Rentrak
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| Type | Public (NASDAQ: RENT) |
|---|---|
| Founded | Portland, Oregon, United States (1977) |
| Headquarters | Portland, Oregon, U.S. |
| Key people | Bill Livek CEO Amir Yazdani CIO |
| Industry | Media |
| Products | Audience measurement |
| Revenue | US$95 million (2009) |
| Employees | 300 (2007) |
| Website | www.rentrak.com |
The Rentrak Corporation, (NASDAQ: RENT) is an audience measurement company based in Portland, Oregon, United States. As of June 2009, Bill Livek is the company's chief executive officer.[1]
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[edit] History
In 1977 the video distribution company National Video, Inc. was founded; four years later it began selling video store franchises. Eventually the company sold the National Video franchise assets and began to offer its Pay-Per-Transaction system to all video rental retailers. In 1988 the company changed its name to Rentrak Corporation to reflect its new focus, and went public. The company had revenue of $93.2 million and a profit of $4.6 million in 2008, followed revenue of $95 million and a profit of $5.4 million in 2009.[2]
[edit] Audience measurement services
Rentrak tracks more than 65,000 film and video game properties from brick-and-mortar, online and kiosk channels, measuring over 1 billion transactions each year, including rental and sales data for VHS, DVDs and video games, as well as over 35,000 theater screens in North America and 54 million set-top boxes.
To facilitate the leasing of VHS and DVDs, Rentrak fulfills the role of middleman for all but the largest video rental chains.
[edit] References
- ^ "Livek Tapped As New Rentrak CEO". Media Post Publications. June 18, 2009. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108259. Retrieved 2009-07-20.
- ^ "Rentrak Reports Solid Fiscal 2009 Fourth Quarter and Full Year Financial Results". Yahoo Finance. June 9, 2009. http://finance.yahoo.com/news/Rentrak-Reports-Solid-Fiscal-prnews-3005436511.html?x=0&.v=2. Retrieved 2009-07-20.
[edit] External links
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