling snow, etc.) to the owner or his agents.
- There is no need to worry about lifespan and maintenance.
- Renting keeps off-balance-sheet the debt that would burden the balance sheet of a company in case the property would have been bought.
- Renting can be better for the environment if products are used more efficiently by sharing rather than being disposed of or overproduced.
Growth of rental industry 
Short-term rental of all sorts of products (excluding real estate and holiday apartments) already represents an estimated €108 billion ($160 billion) annual market in Europe and is expected to grow further as the internet makes it easier to find specific items available for rent. According to a poll by YouGov, 76% of people looking to rent would go to the internet first to find what they need; rising to 88% for those aged 25–34.
It has been widely reported that the financial crisis of 2007–2010 may have contributed to the rapid growth of online rental marketplaces, such as erento, as consumers are more likely to consider renting instead of buying in times of financial hardship. Environmental concerns, fast depreciation of goods, and a more transient workforce also mean that consumers are increasingly searching for rentals online.
A 2010 U.S. survey found 27% of renters plan to never buy a home.
Rental investment 
Net income received, or losses suffered, by an investor from renting of one or two properties is subject to idiosyncratic risk due to the numerous things that can happen to real property and variable behavior of tenants.
Rental agreements 
Examples include renting real estate (real property) for the purpose of housing tenure (where the lessee rents a residence to live in), parking space for a vehicle(s), storage space, whole or portions of properties for business, agricultural, institutional, or government use, or other reasons.
When renting real estate, the person(s) or party who lives in or occupies the real estate is often called a tenant, paying rent to the owner of the property, the lessor, often called a landlord (or landlady). The real estate rented may be all or part of almost any real estate, such as an apartment, house, building, business office(s) or suite, land, farm, or merely an inside or outside space to park a vehicle, or store things all under Real estate law.
In India, the rental income on property is taxed under the head "income from house property". A deduction of 30% is allowed from total rent which is charged to tax.
The time use of a chattel or other so called "personal property" is covered under general contract law, but the term lease also nowadays extends to long term rental contracts of more expensive non-Real properties such as automobiles, boats, planes, office equipment and so forth. The distinction in that case is long term versus short term rentals. Some non-real properties commonly available for rent or lease are:
- motion pictures on VHS or DVD, of audio CDs, of computer programs on CD-ROM.
- transport equipment, such as an automobile or a bicycle.
- ships and boats, in which case rental is known as chartering, and the rent is known as hire or freight (depending on the type of charter)
- aircraft, in which case rental is known as chartering, or leasing if the rental is longer term
- specialized tools, such as a chainsaw, laptop, IT equipment or something more substantial, such as a forklift.
- large equipment such as cranes, oil rigs and submarines.
- a deckchair or beach chair and umbrella.
- designer handbags, jewelry, sunglasses and watches.
- electrical items such as washing machines
In various degrees, renting can involve buying services for various amounts of time, such as staying in a hotel, using a computer in an Internet cafe, or riding in a taxicab (some forms of English use the term "hiring" for this activity).
As seen from the examples, some rented goods are used on the spot, but usually they are taken along; to help guarantee that they are brought back, one or more of the following applies:
- one shows an identity document
- one signs a contract; any damage already present when renting may be noted down to avoid that the renter is blamed for it when the good is returned
- one pays a damage deposit (a refundable fee that may be used in part to pay for damage caused by the renter)
If the customer has a credit account with the rental company, they may rent over several months (or years) and will receive a recurring or continuation invoice each rental period until they return the equipment. In this case deposits are rarely required.
In certain types of rental (sometimes known as operated or wet rental) the charge may be calculated by the rental charge + timesheets of operators or drivers supplied by the rental company to operate the equipment. This is particularly relevant for crane rental companies.
Sometimes the risk that the good is kept is reduced by it being a special model or having signs on it that cannot easily be removed, making it obvious that it is owned by the rental company; this is especially effective for goods used in public places, but even when used at home it may help due to social control.
Persons and businesses that regularly rent goods from a particular company generally have an account with that company, which reduces the administrative procedure (transaction costs) on each occasion.
Long term rental of personal property (for periods longer than a year) is known as leasing. Leasing is usually used for high-value capital equipment, both in business and by consumers (particularly for cars). A leasing agreement which transfers most of the risks and rewards of ownership, usually for the life of the asset, is known as a finance lease. A leasing agreement which is not a finance lease is known as an operating lease.
Rent to own 
A rental agreement may provide for the renter or lessee to become the owner of the asset at the end of the rental period, usually at the renter's option on payment of a nominal fee. Such arrangements may be known as
- rent-to-own, a term used in the United States for rental of furniture or appliances. The term is also used in the U.S. for real estate transactions, where the lessee has an option to purchase the property at a fixed price at a specified future time. Such arrangements are also known as lease-option, lease-to-own or lease to purchase option.
- hire purchase, used in the United Kingdom and other countries for the purchase of cars, other consumer equipment and business equipment. The term lease-purchase is also used.
- closed-end leasing, used in the U.S. and Canada for the leasing of cars. Unlike in hire purchase, the asset is sold at its residual value at the end of the term, rather than for a nominal amount.
- "Why buy it when you can rent it?", The Observer, 2004-06-27. Retrieved on 2009-09-09.
- Schenker, Jennifer. "Tough Times? Rent, Don't Buy, with Erento", BusinessWeek, 2008-08-22. Retrieved on 2009-10-01.
- Pollok, Murray. News Highlights, International Rental News, 2009-04-01. Retrieved on 2009-09-01.
- Moshiri, Maryam. "Is renting the new buying?", BBC Breakfast News, 2009-04-27. Retrieved on 2009-05-01.
- Boston Metro, 19 Aug 2010, p 6. Citing survey by Trulia.com.
- Tara Siegel Barnard (March 29, 2013). "Rental Investment May Seem Safer Than It Really Is". The New York Times. Retrieved March 30, 2013.
- "If you want it, rent it ... from a 'must have' handbag to an Aston Martin", The Observer, 2009-01-04. Retrieved on 2009-09-09.
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