Rentrak
| Type | Public (NASDAQ: RENT) |
|---|---|
| Industry | Media |
| Founded | Portland, Oregon, United States (1977) |
| Headquarters | Portland, Oregon, U.S. |
| Key people | Bill Livek CEO David Chemerow [COO/CFO] Bruce Goerlich [CRO] Amir Yazdani CIO |
| Products | Audience measurement |
| Revenue | US $97.1 million (2010)[1] |
| Employees | 450+ (2011)[2] |
| Website | www.rentrak.com |
Rentrak Corporation (NASDAQ: RENT) is a global, multiscreen media measurement and research company used by the advertising, television and entertainment industries.[3] Rentrak is headquartered in Portland, Oregon, United States, with additional U.S. and international offices and employs more than 450 people worldwide.[4] Total revenues amounted to $97 million in fiscal 2011.[5]
Contents |
[edit] Company Information
Rentrak has developed metrics to be used as database currencies for the evaluation and selling of media across many platforms including box office, multi-screen television, and home video.[6] The company tracks viewing data habits from more than 19 million televisions across all 210 markets.[7] It is also the sole provider of real-time box office ticket sales intelligence worldwide. [8] Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement. [9]
[edit] History
In 1977, the video distribution company National Video, Inc. was founded; four years later it began selling video store franchises. Eventually the company sold the National Video franchise assets and began to offer its Pay-Per-Transaction system to all video rental retailers. In 1988, the company changed its name to Rentrak Corporation to reflect its new focus, and went public. The company's fiscal 2011 revenue was $97.1 million up from $91.1 million the previous year.[1] In 2009, the company bought Nielsen EDI for $15 million.[10] Rentrak sought tax breaks from the state of Oregon in 2010 when it planned to expand its headquarters at Cascade Station near the Portland airport.[2]
[edit] Financial Information
Consolidated revenues were $21.9 million for the second quarter of fiscal 2012 ending Sept. 30, 2011, compared with $24.1 million for last year's second quarter, reflecting a decline in the company's Pay Per Transaction (PPT) business.[11]
Revenues in the company's Advanced Media Information (AMI) division rose 17 percent for the fiscal 2012 second quarter and now represent 42 percent of Rentrak's consolidated revenues, up from 33 percent last year. [3]
[edit] References
- ^ a b "Rentrak's annual report has ups, downs". Portland Business Journal. 9 June 2011. http://www.bizjournals.com/portland/news/2011/06/09/rentrak-annual-report-has-its-ups-downs.html. Retrieved 10 November 2011.
- ^ a b "Rentrak Corporate Information". Rentrak. Updated October 2011. http://www.rentrak.com/section/corporate/about/index.html. Retrieved 10 November 2011.
- ^ a b "Rentrak Reports Fiscal 2012 Second Quarter Financial Results". MarketWatch. http://www.marketwatch.com/story/rentrak-reports-fiscal-2012-second-quarter-financial-results-2011-11-03. Retrieved 2011-11-15.
- ^ "Rentrak Corporate Information". Rentrak Corporation. http://rentrak.com/downloads/info/Corporate-OneSheet.pdf. Retrieved 2011-11-15.
- ^ "Rentrak Annual Report". Rentrak Corporation. http://www.rentrak.com/downloads/2011_Rentrak_Annual_Report.pdf. Retrieved 2011-11-15.
- ^ "Rentrak Announces Official Box Office Numbers". PR Newswire. Oct 21, 2011. http://www.prnewswire.com/news-releases/rentrak-announces-official-box-office-numbers-for-weekend-of-october-21-2011-132404433.html. Retrieved 10 November, 2011.
- ^ "Rentrak Reelz In New Contract". Portland Business Journal. Nov. 1, 2011. http://www.bizjournals.com/portland/news/2011/11/01/rentrak-reelz-in-new-contract.html. Retrieved 10 November, 2011.
- ^ "Rentrak Buys Nielsen EDI Consolidating Box Office Reporting Business". Los Angeles Times. Dec. 15, 2009. http://latimesblogs.latimes.com/entertainmentnewsbuzz/2009/12/rentrak-buys-nielsen-edi-consolidating-box-office-reporting-business.html. Retrieved 10 November, 2011.
- ^ "Rentrak Weekly Entertainment Charts". Rentrak. Jan. 11, 2012. http://rentrak.com/section/corporate/press_room/weekly_top_10_charts.html?ga=boxoffice#boxoffice-head. Retrieved Jan. 11, 2012.
- ^ Gunderson, Laura (February 8, 2010). "Portland-based Rentrak posts Q3 loss". The Oregonian. http://www.oregonlive.com/business/index.ssf/2010/02/portland-based_rentrak_posts_q.html. Retrieved 9 February 2010.
- ^ "Rentrak Reports Fiscal 2012 Second Quarter Financial Results". MarketWatch. Nov. 3, 2011. http://www.marketwatch.com/story/rentrak-reports-fiscal-2012-second-quarter-financial-results-2011-11-03. Retrieved Jan. 12, 2012.
[edit] External links
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